The Challenge:Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning.But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?The Study: For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?The Standards:Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck.The Comparisons: The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good?Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't.The Findings: The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include:Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness. The Hedgehog Concept: (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence. A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology. The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap.“Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.”Perhaps, but who can afford to ignore these findings? Read more

From the #1 New York Times bestselling coauthor of Made to Stick, Switch, and The Power of Moments comes a revolutionary guide to fixing what’s not working—in systems and processes, organizations and companies, and even in our daily lives—by identifying leverage points and concentrating resources to achieve our goals.Changing how we work can feel overwhelming. Like trying to budge an enormous boulder. We’re stifled by the gravity of the way we’ve always done things. And we spend so much time fighting fires—and fighting colleagues—that we lack the energy to shift direction. But with the right strategy, we can move the boulder. In Reset, Heath explores a framework for getting unstuck and making the changes that matter. The secret is to find “leverage points”: places where a little bit of effort can yield a disproportionate return. Then, we can thoughtfully rearrange our resources to push on those points. Heath weaves together fascinating examples, ranging from a freakishly effective fast-food drive-thru to a simple trick from couples therapy to an inspirational campaign that saved a million cats. In Reset, you’ll learn: -Why the feeling of progress can be your secret weapon in accelerating change -How leaders can uncover and stop wasteful activities -Why your team’s motivation is often squandered—and how to avoid that mistake -How you can jumpstart your change efforts by beginning with a “burst” The book investigates mysteries: Why the middle is the roughest part of a change effort. Why inefficiency can sometimes accelerate progress. Why getting “buy-in” is the wrong way to think about change. What if we could unlock forward movement—achieving progress on what matters most—without the need for more resources? The same people, the same assets…but dramatically better results. Yesterday, we were stuck. Today, we reset. Read more

Wall Street Journal bestseller! Poker champion turned business consultant Annie Duke teaches you how to get comfortable with uncertainty and make better decisions as a result.In Super Bowl XLIX, Seahawks coach Pete Carroll made one of the most controversial calls in football history: With 26 seconds remaining, and trailing by four at the Patriots' one-yard line, he called for a pass instead of a hand off to his star running back. The pass was intercepted and the Seahawks lost. Critics called it the dumbest play in history. But was the call really that bad? Or did Carroll actually make a great move that was ruined by bad luck?Even the best decision doesn't yield the best outcome every time. There's always an element of luck that you can't control, and there is always information that is hidden from view. So the key to long-term success (and avoiding worrying yourself to death) is to think in bets: How sure am I? What are the possible ways things could turn out? What decision has the highest odds of success? Did I land in the unlucky 10% on the strategy that works 90% of the time? Or is my success attributable to dumb luck rather than great decision making? Annie Duke, a former World Series of Poker champion turned business consultant, draws on examples from business, sports, politics, and (of course) poker to share tools anyone can use to embrace uncertainty and make better decisions. For most people, it's difficult to say "I'm not sure" in a world that values and, even, rewards the appearance of certainty. But professional poker players are comfortable with the fact that great decisions don't always lead to great outcomes and bad decisions don't always lead to bad outcomes.By shifting your thinking from a need for certainty to a goal of accurately assessing what you know and what you don't, you'll be less vulnerable to reactive emotions, knee-jerk biases, and destructive habits in your decision making. You'll become more confident, calm, compassionate and successful in the long run. Read more

Every SaaS company on earth is careening towards its next revenue plateau. It’s called a Growth Ceiling—a moment in time where growth stops, and you’re losing just as many customers as you’re bringing in. It’s not an opinion—it’s just how recurring revenue businesses work.The good news? Growth Ceilings are preventable—as long as you know how to predict them and apply the right revenue growth strategies to keep them at arm’s length before they cripple your company.In Software As A Science, Dan, Matt, Johnny, and Marcel will show you the exact playbooks they’ve installed in thousands of businesses inside of SaaS Academy—the biggest coaching program for B2B SaaS founders in the world. There are only three levers you can pull in order to smash a Growth Ceiling—and this book will teach you exactly how to pull them, and in what order.You’ll learn:Exactly how to calculate your next Growth Ceiling so you can predict revenue plateausThe right way to choose and scale marketing channels and use them to drive as much demand as possible through proven demand generation techniquesOur Rocket Demo Builder framework that’s generated over $1B of software sales over the past decade, based on our winning software sales frameworksThe secret to activating your customers, turning them into raving fans, and helping them market your product (for free) with our customer activation secretsA set of effective pricing playbooks you can use to solve your pricing problems forever—without losing all of your customersSoftware As A Science is the definitive guide to engineering growth in a recurring revenue business—in the simplest way possible. Read more

**Once you have purchased this ebook, the unique access code will be sent to the email address you have registered with Kindle.**DO YOU HAVE THE OPPORTUNITY TO DO WHAT YOU DO BEST EVERY DAY?Chances are, you don't. All too often, our natural talents go untapped. From the cradle to the cubicle, we devote more time to fixing our shortcomings than to developing our strengths.To help people uncover their talents, Gallup introduced the first version of its online assessment, StrengthsFinder, in the 2001 management book Now, Discover Your Strengths. The book spent more than five years on the bestseller lists and ignited a global conversation, while StrengthsFinder helped millions to discover their top five talents.In its latest national bestseller, StrengthsFinder 2.0, Gallup unveils the new and improved version of its popular assessment, language of 34 themes, and much more (see below for details). While you can read this book in one sitting, you'll use it as a reference for decades.Loaded with hundreds of strategies for applying your strengths, this new book and accompanying website will change the way you look at yourself -- and the world around you -- forever.AVAILABLE EXCLUSIVELY IN THE NEW & UPGRADED EDITION OF STRENGTHSFINDER 2.0(using the unique access code included with each book)* A new and upgraded edition of the StrengthsFinder assessment* A personalized Strengths Discovery and Action-Planning Guide for applying your strengths in the next week, month, and year* A more customized version of your top five theme report* 50 Ideas for Action (10 strategies for building on each of your top five themes)* The more user-friendly StrengthsFinder 2.0 companion website, with a strengths community area, library of downloadable discussion guides and activities, a strengths screensaver, and a program for creating display cards of your top five themes Read more

From the creator of Valuetainment, the #1 YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals.Both successful entrepreneurs and chess grandmasters have the vision to look at the pieces in front of them and anticipate their next five moves. In this book, Patrick Bet-David “helps entrepreneurs understand exactly what they need to do next” (Brian Tracy, author of Eat That Frog!) by translating this skill into a valuable methodology. Whether you feel like you’ve hit a wall, lost your fire, or are looking for innovative strategies to take your business to the next level, Your Next Five Moves has the answers. You will gain: CLARITY on what you want and who you want to be. STRATEGY to help you reason in the war room and the board room. GROWTH TACTICS for good times and bad. SKILLS for building the right team based on strong values. INSIGHT on power plays and the art of applying leverage. Combining these principles and revelations drawn from Patrick’s own rise to successful CEO, Your Next Five Moves is a must-read for any serious executive, strategist, or entrepreneur. Read more

Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” He introduces nine sources of power—ranging from using leverage to effectively focusing on growth—that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning, and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis.Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity. Read more

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NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick.“Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post   Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.”  In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.   Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick. Read more

“An outstanding book about CEOs who excelled at capital allocation.” — Warren Buffett#1 on Warren Buffett’s Recommended Reading List, Berkshire Hathaway Annual Shareholder Letter, 2012Named one of “19 Books Billionaire Charlie Munger Thinks You Should Read” in Business Insider.“A book that details the extraordinary success of CEOs who took a radically different approach to corporate management.” — Charlie Munger, Vice-Chairman of Berkshire Hathaway Corporation“Thorndike explores the importance of thoughtful capital allocation through the stories of eight successful CEOs. A good read for any business leader but especially those willing to chart their own course.” — Michael Dell, chairman of the board of directors and chief executive officer of DellWhat makes a successful CEO? Most people call to mind a familiar definition: “a seasoned manager with deep industry expertise.” Others might point to the qualities of today’s so-called celebrity CEOs—charisma, virtuoso communication skills, and a confident management style. But what really matters when you run an organization? What is the hallmark of exceptional CEO performance? Quite simply, it is the returns for the shareholders of that company over the long term.In this refreshing, counterintuitive book, author Will Thorndike brings to bear the analytical wisdom of a successful career in investing, closely evaluating the performance of companies and their leaders. You will meet eight individualistic CEOs whose firms’ average returns outperformed the S&P 500 by a factor of twenty—in other words, an investment of $10,000 with each of these CEOs, on average, would have been worth over $1.5 million twenty-five years later. You may not know all their names, but you will recognize their companies: General Cinema, Ralston Purina, The Washington Post Company, Berkshire Hathaway, General Dynamics, Capital Cities Broadcasting, TCI, and Teledyne. In The Outsiders, you’ll learn the traits and methods—striking for their consistency and relentless rationality—that helped these unique leaders achieve such exceptional performance.Humble, unassuming, and often frugal, these “outsiders” shunned Wall Street and the press, and shied away from the hottest new management trends. Instead, they shared specific traits that put them and the companies they led on winning trajectories: a laser-sharp focus on per share value as opposed to earnings or sales growth; an exceptional talent for allocating capital and human resources; and the belief that cash flow, not reported earnings, determines a company’s long-term value.Drawing on years of research and experience, Thorndike tells eye-opening stories, extracting lessons and revealing a compelling alternative model for anyone interested in leading a company or investing in one—and reaping extraordinary returns. Read more

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Great companies stumble and fall when they lose it. Highfliers crash when a competitor notices they don't have it. Start-ups shut down if they can't develop it. "It" is a strategy so powerful and an execution-driven mindset so relentless that companies use it to gain more than just competitive advantage--they achieve an industry dominance that is virtually unassailable and that competitors often try to explain away as unfair. In their "hardball manifesto," authors George Stalk and Rob Lachenauer of the leading strategy consulting firm The Boston Consulting Group show how hardball competitors can build or maintain an enviable competitive edge by pursuing one or more of the classic "hardball strategies": unleash massive and overwhelming force, exploit anomalies, devastate profit sanctuaries, raise competitors' costs, and break compromises. Based on 25 years of experience advising and observing a range of companies, the authors argue that hardball competitors can gain extreme competitive advantage--neutralizing, marginalizing, or even destroying competitors--without violating their contracts with customers or employees and without breaking the rules. A clear-eyed paean to the timeless strategies that have driven the world's winning companies, Hardball Strategy redefines and reinterprets the meaning of competition for a new generation of business players. George Stalk and Rob Lachenauer are directors of The Boston Consulting Group. Stalk is the author of Competing Against Time, the classic work on time-based competition. Read more

In today’s fiercely competitive business landscape, the imperative to innovate is not just a goal but a survival strategy. The Innovation Edge offers a compelling response to Peter Drucker's iconic challenge, providing a fresh, authoritative perspective on fostering substantial and sustainable innovation within large, mature organizations. Drawing on a distinguished fifty-year career that spans high-powered executive roles in major corporations like Monsanto and DuPont, as well as dynamic entrepreneurial ventures, Merle Symes bridges the gap between traditional corporate management and groundbreaking innovation strategies.This meticulously crafted guide confronts the entrenched norms of the business world with powerful narratives and firsthand insights, proposing a radical rethink of how innovation can be embedded in the very fabric of an organization. The book is a treasure trove of experiences derived from working in various settings—from the author's early lessons on his South Dakota ranch to his transformative roles in global corporate entities and nimble startups. These narratives crystallize into a series of epiphanies and strategies that challenge the conventional wisdom and bureaucratic inertia that often stifle innovation in large companies.The Innovation Edge is meticulously structured to serve as a manual for senior management teams. It underscores the pivotal role these leaders play in instigating and nurturing an innovative culture but is also immensely beneficial for managers at all levels. The book advocates shifting focus from mere incremental improvements to pursuing strategic, radical innovations that have the potential to redefine industries and create new market paradigms.Unlike typical business guides that offer quick fixes, this book delves deep into the foundational principles of innovation. It combines historical knowledge with contemporary case studies, illustrating how organizations can overcome the barriers to innovation by adopting novel management practices that are both effective and adaptable. The approach outlined in the book is neither prescriptive nor simplistic; instead, it challenges readers to think critically and act boldly, offering a methodical pathway to revitalize their innovation processes.The author's compelling writing urges companies to abandon the safety of the known and venture into the terrain of the untested, where true innovation thrives. The book is not just about adopting new ideas but transforming the very ethos of an organization to continually breathe and live innovation.For any leader striving to push their organization towards the frontier of innovation, The Innovation Edge provides the wisdom and tools necessary to turn visionary concepts into practical realities. It is an essential read for those ready to forge a future where their companies don't just participate in the market but actively shape its evolution. Read more

The Timeless Classic on Wall StreetReminiscences of a Stock Operator by Edwin Lefevre is a compelling account of the highs and lows of stock trading, offering readers a fascinating glimpse into the mind of one of the greatest speculators in history. This classic work, first published in 1923, is an essential read for anyone interested in the intricacies of financial markets and the psychology of investing.The Story of a Legendary TraderThe book chronicles the life of Jesse Livermore, a fictionalized version of the real-life trader, and his journey from a small-town stock ticker boy to a legendary figure in the world of speculation. Through Livermore’s experiences, readers gain insights into the strategies, triumphs, and failures that define the unpredictable world of Wall Street.Lessons in Speculation and StrategyLefevre masterfully weaves practical trading lessons into the narrative, covering topics such as market trends, timing, risk management, and the emotional challenges faced by traders. The book highlights the importance of discipline, patience, and learning from mistakes, making it as relevant today as when it was first written.A Must-Read for InvestorsWidely regarded as one of the best books on trading and investing, Reminiscences of a Stock Operator combines storytelling with timeless wisdom. Its insights into human behavior, market psychology, and the art of speculation continue to inspire and educate readers around the world.Perfect for traders, investors, and finance enthusiasts, this edition brings a classic tale of ambition and risk-taking to modern readers. Read more

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"A wonder of practical wisdom The Art of War is about unlearning the complexities of life and returning to the simple and true. This unknown voice from millennia ago teaches us to strip away obfuscation and thus attain highest effectiveness." -Mitch HorowitzThis timeless classic on strategy and victory has guided soldiers, generals, martial artists, and seekers throughout the ages. Discover how it can empower you today.Written by legendary military commander Sun Tzu (c. 544–496 BC), The Art of War is the master key to strength and victory. The ancient volume is the most powerful and practical book ever written on overcoming obstacles and defeating your foes.Each one of the book’s thirteen chapters explores different aspects of warfare, making it not only the definitive guidebook on military strategy and tactics but a work of posterity for anyone who faces conflict, of whatever nature, today.Included with this special edition are a new introduction by PEN Award-winning historian Mitch Horowitz and a complete translation of the Tao Te Ching, the ancient ethical work on which The Art of War stands.Both The Art of War and the Tao Te Ching are translated with crystalline clarity by British Sinologist Lionel Giles (1875–1958). Giles’ translations, each a model of precision, are classics in their own right.As Mitch explores in his introduction, The Art of War is essentially a Taoist work. Its core principle is to blend with the natural order of things. That is the book’s approach to conflict and friction as it is to restoration and maintenance of peace.The Art of War is as applicable to contemporary business as it is to warfare. Leaders in fields as wide ranging as politics, law, finance, psychology, management, sales, human resources, and corporate strategy discover valuable insights in its time-tested truths. The book also remains required reading in most military academies around the world.Discover why The Art of War is the indispensable work on power and victory—and let it guide you in a world where friction is inevitable and triumph over adversaries may be urgently necessary. Let its wisdom teach you to attain what we all seek: victory with honor. Read more

TRANSFORM YOUR VISION INTO AN UNSTOPPABLE REALITYMost visionary leaders don't fail because of bad ideas, they fail because they never crack the code on turning bold dreams into operational excellence.In The Systems-Thinking Visionary, renowned business strategist Michael G. Walker reveals a revolutionary approach that combines big-picture thinking with laser-focused execution. Drawing from quantum physics, advanced systems theory, and over two decades of helping visionary leaders build extraordinary companies, Walker provides a groundbreaking framework for scaling ambitious visions without sacrificing their soul.This isn't just another book about building a business, it's a complete paradigm shift in how visionary leaders can approach growth and scale.DISCOVER:The Five Growth Codes that determine whether your business can scale sustainablyHow to build systems that amplify your vision instead of constraining itThe Purpose-Profit Flywheel™ that turns your mission into a competitive advantageThe Visionary Integration Matrix™ is a proven blueprint for aligning every aspect of your organizationWhether you're leading a startup or a Fortune 500 company, The Systems-Thinking Visionary provides tools, frameworks, and wisdom to transform your biggest dreams into a tangible reality. This is more than a roadmap, it's your guide to becoming an unstoppable force in business.The future belongs to leaders who can bridge the gap between extraordinary vision and exceptional execution. Your journey to mastery starts here. Read more

Rapid Business Growth and More Personal Freedom - All at Once!What if you could grow your business without the fear that it would take over your life?Imagine you don’t have to choose between your personal life and the success of your business.What if the best way to scale your company is to reduce its reliance on you?Jeff Hoffman, a founding team member and former CEO of Priceline.com, is a serial entrepreneur who has successfully scaled and sold multiple companies. Collectively, his businesses have generated sales in the billions of dollars.David Finkel is an ex-Olympic-level athlete turned business multimillionaire and is one of the nation's most respected business thinkers. Over the past 20 years, David and the Maui Mastermind Coaches and Advisors have personally scaled companies with an aggregate market value of $63 billion (yes, you see it right, that’s a “b!”).Together, they offer a concrete road map for rapidly growing your business while also gaining more personal freedom.Reading Scale you’ll learn how to:Escape the Self-Employment Trap and build a business, not a job.Overcome predictable obstacles in any pillar of your business—including sales, operations, and finance.Manage cash flow like a pro.Systematize your business to reduce costs and increase capacity.Generate growth and sustain that growth through sound systems, empowered teams, and intelligent internal controls.Retain talent.Ensure your company survives the “Hit by a Bus” test.Uncover your company’s top leverage points (and execution strategies to implement what you discover).Build better lead-generation systems.Fund your growth with the seven cash flow commandments.Scale gives you two worldclass entrepreneurs’ bottom-line best ideas to effectively grow your company.If you have ever felt stuck in your business, not knowing the best way forward, this book is your must-read guide.Pick up your copy today! Obtain a game plan to work less and get your business to produce more. Read more

“I am hard pressed to think of another book that can match the combination of practical insights and reading enjoyment.”—Steven LevittGame theory means rigorous strategic thinking. It’s the art of anticipating your opponent’s next moves, knowing full well that your rival is trying to do the same thing to you. Though parts of game theory involve simple common sense, much is counterintuitive, and it can only be mastered by developing a new way of seeing the world. Using a diverse array of rich case studies—from pop culture, TV, movies, sports, politics, and history—the authors show how nearly every business and personal interaction has a game-theory component to it. Mastering game theory will make you more successful in business and life, and this lively book is the key to that mastery. Read more

"a provocative new book" — The New York TimesAI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value.Now with a new preface that explores how the coronavirus crisis compelled organizations such as Massachusetts General Hospital, Verizon, and IKEA to transform themselves with remarkable speed, Marco Iansiti and Karim R. Lakhani show how reinventing the firm around data, analytics, and AI removes traditional constraints on scale, scope, and learning that have restricted business growth for hundreds of years. From Airbnb to Ant Financial, Microsoft to Amazon, research shows how AI-driven processes are vastly more scalable than traditional processes, allow massive scope increase, enabling companies to straddle industry boundaries, and create powerful opportunities for learning—to drive ever more accurate, complex, and sophisticated predictions.When traditional operating constraints are removed, strategy becomes a whole new game, one whose rules and likely outcomes this book will make clear. Iansiti and Lakhani:Present a framework for rethinking business and operating modelsExplain how "collisions" between AI-driven/digital and traditional/analog firms are reshaping competition, altering the structure of our economy, and forcing traditional companies to rearchitect their operating modelsExplain the opportunities and risks created by digital firmsDescribe the new challenges and responsibilities for the leaders of both digital and traditional firmsPacked with examples—including many from the most powerful and innovative global, AI-driven competitors—and based on research in hundreds of firms across many sectors, this is your essential guide for rethinking how your firm competes and operates in the era of AI. Read more