No matter how we articulate a problem, challenge, or opportunity, one undeniable truth persists—uncertainty permeates every facet. It's omnipresent, indifferent to the framing we employ, whether the issue is simple, technical, complex, or wicked. From the most straightforward operational decisions to intricate strategic manoeuvres, every plan and its execution is a relentless pursuit of problem-solving amidst uncertainty. This Book will help you as you boldly confront the unknown in every endeavour you face.Decision Making in Uncertain Times is a thought-provoking, engaging, often humorous exploration of business possibility. Written by Tony Fish, an experienced and multifaceted neuro-minority business leader. This book is crafted with expertise and innovation and made accessible through creative metaphors and insightful graphics.Tony draws on wisdom accumulated through 30 years of leadership experience, real-world conversations, and a range of disciplines, including human psychology, investing, governance and broader social and cultural themes, to propose frameworks to previously considered unanswerable leadership dilemmas.The book proposes new and real-world applicable models to meet emerging business strategy and management challenges, such as questioning if KPIs are the nemesis of innovation. It challenges previously unchallenged and long-standing assumptions about how business works /this is how we do things, in a short, succinct & impactful way, by bringing these concepts to life. In the process, it reconsiders known issues around data ownership and governance, risk management, and performance measurement.Tony considers the opportunities and challenges we face from the climate crisis, AI, and an increasingly digital-driven world bring, by introducing crucially important new frameworks for driving innovation in our current age, and asks us to reconsider which stakeholders are important to a business (read - this ‘business ecosystem’ is much broader than you might first think)—leading him to argue for a reimagining of how we manage business, suggesting ideas we must consider, and how we develop those ideas in the face of a rapidly changing world.In this book, Tony introduces his concepts of ‘Quantum Risk’ and ‘Peak Paradox’. Quantum risk applies characteristics from quantum science to the concept of risk, to alert an unknowing audience to risk in its modern-day, shapeshifting, entangled forms. The narrative of business dependencies and human tendencies is essential to understand this concept, and it is further described in this book. Similarly, Peak Paradox provides a new lens for approaching decision making, asking us to dissect and utilise the extremes of individual, organisational and societal purpose and perception to make business decision-making truly successful.Why a reader should read the bookThis book is a useful, practical tool for leading an organisation, providing you with exciting novel ways to approach the evolving yet age-old challenges of business risk, data management, data use, and data governance. It is designed to help you understand and navigate such challenges and advance your ability to question current dominating views within them. This book will show you how, and encourage you to build an attentive management plan, push boundaries and step your business forward.By delving deeply into key business issues for which difficult decisions and judgements are required, this book provides you with well-explained, practical tools for decision making in various business contexts. As such, it is an invaluable modern playbook to help guide critical business choices that leaders and directors are asked to make. Read more