Take the Boring Out of B2B MarketingCourageous Marketing is your guide to grabbing attention, creating loyal fans, and crafting messages that connect with your audience (before turning them into buyers). Through practical examples from Udi Ledergor’s journey building an iconic brand at Gong and invaluable advice from marketing leaders at companies like Salesforce, Oracle, and Atlassian, you’ll learn how to:Punch above your weight with guerrilla marketing stunts to make your company appear bigger than it is.Create content marketing so good that people are willing to pay for it.Successfully build a new product category (but only if you really need to).If you want to intentionally advance your marketing career, build a highly effective team, and impactfully collaborate with your peers, you’re in the right place.“This book offers a smart, compelling argument for boldness in B2B marketing. Udi Ledergor lays out a clear, practical approach to standing out in a crowded field—without gimmicks or empty hype.”—DANIEL H. PINK, #1 New York Times bestselling author of To Sell Is Human“This book contains a blindingly different and important recommendation for marketers: Don’t stay clear of all risky situations. Rather, cultivate them selectively, armed with a well-resourced plan to channel them into major successes. Best of all, it tells us exactly how to develop such transformative plans.”—ROBERT CIALDINI, New York Times bestselling author of Influence and Pre-Suasion“Great marketing stands out and sparks action. Courageous Marketing uncovers how winning startups build bold brands, ignite conversations with thought-provoking content, and transform customers into raving fans.”—NIR EYAL, bestselling author of Hooked and Indistractable Read more

Unleash your inner underdog by starting with success.The reason most people feel left out, burned out, unappreciated, or lost in life or in their professions is because they are chasing success defined by someone else. The solution? Define your own vision of success.Author Quang X. Pham has consistently defined success by harnessing the spirit of the underdog. From his roots as a Vietnam War child refugee, to flying into combat as the first Marine Corps pilot of his heritage, to ringing the bell as CEO of a new IPO on Wall Street, Pham’s equation for success has been rooted in his ER Approach™—zeroing in on your effort and results.In Underdog Nation, he disrupts the standard mindset advice by presenting a framework to help you commit to your vision of success, confront your obstacles, course correct, and build your credibility. Most people sabotage their chances by overcomplicating the journey. Meanwhile, underdogs excel by simplifying decision-making, honing their skills, and disrupting expectations.Packed with first-hand stories and actionable advice, Underdog Nation will teach you:how to start pursuing your own vision of successhow to commit to successhow to confront the obstacles in your wayhow to course correct as neededhow to build your credibility and confidenceNo one else will hand you success. Zero in on your effort and results to define your own success story. If you’re tired of the status quo, consider this your invitation to join the Underdog Nation in the greatest country in the world, the USA. Read more

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.Based on an exhaustive study of thousands of sales reps across multiple industries and geographies,The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance.Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale.The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth. Read more

Your Ultimate Guide to Book 1 in 3 Cold Calls"The #1 reason for failure in sales is an empty pipeline. And the #1 reason your pipeline is empty is that you avoid cold calling. In this book, Armand & Nick inspire you to get past your mental hangups, pick up the phone, and start cold calling. Read it now. Your bank account will thank you!"- JEB BLOUNT, bestselling author of Fanatical ProspectingCold calling is painful and uncomfortable for every single salesperson on Earth.The average seller makes a couple dials, hits 6 voicemails, and gives up the moment a prospect hits them with a nasty objection.But every time you decide to pick up the phone in spite of the suck, you separate yourself from the folks who quit. That's when you get ahead on the leaderboard.Cold calling sucks. And that's why it works.While most books are a 400-page exercise in academia, we have 4 promises to make this the most actionable sales book you've ever read:Step-by-Step Breakdowns & Talk Tracks. You'll learn how to win the first 60 seconds, overcome any objection, and land the meeting.Audio Clips to Master Tone. It's not just what you say, but how you say it. Listen to over 31 voiceovers embedded in QR codes.Examples for Every Industry. Learn from interviews with 200+ elite reps who sell Saas, real estate, and everything in-between.Backed by Gong Data on 300M+ Cold Calls. Every tactic is supported by results from real cold calls so you know it actually works.If you embrace the suck of cold calling and master the frameworks in this book, you'll reach the top 10% of reps who book 1 meeting for every 3 cold calls that connect.This is your step-by-step-guide to get there.Founders of the #1 sales podcast, 30 Minutes to President's Club, Armand Farrokh led Pave from $0 to $13M+ ARR in two years as VP of Sales, and Nick Cegelski won #1 Enterprise Seller multiple times selling 6 & 7-figure deals. Read more

“Nobody is born knowing how to sell, but anyone can learn. When you discover the right words to say and how to say them, you will sell a whole lot more.” - Jamie DoerschuckThe $1M Coaching & Courses Blueprint is digital marketing and copywriting expert Jamie Doerschuck’s innovative and empowering insider master class for taking any skill or knowledge that you already have… and transforming it into a thriving, high-visibility internet coaching program, online course, podcast, or membership site. If you have existing digital content, you will learn how to apply Jamie’s proven formula that will allow you to charge up to 10 times more for your online products… and get more people to buy them!Whether you have never created anything online, you have already tried developing coaching programs and failed, or you own an established online business and want to quickly increase engagement, click-through, and customer retention, you will learn tried-and-true marketing advice that Jamie has used to increase sales over $12M in just 6 years of applying this exact blueprint with clients of all skill levels and in many market sectors.In this powerful, but practical marketing and internet sales book, you will learn:How to charge up to 10X more for your digital content and online education courses, without changing anything about them - or using gimmicks, like flash sales, stacking products, or bait-and-switch offersTired of the 9-to-5 grind and bosses constantly telling you what to do??? Learn how to take what you’re good at… and turn it into a fun home-based business that gives you financial freedom, flexible hours and potential for multiple income streamsHow to develop persuasive communication skills and use them across multiple internet marketing platforms, like building email lists, social media marketing, and networking with other high-value influencersStep-by-step guidance, checklists, and templates you need to do everything, along with real-world examples of how this process really works at ground level for real peopleGrab your copy of $1M Coaching & Courses Blueprint today and start your rewarding journey towards independence, creativity and financial freedom!"Jamie is a witty, creative copywriter who understands full funnel marketing, market and audience research, conversion rate optimization, analytics, and nails creating persuasive copy for a target audience. The results speak for themselves. Jamie's work contributed to achieving over 100% increase month-over-month revenue. Just one email sequence she wrote generated $145,797+ revenue in a month." - Cameron Dull, CEO of Merch JarPage Up and Order Now. Read more

Run That Shit! – How to Make 6 Figures as a Live Streaming Reseller is a no-fluff, straight-talking guide for resellers who are ready to level up. Whether you’re just starting out or looking to break through a plateau, this book offers practical strategies, proven principles, and insider tips to help you build a profitable live selling business.Learn how to attract viewers, build trust, and turn followers into buyers, over and over again. From setting sales goals to creating a winning show flow, this guide will help you master the hustle, grow your brand, and scale your income.If you’re ready to stop playing small and start running your reselling business like a boss this one’s for you. Read more

The language you need to sell and succeed, from America’s top copywriter.Robert W. Bly is a self-made multi-millionaire and brings in six figures of sales annually from marketing and selling his own products, not to mention more than half a million from his freelance writing. He’s been a professional copywriter for nearly forty years and has been named America’s best copywriter. And now he’s drawing back the curtain and revealing hundreds of proven words and phrases that can help you:Grab the reader’s attention.Convey a sense of urgency.Communicate what’s special, different, and unique about your product.Boost response with proven time-tested offers.Arouse the reader’s curiosity.Overcome buyer objections.Announce something new.Move the reader emotionally.Create a perception of superior product value.Give the reader news.And much more.The Big Book of Words that Sell contains the 1200 words and phrases that have proven to sell most effectively for Bob, and the best situations to employ that language in. Use them to:Sell any product or service.Get connections, followers, and friends on social media.Write social media posts and ads that generate more clicks and conversions.Optimize web pages for Google and other search engines.Write e-mails that get higher open and click-through rates.Become a more powerful and persuasive copywriter.Increase web site traffic and conversion.Generate better return from your Call to Actions (CTA).The Big Book of Words that Sell: 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use is your guide to the world’s most persuasive words and phrases—and how to leverage them to sell your product. Read more

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If you want to know, step by step, how to sell and quickly, easily, and smoothly walk anyone from being a skeptical prospect to a happy customer that refers you friends, family, and colleagues...then you want to read this sales book. Here's the deal: At its core, selling isn't a patchwork of cheesy closing techniques, annoying high-pressure tactics, or gimmicky rebuttals. True salesmanship follows very specific laws, has very specific steps and stages, and leaves a customer feeling happy and helped. It's honest, respectful, enlightening, friendly, and done with real care. It's the type of selling that wins you not only customers, but fans. Not coincidentally, this is the type of selling that truly great salespeople have mastered. This is the type of selling that keeps pipelines full and moving, and that builds a strong, loyal customer base that continues to give back to you in the form of customer loyalty, reorders, and referrals. Well, that's what this book is all about. It will give you a crystal-clear picture of the exact steps that every sale must move through and why, and how to methodically take any prospect through each, and eventually to the close. And how to do it with integrity and pride. In this book, you'll learn things like... * The eight precise steps of every sale. Leave any out, and you will struggle. Use them all correctly, and you will be able to close unlimited sales. * The true purpose of the presentation and the crucial, often-missing steps that need to be taken first. If you're making the same presentation mistakes as most other salespeople, this chapter alone could double your sales. * How to easily discover which prospects can use and pay for your product/service, and which can't. Time is your most valuable commodity as a salesperson, and if wasted, it costs you money. * Learn how to smoothly create an abundance of closing opportunities, and know when to act on them and close. This is the hallmark of every master closer. Learn it, use it, and profit. * Why it's a myth that you need to know multiple ways to close deals. Learn this one, simple method, and you'll be able to use it to close all of your sales. * Simple formulas to turn any objection into a closing opportunity. Use them and never fear hearing a prospect's objection ever again. * And a whole lot more! This is more than a just a book, really. It's a step-by-step sales training course. Each chapter ends with precise exercises that will help you master each technique taught and each step of the sales process. If you are new to sales, make this book the first one you read, and you will greatly increase your chances for quick success. If you are a seasoned veteran and are looking for ways to improve your numbers, this book will help you make your sales goals a reality. SPECIAL BONUS FOR READERS! With this book you'll also get a free "Road Map" from the author that lays out, in a PDF chart, every step and key principles taught in the book. Print it out and keep it handy because it makes for a great "cheat sheet" to use while selling, or just to refresh on what you've learned. Scroll up, click the "Buy" button now, learn the secrets of master closers, and use them to sell more, sell easier, and sell faster! Read more

Sell and Price Like the Expert You AreYour first job is being the expert advisor or practitioner. Your second job is selling that expertise. If you’ve ever felt that these two roles are in conflict with each other then The Four Conversations is the book for you.Amazon best-selling author of The Win Without Pitching Manifesto, Blair Enns, provides a new model for those who have to sell their expertise before they deliver it. You will learn:Why many of the techniques used to sell products and transactional services don’t apply to the sale of expertiseHow to sell your expertise the same way you deliver it—with confidence and integrityHow to move from being seen as a vendor to being recognized as the expertHow to price and structure your engagements in a way that creates more value for your clients and helps you to capture more of that value through higher feesRaise your win rates, increase your fees and feel more comfortable and confident in your second job of selling your expertise. Read more

From the New York Times–bestselling coauthor of The Millionaire Next Door: “No one better illuminates the who, where, and how of the affluent market” (J. Arthur Urciuoli, former chairman at Merrill Lynch).   In the bestselling classic The Millionaire Next Door, Dr. Thomas J. Stanley showed his readers where to look for the wealthy. In Selling to the Affluent, he shows us how to persuade them. This book provides an insightful roadmap of the motivations and purchasing patterns of the affluent—and delivers a strategy for salespeople to leverage that information to the best advantage.   This book outlines all phases of the sales process, from approaching wealthy prospects to pinpointing their wants and needs—frequently different from those of less affluent markets—and selling both tangible and intangible products. It profiles several key demographics within the wealthy subset—including business owners, men and women, and the retired. It’s the most detailed and inclusive manual on the market for selling to the wealthy.   “Dr. Stanley’s strategies consider the real needs of the high income professionals—needs that go beyond any product or service. These needs are psychological and revolve around the recognition of the individual’s extraordinary level of achievements. He provides some terrific insights as to how to solicit and maintain business by unconventional, but highly effective means.” —Carolyn J. Cole, chairman and founder of The Cole Group and The institute of Economics and Finance   “Selling to the Affluent is well written, relevant, and exciting; it presents an important complementary extension to Marketing to the Affluent.” —William D. Danko, PhD, coauthor of The Millionaire Next Door Read more

Whether you’re a doctor, lawyer, business executive, manager, salesperson, coach or a parent – we’re all required to call on our persuasive powers to get others to do what we’d like them to do. This book helps you to uncover these gifts. It reveals the secrets of persuasion and the skills you need to become a better, more effective influencer.“This is an easy read, packed with real case studies and personal experiences and outstanding anecdotes that will inspire you while you learn. Paul's book outlines the psychology and science of persuasion in simple, practical terms, while revealing an abundance of amazing ideas and opportunities for you. Comprehensive, captivating, and riveting, this book will dramatically improve your ability to influence others and is a must-read."– Prof. Allan Pease, Author of 11 #1 bestsellers"Persuasion techniques that are simple to master and will help you to influence in ways that are not immediately obvious"– Tony Leon, former leader of the opposition in the South African parliamentTable of ContentsPart 1: Persuasion in contextDo persuasion skills matter?Are some people born persuasive?How logical are we really?HeuristicsPersuasion or manipulation?Bribery, corruption, and liesPersuasion and integrityTrustPatiencePreparing the groundPersuading yourselfKey Insights from Part 1Part 2: The tools of persuasionProviding choicesAdmitting you are wrongNegotiationKnowing the price of thingsPrimingConfidenceConsistencyThe power of paperTaking notesWrite it downSocial proofForbidden fruitScarcityKey Insights from Part 2Part 3: Persuasion devicesChange the orderReframingDifferentiationFriendshipAcknowledgementAsking for helpKindnessReciprocityKey Insights from Part 3Part 4: Persuasion techniquesTell a storyGet them used to saying "yes"ContrastWhen “no” makes senseRamping it up: the 1-2-3 decoy methodPersuasion by proxyAuthorityCharismaCharismatic peopleKey Insights from Part 4Part 5: Communication techniques used for persuasionHumourThe addictive power of laughterYour engaging smileModelling behaviourThe hypnotic effect of mirroringWhy the words you use matterThe impact of the way information is presentedAsking the right questionsAsking for permissionWhy arguing isn’t always badKey Insights from Part 5Part 6: Using senses to persuadeThe power of imagesThe impact of body languageTo touch or not to touch?The power of your voiceSpeakingEngaged listeningThe sounds of silenceWhen does the herd change direction?Key Insights from Part 6 Read more

Chet Holmes helps his clients blow away both the competition and their own expectations. And his advice starts with one simple concept: focus! Instead of trying to master four thousand strategies to improve your business, zero in on the few essential skill areas that make the big difference. The Ultimate Sales Machine shows you how to tune up and soup up virtually every part of your business by spending just an hour per week on each impact area you want to improve—sales, marketing, management, and more. Read more

The Textbook behind the Foundational Principles of Recurring RevenueWelcome to Revenue Architecture, a textbook meticulously designed for recurring revenue businesses. Authored by Jacco van der Kooij, the founder of renowned B2B revenue consultancy Winning by Design, this book reveals the proven frameworks and systems that successful revenue leaders are using to align their Go-to-Market (GTM) teams to drive efficient, durable revenue growth.Too many revenue leaders are struggling to meet their goals from quarter to quarter, year to year. Why? Most often, their Go-to-Market (GTM) strategies are a hodgepodge of disjointed processes, unaligned systems, and siloed teams.Inside these pages, discover over 250 diagrams, tables, and blueprints, all purpose-built for recurring revenue, that will streamline your GTM approach using scientific principles. Learn how to mold your GTM team into a 'revenue factory,' driving growth, cutting costs, and enhancing product quality.Key Features:Scientific Foundations: Grounded in First Principles, Models & Data, and Systems & Processes.Growth Design: Detailed design for sustainable recurring revenue scaling with six foundational models.Operating Model: Introduces a practical framework for peak operational efficiency.Revenue Architecture will reshape your GTM thinking with foundational principles. The visual frameworks, models, and blueprints contained in this textbook will crystallize what you need to succeed in an unpredictable market with AI-driven evolution.Who should read this book:This book is written specifically for VPs of Sales / Marketing / Customer Success, Founders, CEOs, GTM strategists, and Revenue Operations professionals. The frameworks and insights contained in the book are informed by the author's collaboration with hundreds of high-growth SaaS companies. Use this book not as a one-time read, but as a perpetual, steady reference for building a lasting, resilient business. Read more

In the past few years, companies large and small have called on me to get help with their non-performing sales team. The described symptoms are different from one company to another. Some need more revenue. Others complain about unreliable forecasts, with deals slipping constantly from one quarter to another before being lost or even abandoned a few quarters later. Some CEOs notice unproductive sales teams with an unusually high number of non-quota-carrying people needed in the sales force, hitting the bottom line hard. All these symptoms are related to the same illness: inability to qualify.Since most sales teams put in place organizations including SDR (Sales Development Representatives) or BDR (Business Development Representatives) who qualify leads for Account Managers, there is a wrong unstated assumption, widely spread, that once a lead is qualified, the inside sales or field sales will have to work on them until they are won or lost. Ongoing qualification is often the issue. Qualification is not a binary step of the sales process. Qualification is a mindset and a habit to apply throughout the sales process, from the first call to closing. This book covers both the Why and the How of sales qualification.I was an early sales leader at PTC where the MEDDIC methodology took shape. I am also the founder of MEDDIC Academy, the first platform to bring the qualification methodology online. This book describes the M.E.D.D.I.C. and the MEDDPICC® sales methodology in depth. This is not a book of theories, research, or academic concepts but pure execution techniques with practical recipes. At a high level, MEDDIC is a checklist that helps sales professionals reveal the gaps in an opportunity and execute correctly to fill those gaps and close the deal or drop it early. This book is an excellent complement to the training and workshops we deliver online and in-person globally.MEDDPICC is a federally registered trademark of Darius Lahoutifard, exclusively licensed by MEDDIC Academy Read more

Does any of this sound familiar to you?1. You sit down every week staring at that blinking cursor wondering what to send your email list, and then a week becomes two or more, and you can’t remember when the last time you emailed them was.2. You have an opt-in incentive or lead magnet that’s pretty much doing nothing for you or your business.3. You have a haphazardly thrown together email sequence that doesn’t bring you sales or engagement.4. You silently cringe every month as you pay out your email service provider because you’re not using any of their features.5. You’re pretty much winging it with email. If you’re nodding yes, 300 Email Marketing Tips will give you more than a bare-bones framework to put in place an email marketing strategy for your business.The premise of this book isn’t about growing a big fat email list. Email marketing is NOT list building alone. You need a coherent, holistic strategy to be successful at it.Here’s what’s packed in this how-to guide:What branding has to do with email marketing and the #1 thing most solopreneurs ignore when it comes to their email list7 things your welcome email must do (but probably doesn’t!)Why your lead magnet has to address THESE two critical points 3 ways to plan your email editorial calendarAnswers to the questions I have thirty thousand page views a month but get only forty-two subscribers for an month. What am I doing wrong?(See section 3 for the answer.) - My email sequence gets a lot of engagement and opens. Everyone says they love my stuff, but I still get no sales for my e-book. Why?(See section 5 for the answer.) - I have a sequence of emails set up in my evergreen funnel, but I’m not getting any sales. Is my product terrible? Should I just scrap it altogether? (See section 7 for the answer.)Rather than flit from week to week wondering what to email your list...Imagine creating an email strategy that enables you to take the weekend off and still see your list grow, rake in testimonials, and make sales.Imagine having endless email content ideas…Imagine creating an opt-in offer with all the right ingredients that has readers clamoring to get their hands on it…Imagine sending emails with confidence knowing exactly the impact that particular email will have on your subscribers…That’s the power of an email marketing strategy!If you think email marketing is complicated and something you can’t do, my goal with this book is to change that opinion.If you’re struggling with any particular aspect of email marketing, this book will give you a fresh perspective on how you can tackle it too.Intrigued yet?Then scroll to the top and click or tap “Buy Now.” Give your business a simple email marketing strategy and a chance to build an audience that’s addicted to your zone of genius. Read more

Unlock the Secret to Closing Multi-Million Dollar Enterprise Sales Deals Are you an enterprise sales leader who wants to move up the leader board and become a Top Seller? Do you want to learn proven sales tactics from one of the elite sellers and performance coaches today? Do you want to discover how you can stay at the forefront of our rapidly evolving modern economy and adapt your sales techniques to the digital age? This book is for you.Expertly written with practical advice and insightful personal anecdotes, Enterprise Sales Leadership invites you to join award-winning author and 7-figure sales leader Bruce McCombs as he reveals seasoned insider secrets for mastering the art of sales.Drawing on his many years of experience winning opportunities with international tech giants like Oracle, Bruce unpacks key lessons to help you outmaneuver your competition, stay ahead of the curve, and propel your skills to soaring new heights.With the help of his flagship Sales Navigation System, you’ll take a deep dive into the fundamentals of sales in the modern age, learning essential insights to level up your negotiations, navigating corporate politics, creating irresistible offers, and master the close.Inside You’ll DiscoverHow Author Bruce McCombs Built a 7-Figure Career as One of The Elite Enterprise Sales LeadersHow To Maximize Earnings, Build Your Career & Outperform Your Competition In The Board Room & BeyondProven Techniques For Winning More Contracts & Closing More DealsOne Powerful Technique For Knowing When You Should Jump Ship & Change JobsThe 4 Fundamental Strategies That Will Help You Seamlessly Navigate Corporate Politics & Keep Your Cool In Times of Crisis (Even If Your Deal Takes a Bad Turn!)How To Adapt To a Post-COVID World in Sales & Become an Effective Sales Leader In Our Modern Digital EconomyAnd Much More…A must-read book for both aspiring and established sales professionals, Enterprise Sales Leadership is a concise, comprehensive, and tactical book that offers a tried-and-true blueprint for maximizing your career and becoming a high-performing sales leader.Are you ready to join the ranks of the elite? Scroll up and get your copy today! Read more

What are companies like Uber, IKEA, Belgo, and Eurostar doing that makes them so profitable? They know how to scale relationships.But Online Gurus are lying to you about Scaling to hundreds of clients without creating an exceptional customer experience. Ben and I created this book with that in mind. When you feel like there is much more to be done in how you serve your clients, we’ve got you.For a long time, marketers, specifically in the online space, have been making bolder and bolder promises. We started with promises of being capable of running a six-figure business (expert or agency), then everyone was promising a seven-figure business, and nowadays they promise you multiple seven figures without even working.You might have fallen prey to that, pumping money into ads, hiring appointment setters, and having a massive sales team. Still, you face the same challenges as before, but with more chaos.We've been there, and we found a different path to success and having a business we love. Since 2020 we have consulted with more than 100 7 and 8-figure businesses on how to scale their online services and have helped our clients generate 100m dollars in backend sales across these industries: Coaches & Consultants, Digital Agencies, Saas products, Ecommerce, Brick and mortar, and Startup Incubators.We didn’t accomplish this using fancy Marketing tactics and Sales gimmicks. In fact, we're not the greatest marketers on earth and have still helped our clients generate more than 9 figures in revenue.What we did was create a Fulfillment Funnel™ for our clients so that their clients stayed 4x longer, allowing our clients to 3-4x their lifetime client value.In this book, you'll learnHow to diagnose why you're stuck in a Growth phase and not actually Scaling your businessTo transform into a Raving Fan business that thrives on client retention and referralsWhat a Fulfillment Funnel™ is and how you can increase your profits by 25-100% without spending money acquiring new clientsWhy not having a Bowtie funnel in place will put you out of business in the next 18 monthsHow to create magical experiences for your clients while reducing your service complexity (through a secret psychological trick that makes clients crave more)How to create a predictable service that delivers consistently and meets clients' expectationsWhy your offer needs to be adjusted to fit a larger market segment after you cross the chasmThe magic behind crafting your own High Lifetime Value OfferHow to create buy-in from day zero so that your clients don't ghost you and lead your collections team to bite their nails in despairWhy regret is the worst feeling the clients can feel and how it might destroy your business from the insideThe trick we use to manage expectations that builds client ownership to avoid escalation and clients blaming us for the lack of results they getHow to build relationships at scale with the four client archetypesAn in-depth application chapter that shows you exactly how to apply all conceptsA Bonus Section with the secrets we learned while consulting with more than 100 online gurus you're probably familiar withIf you're tired of spending money to acquire clients just to break even or for a small profit and want clients to say I WANT MORE... get the book, read it, apply the lessons, and enjoy a life of freedom and profit. Read more

WHAT’S THE KEY TO SALES SUCCESS? BOLDNESS."Jeff Shore shows how to gain the essential confidence that is the first step to a great sales career." -- Neil Rackham, bestselling author of SPIN Selling"This book is loaded with great ideas to educate, inspire, and make you unstoppable in sales." -- Brian Tracy, bestselling author of Unlimited Sales SuccessIncludes interviews with Daniel Pink, Larry Winget, Linda Richardson, and many othersThe most common challenge every sales professional must overcome is not indecisive customers, inferior products, or innovative competitors. It's the discomfort you feel when initiating calls, dealing with difficult customers, and asking for the sale. Sales expert Jeff Shore argues that boldness is required to embrace this discomfort and leverage it to land the sale. And it is a skill that can be learned. In this inspiring, humor-filled guide, he teaches you:How to figure out exactly what inhibits youWhy you make certain decisions in moments of discomfortHow to train your brain to prepare for uncomfortable momentsHow your customer's own discomforts affect his or her purchase decisionsFeaturing self-assessment tools, hands-on exercises, and case studies showing Shore's methods in action, Be Bold and Win the Sale is an indispensable resource for any sales professional. Read more

Master the STRUCTURE Sales Method That Drives More Successful DealsWin More Deals presents The STRUCTURE Sales Method. A repeatable framework that guides you through all five key stages of a typical B2B sales cycle: Discovery, Qualification, Pitching, Objection Handling, and Closing. This book is designed for Enterprise Account Executives (AEs), B2B sales professionals, and sales leaders. STRUCTURE equips you with the insights to win more deals and drive lasting success.S – Situation. What’s in Place Today?T – Troubles. Why Change?R – Risks of Inaction. Why Stay the Same?U – Urgencies & Priorities. Why Now?C – Customer’s Vision. What’s Ideal?T – The Best Choice. Why Us?U – Unseen Problems. What’s Missed?R – Rivals. Who Else?E – Evaluation & Buying Process. How’s the Decision Made?Why This Book?Sales teams struggle with end-to-end sales cycle. Most sales methodologies focus either on prospecting or closing, but few offer a comprehensive approach from discovery to qualification to pitching to objection handling to closing.Repeatable and easy to implement. Unlike abstract theories, the STRUCTURE Sales Method is designed to be used for every B2B sales opportunities and allow sales professionals to implement and apply tactics learnt immediately on the next sales conversation.Target Audience:B2B sales professionals looking to improve their win rates.Enterprise Account Executives (AEs) managing complex high-value B2B deals.Sales managers & team leaders seeking a structured sales methodology.Sales trainers & enablement professionals looking for an actionable framework to teach sales teams.Win More Deals: The STRUCTURE Sales Method for Discovery, Qualification, Pitching, Objection Handling, and Closing High-Value B2B Sales is a modern, repeatable system for consistently winning more deals. Read more