NEW YORK TIMES BESTSELLER • From the renowned astronomer and author of Cosmos comes a “powerful [and] stirring defense of informed rationality” (The Washington Post Book World) in a world where fake news stories and Internet conspiracy theories play to a disaffected American populace.LOS ANGELES TIMES BOOK PRIZE WINNER • “Glorious . . . A spirited defense of science . . . From the first page to the last, this book is a manifesto for clear thought.”—Los Angeles TimesHow can we make intelligent decisions about our increasingly technology-driven lives if we don’t understand the difference between the myths of pseudoscience, New Age thinking, and fundamentalist zealotry and the testable hypotheses of science? Casting a wide net through history and culture, Pulitzer Prize–winning author and distinguished astronomer Carl Sagan argues that scientific thinking is critical not only to the pursuit of truth but to the very well-being of our democratic institutions. He examines and authoritatively debunks such celebrated fallacies as witchcraft, faith healings, demons, and UFOs. And yet, disturbingly, in today’s so-called information age, pseudoscience is burgeoning, with stories of alien abduction, “channeling” past lives, and communal hallucinations commanding growing attention and respect.  As Sagan demonstrates with lucid eloquence, the siren song of unreason is not just a cultural wrong turn but a dangerous plunge into darkness that threatens our most basic freedoms. Read more

Embark on a journey through the quantum universe with "Eight Lectures on Theoretical Physics" by Max Planck. Join Max Planck as he illuminates the mysteries of theoretical physics in this insightful collection of lectures.As Planck delves into the fundamental principles of quantum mechanics, immerse yourself in the cutting-edge theories and groundbreaking discoveries that have shaped our understanding of the universe. Follow along as he explores topics such as energy quantization, wave-particle duality, and the probabilistic nature of quantum phenomena.But amidst the complexity of theoretical physics, a deeper narrative emerges: the beauty and elegance of the mathematical principles that govern the quantum world. Prepare to be captivated by Planck's lucid explanations and profound insights into the nature of reality.Hook: Will Planck's lectures unravel the mysteries of the quantum universe, or will they deepen the enigma?Experience the wonder and awe of "Eight Lectures on Theoretical Physics" as you journey through its pages. With each lecture, you'll gain new perspectives on the fundamental forces and particles that make up the fabric of our universe.Join Max Planck in his exploration of the quantum universe in "Eight Lectures on Theoretical Physics." Will you be inspired by the beauty and complexity of the quantum world?Discover the beauty of theoretical physics in this enlightening collection. Whether you're a student of physics or simply curious about the mysteries of the universe, Planck's lectures promise to inform, educate, and inspire.Are you ready to dive into the depths of theoretical physics? Order your copy of "Eight Lectures on Theoretical Physics by Max Planck" today and unlock the secrets of the quantum universe.Explore the mysteries of the quantum realm. Purchase your copy now. Read more

The bestselling landmark account of the first emergence of the Ebola virus. Now a mini-series drama starring Julianna Margulies, Topher Grace, Liam Cunningham, James D'Arcy, and Noah Emmerich on National Geographic.A highly infectious, deadly virus from the central African rain forest suddenly appears in the suburbs of Washington, D.C. There is no cure. In a few days 90 percent of its victims are dead. A secret military SWAT team of soldiers and scientists is mobilized to stop the outbreak of this exotic "hot" virus. The Hot Zone tells this dramatic story, giving a hair-raising account of the appearance of rare and lethal viruses and their "crashes" into the human race. Shocking, frightening, and impossible to ignore, The Hot Zone proves that truth really is scarier than fiction. Read more

An all-encompassing guide to skeptical thinking from podcast host and academic neurologist at Yale University School of Medicine Steven Novella and his SGU co-hosts, which Richard Wiseman calls "the perfect primer for anyone who wants to separate fact from fiction." It is intimidating to realize that we live in a world overflowing with misinformation, bias, myths, deception, and flawed knowledge. There really are no ultimate authority figures-no one has the secret, and there is no place to look up the definitive answers to our questions (not even Google). Luckily, The Skeptic's Guide to the Universe is your map through this maze of modern life. Here Dr. Steven Novella-along with Bob Novella, Cara Santa Maria, Jay Novella, and Evan Bernstein-will explain the tenets of skeptical thinking and debunk some of the biggest scientific myths, fallacies, and conspiracy theories-from anti-vaccines to homeopathy, UFO sightings to N- rays. You'll learn the difference between science and pseudoscience, essential critical thinking skills, ways to discuss conspiracy theories with that crazy co- worker of yours, and how to combat sloppy reasoning, bad arguments, and superstitious thinking. So are you ready to join them on an epic scientific quest, one that has taken us from huddling in dark caves to setting foot on the moon? (Yes, we really did that.) DON'T PANIC! With The Skeptic's Guide to the Universe, we can do this together. "Thorough, informative, and enlightening, The Skeptic's Guide to the Universe inoculates you against the frailties and shortcomings of human cognition. If this book does not become required reading for us all, we may well see modern civilization unravel before our eyes." -- Neil deGrasse Tyson "In this age of real and fake information, your ability to reason, to think in scientifically skeptical fashion, is the most important skill you can have. Read The Skeptics' Guide Universe; get better at reasoning. And if this claim about the importance of reason is wrong, The Skeptics' Guide will help you figure that out, too." -- Bill Nye Read more

A master teacher presents the ultimate introduction to classical mechanics for people who are serious about learning physics"Beautifully clear explanations of famously 'difficult' things," -- Wall Street JournalIf you ever regretted not taking physics in college -- or simply want to know how to think like a physicist -- this is the book for you. In this bestselling introduction to classical mechanics, physicist Leonard Susskind and hacker-scientist George Hrabovsky offer a first course in physics and associated math for the ardent amateur. Challenging, lucid, and concise, The Theoretical Minimum provides a tool kit for amateur scientists to learn physics at their own pace. Read more

'For all those who want their audiences to listen and understand' JEREMY BOWEN | 'Precision, deftness and a calming expertise' THE TIMES Do you worry about holding people's attention during presentations?Are you unsure where to start when faced with writing an essay or report?Are you preparing for an interview and wondering how to get all your points across?Explanation - identifying and communicating what we want to say - is an art. And the BBC presenter and journalist Ros Atkins, creator of the viral 'Ros Atkins on...' explainer videos, is something of a master of the form. In this book, Ros shares the secrets he has learned from years of working in high-pressure newsrooms, identifying the ten elements of a good explanation and the seven steps you need to take to express yourself with clarity and impact.Whether at work, school, university or home, we all benefit from being able to articulate ourselves clearly. Filled with practical examples, The Art of Explanation is a must-read for anyone who wants to sharpen their communication skills. Read more

By allowing key scientists, researchers, professors, and classroom teachers of science to speak for themselves through their published writings about what is best and needed for the field, Dr. DeBoer presents a fascinating account of the history of science education in the United States from the middle of the 19th century to the present. The book relates how science first struggled to find a place in the school curriculum and recounts the many debates over the years about what that curriculum should be. In fact, many of what we consider modern ideas in science education are not new at all but can be traced to writings on education of one hundred years ago. The book is aimed at all those interested in science education: classroom teachers and science education leaders concerned about the historical justification of the goals and strategies proposed for the field. The book should be enjoyed not only by the researcher but also by anyone curious about just how curriculum is decided upon and implemented on a national scale.“This is without question the finest book of its kind on the market. It deserves to be widely read by current and future science teachers, supervisors, science education faculty in colleges and universities, curriculum developers, and program officers in funding agencies.”—The Science Teacher“Adds a significant dimension to the history of American schooling and curriculum.”—History of Education Quarterly Read more

“Engaging . . . touches on advanced computing, essential differences between men and women, the power of the will to live, mysteries of the cosmos and more.” —The Washington Post   The atom. The Big Bang. DNA. Natural selection. All are ideas that revolutionized science—and all were dismissed out of hand when they first ap­peared. The surprises haven’t stopped in recent years, and in At the Edge of Uncertainty, bestselling author Michael Brooks investigates the new wave of radical insights that are shaping the future of scientific discovery.   Brooks takes us to the extreme frontiers of what we understand about the world. He journeys from the observations that might rewrite our story of how the cosmos came to be, through the novel biology behind our will to live, and on to the physi­ological root of consciousness. Along the way, he examines the gender im­balance in clinical trials, explores how merging hu­mans with other species might provide a solution to the shortage of organ donors, and finds out whether the universe really is like a computer or if the flow of time is a mere illusion.   “Absorbing . . . scintillating . . . the edgy edge of scientific investigation presented with verve.” —Kirkus Reviews   “Mind-bending . . . Brooks handily works his way through these thorny problems, highlighting current research and researchers along the way.” —Publishers Weekly (starred review) Read more

La neurociencia es la rama de la ciencia que se dedica al estudio del sistema nervioso, especialmente del cerebro, para entender cómo se estructura, funciona y se adapta a lo largo de la vida. Esta disciplina integra conocimientos de la biología, la psicología, la medicina, la física y la informática, entre otros campos, con el fin de desentrañar los procesos que subyacen en la percepción, el pensamiento, la emoción y el comportamiento.Comprender cómo aprende el cerebro es fundamental porque nos permite identificar los mecanismos que intervienen en la memoria, la atención, la motivación y la emoción, todos ellos esenciales en el proceso educativo. Por ejemplo, el concepto de plasticidad cerebral demuestra que el cerebro es capaz de reorganizarse y fortalecerse a partir de nuevas experiencias y aprendizajes, lo que justifica el uso de metodologías de enseñanza que estimulan activamente al alumno. Además, conocer los roles de neurotransmisores y circuitos neuronales específicos nos ayuda a diseñar estrategias pedagógicas que optimizan el aprendizaje, personalizando los métodos de enseñanza según las necesidades individuales.En resumen, la neurociencia no solo aporta una profunda comprensión de los procesos biológicos y psicológicos que influyen en el aprendizaje, sino que también ofrece una base para innovar y mejorar las prácticas educativas, haciendo que la enseñanza sea más efectiva y adaptada a la forma natural en que el cerebro procesa y retiene la información. Read more

Quantum physics helps explain many mysteries of the universe. It underpins everything, but it need not be quantum difficult with this informative, accessible, easy-to-follow guide to the fundamentals and concepts of quantum physics and our quantum universe!Quantum physics is all around us. It’s in electrical lights, lasers, and the color of the sky. Without it, the sun wouldn’t shine. It even explains how human eyes work. With its role in photosynthesis, it literally supports life. Yet, it had Schrödinger wondering whether his cat was alive or dead. It tells us that something can be both a wave and a particle and that two linked particles can communicate across the universe instantaneously! And it might even explain how the multiverse is real. Quantum physics is the key to understanding our complex world, yet even our most brilliant minds haven’t figured it all out yet.Engaging and approachable, The Handy Quantum Physics Answer Book helps untangle this complex subject, making quantum physics and its impact on us, the world, and the universe entertaining and easy to grasp. From the basics to the theories and from the practical applications to the future, this illuminating book answers more than 800 fascinating questions so you can easily understand quantum physics, including ...Did the Big Bang arise from quantum foam?When did philosophers first consider the existence of atoms?What is the largest nuclear weapon ever detonated?What are quarks?What is quantum teleportation? What is the Heisenberg Uncertainty Principle?What is the quantum principle used in MRI machines?Does entangled time mean the present can affect the past?Why did Albert Einstein say, “God does not play dice with the universe”?How is a black hole a quantum object?How does quantum physics appear in portrayals of space?Do we live in a multiverse?What is artificial intelligence?Are human brains actually quantum computers?How does quantum physics affect me?The Handy Quantum Physics Answer Book provides a bridge between scientific concepts and everyday understanding, allowing you to grasp the wonders and implications of quantum physics. This compelling resource is for the casually curious as well as those seeking a deeper understanding of one of the most captivating scientific fields of our time. With 135 photos and graphics, this tome is richly illustrated. Its glossary of commonly used terms cuts through the jargon, a helpful bibliography provides sources for further exploration, and an extensive index adds to its usefulness. Read more

Step into the colorful, captivating world of organic chemistry with Welcome to Organic Chemistry, the first book in an exciting graphic novel series. Meet a cast of lively atoms, bold molecules, and quirky reaction mechanisms as they navigate the fundamentals of organic chemistry—from atomic structure to bonding and functional groups.Designed to make learning fun, this visually rich and approachable introduction turns daunting concepts into an engaging narrative. Whether you're a student new to chemistry or a science lover looking to explore, this book will welcome you to the world of organic chemistry with humor, clarity, and unforgettable illustrations.Perfect for readers of all levels, Welcome to Organic Chemistry transforms science into an adventure worth diving into! Read more

Offering clear, easy-to-understand guidance on designing qualitative research, this fully updated Seventh Edition of Marshall and Rossman’s bestselling text retains the useful examples, tools, and vignettes that makes it such an outstanding resource. The book takes students from selecting a research genre through building a conceptual framework, data collection and interpretation, and arguing the merits of the proposal. Now featuring a new co-author, Gerardo L. Blanco, this edition includes more on the history and new emerging genres of qualitative inquiry, as well as a more sustained and deeper focus on social media and other digital applications in conducting qualitative research. New application activities provide opportunities for students to try out ideas, while timely vignettes illustrate the methodological challenges posed by the intellectual, ethical, political, and technological advances affecting society. PowerPoints to accompany this text are available on an instructor site. Read more

A practical introduction to qualitative research across fields and disciplinesQualitative Research in Practice offers a hands-on introduction to qualitative research design, methods, data, and analysis. Designed as a companion text for any course involving qualitative research, this book explores the different types of qualitative studies with relevant examples and analysis by the researchers themselves. The workbook format makes it easy to use in the classroom or the field, and the depth of information makes it a valuable resource for students of social work, psychology, counseling, management, education, health care, or any field in which qualitative research is conducted.While quantitative research is primarily concerned with numerical data, qualitative research methods are more flexible, responsive, and open to contextual information. To a qualitative researcher, a situation is defined by the participants’ perspectives, making it the primary method of inquiry for understanding social phenomena through the lens of experience. This book introduces the essentials of qualitative research, bolstered by expert analysis and discussion that provides deeper insight than a traditional textbook format would allow. Understand the fundamental nature of qualitative researchLearn how to accurately assess and evaluate qualitative researchExplore qualitative research’s many forms and applicationsGain insight on qualitative research in a variety of fields and disciplinesHow does one codify an experience? Is it possible to measure emotion in units? Qualitative research fills the void where numbers cannot reach. It is the best tool we have for studying the unquantifiable aspects of the human experience, and it is an essential tool in a wide variety of fields. Qualitative Research in Practice provides translatable skills in a practical format to quicken your transition from “learning” to “using.” Read more

An anecdotal guide for the perplexed new investigator as well as a refreshing resource for the old pro, covering everything from valuable personality traits for an investigator to social factors conducive to scientific work.Santiago Ramón y Cajal was a mythic figure in science. Hailed as the father of modern anatomy and neurobiology, he was largely responsible for the modern conception of the brain. His groundbreaking works were New Ideas on the Structure of the Nervous System and Histology of the Nervous System in Man and Vertebrates. In addition to leaving a legacy of unparalleled scientific research, Cajal sought to educate the novice scientist about how science was done and how he thought it should be done. This recently rediscovered classic, first published in 1897, is an anecdotal guide for the perplexed new investigator as well as a refreshing resource for the old pro.Cajal was a pragmatist, aware of the pitfalls of being too idealistic—and he had a sense of humor, particularly evident in his diagnoses of various stereotypes of eccentric scientists. The book covers everything from valuable personality traits for an investigator to social factors conducive to scientific work. Read more

Learn about our world, the universe, and groundbreaking discoveries in The Science Book.Part of the fascinating Big Ideas series, this book tackles tricky topics and themes in a simple and easy to follow format. Learn about Science in this overview guide to the subject, great for beginners looking to learn and experts wishing to refresh their knowledge alike! The Science Bookbrings a fresh and vibrant take on the topic through eye-catching graphics and diagrams to immerse yourself in. This captivating book will broaden your understanding of Science, with:- More than 100 ground-breaking ideas in this field of science- Packed with facts, charts, timelines and graphs to help explain core concepts- A visual approach to big subjects with striking illustrations and graphics throughout- Easy to follow text makes topics accessible for people at any level of understandingThe Science Book is the perfect introduction to every area of this topic – astronomy,biology, chemistry, geology, maths, and physics, aimed at adults with an interest in the subject and students wanting to gain more of an overview. Here you’ll discover 80 trail-blazing scientific ideas, which underpin our modern world, giving us everything from antibiotics to gene therapy, electricity to space rockets, and batteries to smart phones.Your Science Questions, Simply ExplainedWhat is string theory or black holes? And who discovered gravity and radiation? If you thought it was difficult to learn structure and behavior of the physical and natural world, The Science Book presents key information in a clear layout. Learn about the history of science, covering topics like why Copernicus’s ideas were controversial, how Einstein developed his theories of general and special relativity, and how Crick and Watson suggested a structure for DNA - with fantastic mind maps and step-by-step summaries.The Big Ideas SeriesWith millions of copies sold worldwide, The Science Book is part of the award-winning Big Ideas series from DK. The series uses striking graphics along with engaging writing, making big topics easy to understand. Read more

Best-selling guide for over 20 years and an essential companion for students taking chemistry courses of any level, this laminated six page guide is a must-have for reference throughout science courses as a serious study tool and quick refresher for the core concepts, terms, equations and periodic elements. Author and Harvard PhD, Mark D. Jackson, a scientist and university chemistry professor expertly streamlined the complicated subject of chemistry selecting the need-to-know answers for students in our easy QuickStudy outline format with helpful diagrams, graphs, tables, chemical problems, and practical applications. At this low price and durably laminated to last a lifetime, this guide has boosted test scores and grades for students for over 25 years and is guaranteed to do the same for you or your student. This guide is revised as needed and is up-to-date. 6 page laminated guide includes: Periodic Table of the Elements Atomic Structure Atomic Quantum Numbers & Orbitals Types of Matter Reactions Physical Processes Hints for Balancing Equations Nomenclature Stoichiometry: Mole Mass Relationships Chemical Interactions Formal Bonding Models Molecular Properties: Geometry Valence Bond Theory Hybrid Orbitals Chemical Bonding & Quantum Mechanics Behavior of Gases Molecular Orbital Theory Mixtures & Solutions Solids Oxidation-Reduction Reactions Properties of Inorganic Salts Acid-Base Reactions Thermodynamics Equilibrium Kinetics Nuclear Chemistry Measurements & Units Read more

This book presents a pedagogical treatment of a wide range of numerical methods to suit the needs of undergraduate and postgraduate students, and teachers and researchers in physics, mathematics, and engineering. For each method, the derivation of the formula/algorithm, error analysis, case studies, applications in science and engineering and the special features are covered. A detailed presentation of solving time-dependent Schrödinger equation and nonlinear wave equations, along with the Monte Carlo techniques (to mention a few) will aid in students’ understanding of several physical phenomena including tunnelling, elastic collision of nonlinear waves, electronic distribution in atoms, and diffusion of neutrons through simulation study.The book covers advanced topics such as symplectic integrators and random number generators for desired distributions and Monte Carlo techniques, which are usually overlooked in other numerical methods textbooks. Interesting updates on classical topics include: curve fitting to a sigmoid and Gaussian functions and product of certain two functions, solving of differential equations in the presence of noise, and solving the time-independent Schrödinger equation.Solutions are presented in the forms of tables and graphs to provide visual aid and encourage a deeper comprehension of the topic. The step-by-step computations presented for most of the problems can be verifiable using a scientific calculator and is therefore appropriate for classroom teaching. The readers of the book will benefit from acquiring an acquittance, knowledge, experience and realization of significance of the numerical methods covered, their applicability to physical and engineering problems and the advantages of applying numerical methods over theoretical methods for specific problems. Read more

ONLY $2.99 TODAY + FREE BONUS BOOK INCLUDED = RN105 Nursing Practice Questions on Oncology Nursing Care! Read more

The Complete Guide to AI in Education is a comprehensive resource for anyone interested in the transformative role of artificial intelligence in learning. Whether you're an educator looking to enhance your teaching methods, a school administrator exploring AI-driven solutions, a student curious about its impact, or a parent seeking to understand how AI can support your child's education, this guide provides the knowledge and tools you need to navigate and leverage AI effectively in education.Artificial intelligence is reshaping education, offering powerful solutions to personalize learning, automate administrative tasks, and foster student creativity. But AI also comes with a myriad of challenges that need to be addressed with eyes wide open. Students are already using AI to complete their homework, raising concerns about academic integrity and genuine learning. How do we ensure AI is a tool for learning rather than a shortcut to avoid it? At the same time, many students are falling behind due to learning gaps, and educators are asking: Can AI help struggling students catch up, or does it widen the divide? These are crucial questions, and this book will explore how AI can be leveraged responsibly and equitably to support all learners.Inside, you'll discover:How AI is transforming education – Understand the evolution of AI in schools, dispel common myths, and explore real-world success stories.Step-by-step guidance on AI integration – Learn how to incorporate AI into lesson planning, assessments, and student support while maintaining a balance between technology and human interaction.Student engagement strategies using AI – Explore gamification, virtual tutors, and collaborative AI-powered tools to create a dynamic and inclusive learning environment.Ethical considerations and best practices – Address concerns around data privacy, AI bias, and equitable access while fostering responsible AI usage in education.Practical applications and case studies – Gain insights from real schools that have successfully implemented AI, including urban, rural, STEM, and special education settings. You’ll also read about lessons learned.Resources and future trends – Build your AI literacy with curated tools and prepare for the next wave of AI-driven innovations in education. Explore how AI is shaping the workforce of tomorrow and learn strategies to prepare students for careers in an AI-powered job market.Start your AI journey today and unlock the full potential of artificial intelligence in education! Scroll up and click the "Add to Cart" button now. Read more

Need to write a top quality research paper - even if you have never written one before and don’t know where to start?If you need to submit a formal paper to pass that class you probably want to be able to get it right the first time.You might wonder how you can achieve a top result.This book is here to teach you exactly that. You will learn everything you need to know to make sure that your paper is of top quality, publishable, and prepared to be submitted on time.Did you know that writing a successful research paper does not need to be difficult?In this book you will learn how to best approach the writing process, set up an effective structure for your paper and get started - which is often the hardest part.With these learnings you will be able to design a thesis, present your data, and convey everything in a manner that is effective and to academic standards.In this comprehensive guide you will learn:How to create a solid research question (with examples)The standard formatting of a research paper (as well as the purpose of each section of it)Everything you need to know about intellectual property rightsHow to use references and footnotesHow to get publishedYou will also learn:How to overcome writer’s block, stay on track, and make sure that you complete the writing process as painlessly as possible and on timeHow to adapt an academic writing style and improve the quality of your writing (with examples)A secret formula on how to make your paper effectiveA checklist with all the must-do’s before submitting your paper to ensure you’re getting a top resultAre you ready to write a quality research paper that brings results?Do not hesitate—you can start writing proper, formal research papers today if you scroll up right now, click the “Buy Now” button at the top of the page and start working through this proven guide with ease. The hardest part is getting started—and you can start now! Read more