“My favorite book of the year.”—Doug McMillon, CEO, Wal-Mart Stores Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content.NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy. Success for flourishing companies comes not from making the best content but from recognizing how content enables customers’ connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors’ best practices but from seeing choices as part of a connected whole. Digital change means that everyone today can reach and interact with others directly: We are all in the content business. But that comes with risks that Bharat Anandteaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the front lines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves.Praise for The Content Trap“A masterful and thought-provoking book that has reshaped my understanding of content in the digital landscape.”—Ariel Emanuel, co-CEO, WME | IMG“The Content Trap is a book filled with stories of businesses, from music companies to magazine publishers, that missed connections and could never escape the narrow views that had brought them past success. But it is also filled with stories of those who made strategic choices to strengthen the links between content and returns in their new master plans. . . . The book is a call to clear thinking and reassessing why things are the way they are.”—The Wall Street Journal Read more

The defining, behind-the-scenes chronicle of one of the most extraordinary, beloved, and dominant pop cultural entities in America’s history -- Marvel Comics – and the outsized personalities who made Marvel including Martin Goodman, Stan Lee, and Jack Kirby.  “Sean Howe’s history of Marvel makes a compulsively readable, riotous and heartbreaking version of my favorite story, that of how a bunch of weirdoes changed the world…That it’s all true is just frosting on the cake.”  —Jonathan LethemFor the first time, Marvel Comics tells the stories of the men who made Marvel: Martin Goodman, the self-made publisher who forayed into comics after a get-rich-quick tip in 1939, Stan Lee, the energetic editor who would shepherd the company through thick and thin for decades and Jack Kirby, the WWII veteran who would co-create Captain America in 1940 and, twenty years later, developed with Lee the bulk of the company’s marquee characters in a three-year frenzy. Incorporating more than one hundred original interviews with those who worked behind the scenes at Marvel over a seventy-year-span, Marvel Comics packs anecdotes and analysis into a gripping narrative of how a small group of people on the cusp of failure created one of the most enduring pop cultural forces in contemporary America. Read more

Updated to provide a deeper and closer look at ChatGPTExpanded and extended, this new edition of ChatGPT For Dummies covers the latest tools, models, and options available on the popular generative AI platform. You'll learn best practices for using ChatGPT as a text and media generation tool, research assistant, and content reviewer. If you're new to the world of AI, you'll get all the basic know-how needed to add ChatGPT to your professional toolbox. And if you've been doing the genAI thing for a while already, this book will sharpen your skills as you apply AI to real-world projects in an ethical manner. You'll get insight on the best practice for using ChatGPT to make your life and work easier and how to write prompts that result in high-quality output. Understand what generative AI is and how ChatGPT produces human-like responsesGet tips on writing effective prompts and using ChatGPT to generate sound and imagesApply ChatGPT to your daily work or personal lifeDiscover the best way to fact-check AI-generated content to avoid errors and hallucinationsAnyone using ChatGPT to enhance their work—whether for professional or personal use—will get better results with ChatGPT For Dummies. Read more

The definitive history of America’s greatest incubator of innovation and the birthplace of some of the 20th century’s most influential technologies“Filled with colorful characters and inspiring lessons . . . The Idea Factory explores one of the most critical issues of our time: What causes innovation?” —Walter Isaacson, The New York Times Book Review“Compelling . . . Gertner's book offers fascinating evidence for those seeking to understand how a society should best invest its research resources.” —The Wall Street JournalFrom its beginnings in the 1920s until its demise in the 1980s, Bell Labs-officially, the research and development wing of AT&T-was the biggest, and arguably the best, laboratory for new ideas in the world. From the transistor to the laser, from digital communications to cellular telephony, it's hard to find an aspect of modern life that hasn't been touched by Bell Labs. In The Idea Factory, Jon Gertner traces the origins of some of the twentieth century's most important inventions and delivers a riveting and heretofore untold chapter of American history. At its heart this is a story about the life and work of a small group of brilliant and eccentric men-Mervin Kelly, Bill Shockley, Claude Shannon, John Pierce, and Bill Baker-who spent their careers at Bell Labs. Today, when the drive to invent has become a mantra, Bell Labs offers us a way to enrich our understanding of the challenges and solutions to technological innovation. Here, after all, was where the foundational ideas on the management of innovation were born. Read more

Named one of the best books of 2017 by Time, People, The Guardian, Paste Magazine, The Economist, Entertainment Weekly, & VogueTina Brown kept delicious daily diaries throughout her eight spectacular years as editor-in-chief of Vanity Fair. Today they provide an incendiary portrait of the flash and dash and power brokering of the Excessive Eighties in New York and Hollywood.The Vanity Fair Diaries is the story of an Englishwoman barely out of her twenties who arrives in New York City with a dream. Summoned from London in hopes that she can save Condé Nast's troubled new flagship Vanity Fair, Tina Brown is immediately plunged into the maelstrom of the competitive New York media world and the backstabbing rivalries at the court of the planet's slickest, most glamour-focused magazine company. She survives the politics, the intrigue, and the attempts to derail her by a simple stratagem: succeeding. In the face of rampant skepticism, she triumphantly reinvents a failing magazine.Here are the inside stories of Vanity Fair scoops and covers that sold millions—the Reagan kiss, the meltdown of Princess Diana's marriage to Prince Charles, the sensational Annie Leibovitz cover of a gloriously pregnant, naked Demi Moore. In the diary's cinematic pages, the drama, the comedy, and the struggle of running an "it" magazine come to life. Brown's Vanity Fair Diaries is also a woman's journey, of making a home in a new country and of the deep bonds with her husband, their prematurely born son, and their daughter.Astute, open-hearted, often riotously funny, Tina Brown's The Vanity Fair Diaries is a compulsively fascinating and intimate chronicle of a woman's life in a glittering era. Read more

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A New York Times–bestselling author’s “superbly reported” account of the dismantling of the world’s largest corporation (The Washington Post). Written by the two-time Pulitzer Prize–winning author of Ghost Wars and Private Empire, The Deal of the Century chronicles the decade-long war for control of AT&T.   When the US Department of Justice brought an antitrust lawsuit against AT&T in 1974, the telecommunications giant held a monopoly on phone service throughout the country. Over the following decade, an army of lawyers, executives, politicians, and judges spent countless hours clashing over what amounted to the biggest corporate breakup in American history. From boardroom to courtroom, Steve Coll untangles the myriad threads of this complex and critical case and gives readers “an excellent behind-the-scenes look” at the human drama involved in the remaking of an entire industry (The Philadelphia Inquirer).   Hailed by the New York Times Book Review as “rich, intricate and convincing,” The Deal of the Century is the definitive narrative of a momentous turning point in the way America does business.     Read more

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Enter Hollywood's inner sanctums in this gosippy and honest book, named one the top 100 film books of all time by The Hollywood Reporter, by the Academy Award-winning screenwriter and bestselling author of The Primcess Bride.  No one knows the writer's Hollywood more intimately than William Goldman. Two-time Academy Award-winning screenwriter and the bestselling author of The Princess Bride, Marathon Man, Tinsel, Boys and Girls Together, and other novels, Goldman now takes you  behind the scenes for Butch Cassidy and the Sundance Kid, All the President's Men, and other films . . . .into the plush offices of Hollywood producers . . ..into the working lives of acting greats such as Redford, Olivier, Newman, and Hoffman...and into his own professional experiences and creative thought processes in the crafting of screenplays. You get a firsthand look at why and how films get made and what elements make a good screenplay. Says columnist Liz Smith, "You'll be fascinated.."   Read more

The cult classic that predicted the rise of fake news—revised and updated for the post-Trump, post-Gawker age.   Hailed as "astonishing and disturbing" by the Financial Times and "essential reading" by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday’s first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today. Trust Me, I’m Lying was the first book to blow the lid off the speed and force at which rumors travel online—and get "traded up" the media ecosystem until they become real headlines and generate real responses in the real world. The culprit? Marketers and professional media manipulators, encouraged by the toxic economics of the news business.   Whenever you see a malicious online rumor costs a company millions, politically motivated fake news driving elections, a product or celebrity zooming from total obscurity to viral sensation, or anonymously sourced articles becoming national conversation, someone is behind it. Often someone like Ryan Holiday.   As he explains, “I wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why am I giving away these secrets? Because I’m tired of a world where trolls hijack debates, marketers help write the news, opinion masquerades as fact, algorithms drive everything to extremes, and no one is accountable for any of it. I’m pulling back the curtain because it’s time the public understands how things really work. What you choose to do with this information is up to you.” Read more

“AOL had found itself at the edge of disaster so frequently that one of its first executives, a brassy Vietnam veteran and restaurateur named Jim Kimsey, had taken the punch line of an old joke popularized by Ronald Reagan and made it into an unlikely mantra for the company. It concerned a very optimistic young boy who happened upon a huge pile of horse manure and began digging excitedly. When someone asked him what he was doing covered in muck, the foolish boy answered brightly, ‘There must be a pony in here somewhere!’” —From the PrologueIf you’re wondering what happened after “a company without assets acquired a company without a clue,” as Kara Swisher wryly writes, it’s time to crack open this trenchant book about the doomed merger of America Online and Time Warner. On a quest to discover how the deal of the century became the messiest merger in history, Swisher delivers a rollicking narrative and a keen analysis of this debacle that is a must-read for anyone who wants to understand what it all means for the digital future. Packed with new revelations and on-the-record interviews with key players, it is the first detailed examination of the merger’s aftermath and also looks forward to what is coming next.It certainly has not been a pretty picture so far—with $100 billion in losses, a sinking stock price, employees in revolt, and lawsuits galore. As Swisher writes, “It is hard not to feel a bit queasy about the whole sorry mess. . . . It felt a bit like I was watching someone fall down a flight of stairs in slow motion, and every bump and thump made me wince. It made me reassess old ideas and wonder what I had gotten wrong. And it left me deeply confused as to what had happened and, more important, what was coming next.”For Swisher, finding the answers to what went awry is important because she remains a staunch believer in the digital future—maybe not in the AOL Time Warner merger, but in the essential idea at the heart of it that someday the distinction of old and new media will no longer exist. Borrowing from Winston Churchill, Swisher calls it “the end of the beginning” of the digital revolution. “By that, I mean that it is from the ashes of this bust that the really important companies of the next era will emerge. And that evolution will, I believe, be shaped by what happened—and what is happening now—at AOL Time Warner.”To figure it all out, Swisher takes her reader on a journey that begins with a portrait of two wildly different corporate cultures and businesses that somehow came to believe, in the crucible of the red-hot Internet era, that they could successfully join forces and achieve unprecedented growth and success. When the merger was announced in early 2000, the irresistible combination was hailed as the new paradigm and its executives—Steve Case, Jerry Levin, Bob Pittman—as popular icons of the future. But after the boom so spectacularly turned to bust and the visions of New Media Supremacy lay in ruins, Swisher searches for clues about where the merger went wrong and who is to blame.More important, she looks to the future of both AOL Time Warner and the Internet as she seeks to answer the key question that the noise of the disaster has all but drowned out. Will the demise of the AOL Time Warner merger be the final and inevitable chapter of the dot-com debacle or will it herald a new paradigm altogether? This book, then, is a primer for the time to come, using the story of the AOL Time Warner merger as the vehicle to show the troubled journey into the future. Read more

Cable Cowboy, first published in 2002, tells the story of John Malone’s early and unpredictable rise to become the leader of the cable-TV industry. Born in a small town in Connecticut, he climbed his way through Yale, the legendary Bell Labs and McKinsey & Co., then befriended a deep-in-debt cowboy who would become his best friend and business partner. Told in a lively style with exclusive details, the story shows how an unassuming strand of copper coaxial cable wire started as a backwoods antenna service and became the digital nervous system of the U.S., an evolution that gave U.S. consumers television, telephone and the fastest route to the Internet. Read more

A New Yorker and Fortune Best Book of the Year"A must-read for all Americans who want to remain the ones deciding what they can read, watch, and listen to.” —Arianna HuffingtonAnalyzing the strategic maneuvers of today’s great information powers—Apple, Google, and an eerily resurgent AT&T—Tim Wu uncovers a time-honored pattern in which invention begets industry and industry begets empire. It is easy to forget that every development in the history of the American information industry—from the telephone to radio to film—once existed in an open and chaotic marketplace inhabited by entrepreneurs and utopians, just as the Internet does today. Each of these, however, grew to be dominated by a monopolist or cartel. In this pathbreaking book, Tim Wu asks: will the Internet follow the same fate? Could the Web—the entire flow of American information—come to be ruled by a corporate leviathan in possession of "the master switch"? Here, Tim Wu shows how a battle royale for the Internet’s future is brewing, and this is one war we dare not tune out. Read more

Dubbed “the industry bible” by the Los Angeles Times, All You Need to Know About the Music Business by veteran music lawyer Donald Passman is the go-to guide for everyone in the music business through ten editions, over thirty years, and over a half a million copies sold. Now with updates explaining why musicians have more power today than ever in history; discussion of the mega-million-dollar sales of artists’ songs and record catalogs; how artist access to streaming media, and particularly TikTok, has completely reshaped the music business; the latest on music created by AI; and a full update of the latest numbers and trends.For more than thirty years, All You Need to Know About the Music Business has been universally regarded as the definitive guide to the music industry. Now in its eleventh edition, Passman leads novices and experts alike through what has been the most profound change in the music business since the days of wax cylinders and piano rolls: streaming. For the first time in history, music is no longer monetized by selling something—it’s monetized by how many times a listener streams a song. And also, for the first time, artists can get their music to listeners without a record company gatekeeper, creating a new democracy for music. The “industry bible” (Los Angeles Times), now updated, is essential for anyone in the music business—musicians, songwriters, lawyers, agents, promoters, publishers, executives, and managers—and the definitive guide for anyone who wants to be in the business. So, whether you are—or aspire to be—in the music industry, veteran music lawyer Passman’s comprehensive guide is an indispensable tool. He offers timely information about the latest trends, including the reasons why artists have more clout than ever in history, the massive influence of TikTok, the mega million dollar sales of artists’ songs and record catalogs, music in Web3 and the Metaverse, music created by AI, and a full update of the latest numbers and practices. Read more

This book presents a detailed methodology for growing sales and expanding their customer base via Facebook, Twitter, LinkedIn, Pinterest, and other social media platforms.Internet marketing strategies have evolved well past the days of purchasing banner space on popular websites and hoping the right customers stumble upon it during their late-night searches. With the explosion of social media platforms, businesses can now tap into specific online communities and be confident that they are communicating directly and regularly with their target audience.Citing enlightening research and real-world examples, The Art of Social Selling will show you how to:Use content and conversations to build online relationships that transition to salesExecute realistic sales strategies for each of the major social media platformsSpot social media trends that may influence future buying behaviorsSell online in B2B and B2C environmentsTurn social shares (likes, favorites, +1s) into social salesSet tangible goalsUse online tools and analytics to track social influencers and identify relevant conversations as they are happeningComplete with a chapter dedicated to capturing mobile sales--a segment currently exploding as the adoption of smartphones and tablets continues to grow--this invaluable guide is a must-have resource for sales professionals in every industry. Read more

「許維真」（梅塔／Meta）是誰？ 不搞粉專，不下廣告，不接業配，不炒作流量， 如何靠單一訂閱平台，可以年收破百萬？全臺第一「佛系晚紅」的自媒體10年獲利之路， 獨創「3333計畫」，完全素人即能在3個月內把興趣變收入！【利用網路平台，把自己人生當成公司來經營！】全臺灣沒有一個網紅比許維真（梅塔／Meta）還要「做自己」。她敢「大素顏」全程直播；她敢講真話，被黑沒在怕；她也是唯一能提夠供客製化「燒腦服務」的自媒體創作者。「環遊世界五大洲一百天」「環島演講一百場」「直播＃一書一觀點一百集（以上）」「策畫一百場VVIP活動」……「100」，是她的人生理念、經營核心：利用自媒體，每一年給自己一百小時，嘗試一項領域，並且獲利超過一百萬。 本書結集十年來的自媒體【經營心法】【商業模式】【人脈串聯】【獲利個案】，以及【網紅界祕辛】，甚至分析【自媒體創作者的心理素質】。【你要「爆紅」還是「長紅」？──3333網路獲利計畫】書中案例皆為真實個案，來自於Meta實際協助VVIP（訂閱者）的過程──舉凡經營自媒體、創業、接案、改變生活等多元領域，如何花最少的時間與精力，做自己喜歡的事，又可以獲利？ ①三小時內看完這本書。 ②投入金額每月小於新臺幣三千元（不超過每月所得10％）。 ③在三天內想出可以獲利的自媒體微創業計畫。 ④在三個月內做出一定成果，並反省與微調。 【自媒體獲利的祕訣──「記錄就是創作」＆「Love me, not buy me」】￭如何讓自己「被看到」？ 選擇「單一」領域，持續地記錄與分享，誠實地自我揭露──愈是素顏、平凡，反而愈討喜；愈不特別的東西，反而愈特別。￭如何讓粉絲也「被看見」？ 在直播上一一點名並提問互動，確保每一位收看者都參與其中，讓粉絲當你是「閨蜜」，是「好友」──拒做流量掛的KOL，深耕「黏著度」高的優質鐵粉。￭如何擁有「阿拉丁神燈／許願池／招財貓」等級的強大人脈網？ ①在自媒體上「說話算話」；②持續「私訊」，提出「三贏」合作；③創造一個環境，賦予共同理念，齊聚所有人，讓人脈與資訊自由地流動著。──如果你不甘願做個社畜，也不想一輩子就只當個上班族， 這本書會陪伴你，找到適合的網路平台，運用「3333計畫」， 把興趣變收入、達成年薪破百萬、活出自己的人生原廠設定！【 各領域大神狂推！】（依姓名筆畫順序）Amos Lee│五倍紅寶石講師 Choyce│親職教養旅遊作家 Joanne Chou│Termsoup雲端翻譯輔助軟體共同創辦人 Miula│M觀點創辦人 Mr. Market市場先生│財經作家 Sunny Juan│美國首位華裔專業整理師 Toby│旅遊作家 于為暢│資深網路人 方道樞│新創律師 水丰刀│閱部客創辦人 王星威│中華民國全球職涯發展協會理事長 王莉莉│《祕密》系列譯者 江舟航│飲食作家 艾兒莎│知名作家、娘孃面膜創辦人 艾咪（Amy）│演員兼影音創作者 艾姬│兩性作家 何佳勳│圭話行銷創辦人 吳家德│職場作家 快樂高手素蘭│好事聯播網港都電臺DJ暨節目督導 李柏鋒│臺灣ETF投資學院創辦人 林伯融│硬是要學共同創辦人 林昶聿│Meet.jobs CAO 林揚程（Hank）│書粉聯盟創辦人 林靜如│律師娘 林藝│主持人、寶島淨鄉團創辦人 金城老師│阿腸工作室共同創辦人、臺灣自媒體發展協會常務理事 侯智薰│九○後KOL 冒牌生│青年作家、社群顧問、企業講師 姚長安│鐘點大師執行長 後山石頭│後山斜槓中年 胡碩勻│會計師、臺灣創速合夥人 唐嘉鴻│建築療癒師、建築訪談所創辦人 海德│海德頻道創辦人 翁梓揚│PressPlay共同創辦人 馬可欣│澄意文創執行長 張希慈│城市浪人執行長 張瀞仁│美國非營利組織Give2Asia亞太經理 許皓宜│心理諮商師 陳玉鳳│臺灣護師醫療產業工會理事長 游舒帆（Gipi）│ 商業思維傳教士 黃大塚│實戰交易家 黃峻偉│醫師、糖尿病筆記版主 黃惠如│慢老實踐者 楊宇帆│鳳梨王子 楊斯棓│醫師 綜合口味│最閃情侶漫畫家 劉奶爸│《網路行銷懶人包》作者 劉俊佑（鮪魚）│生鮮時書創辦人 劉鳳和│平民保險王 蔡宇哲│哇賽！心理學創辦人兼總編輯 鄭俊德│閱讀人主編 鄭緯筌（Vista Cheng）│內容駭客創辦人 鄭錫懋（奶爸麥克）│《英語自學王》作者 謝綸│電獺集團執行長 鍾曉雲（Monica）│新網紅讀書會創辦人、亞洲悅讀人大學創辦人 Read more

The dramatic inside story of the downfall of Michael Eisner—Disney Chairman and CEO—and the scandals that drove America’s best-known entertainment company to civil war.“When You Wish Upon a Star,” “Whistle While You Work,” “The Happiest Place on Earth”—these are lyrics indelibly linked to Disney, one of the most admired and best-known companies in the world. So when Roy Disney, chairman of Walt Disney Animation and nephew of founder Walt Disney, abruptly resigned in November 2003 and declared war on chairman and chief executive Michael Eisner, he sent shock waves through the entertainment industry, corporate boardrooms, theme parks, and living rooms around the world—everywhere Disney does business and its products are cherished.Drawing on unprecedented access to both Eisner and Roy Disney, current and former Disney executives and board members, as well as thousands of pages of never-before-seen letters, memos, transcripts, and other documents, James B. Stewart gets to the bottom of mysteries that have enveloped Disney for years: What really caused the rupture with studio chairman Jeffrey Katzenberg, a man who once regarded Eisner as a father but who became his fiercest rival? How could Eisner have so misjudged Michael Ovitz, a man who was not only “the most powerful man in Hollywood” but also his friend, whom he appointed as Disney president and immediately wanted to fire? What caused the break between Eisner and Pixar chairman Steve Jobs, and why did Pixar abruptly abandon its partnership with Disney? Why did Eisner so mistrust Roy Disney that he assigned Disney company executives to spy on him? How did Eisner control the Disney board for so long, and what really happened in the fateful board meeting in September 2004, when Eisner played his last cards? DisneyWar is an enthralling tale of one of America’s most powerful media and entertainment companies, the people who control it, and those trying to overthrow them. It tells a story that—in its sudden twists, vivid, larger-than-life characters, and thrilling climax—might itself have been the subject of a Disney classic—except that it’s all true. Read more

From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value. Read more

Maureen Lippe, media powerhouse/entrepreneur, and former Vogue and Harper's Bazaar editor debuts her new book, Radical Reinvention, the personal and professional journey of self-discovery after being forced to reimagine, reset and reinvent after losing her beloved husband and partner to COVID-19 and having to transform and grow her company, Lippe Taylor. It was a time of terror, uncertainty, and painful grief. Read how Lippe managed to reclaim her identity and more than double her business following an 8-Step Reinvention Toolkit that she tested and verified with therapists, business leaders and other brave fire starters who helped her realign and discover new facets of herself and her leadership acumen. These individuals represent their personal brands as fiercely as the companies discussed. It's all within your grasp-and you're not alone. Savor the possibilities of Radical Reinvention in this transformative hour! "A Radical Reinvention is how I kept myself and my company of more than 200 people not only alive but thriving. It was hard and it was painful, but I know my story can resonate and help many others reimagine and transform their lives and careers." --Maureen Lippe  Read more

El único libro que debes leer para comenzar tu viaje trabajando con la Inteligencia Artificial.La inteligencia artificial es un concepto que se ha ido instalando en nuestras vidas rápidamente, pero ¿qué significa realmente esa revolución que se anuncia?Que no te pille la máquina es una breve introducción a todo ese mundo de nuevos conceptos, chats inteligentes y miedos sacados de la ciencia ficción que se han ido posicionando en la cultura casi sin distinción. Y ante la masiva llegada de información es bueno estar [email protected] ello, el periodista Nicolás Copano ha escrito este libro pensando en todas las preguntas que tiene el usuario promedio para dar una visión práctica y sencilla sobre cómo abordar este mundo integrado. Y para eso entrega varias herramientas que te permitirán conocer desde qué es una IA hasta cual podría ser el chat más útil según tus actividades. También propone numerosos prompts y consejos para armar un segundo cerebro y aumentar tu productividad, y así sacarle el potencial a la tecnología, antes de que esta te lo saque a ti. Read more