People are happiest and most productive if they can choose what they work on and who they work with. Self-selecting teams give people that choice. Build well-designed and efficient teams to get the most out of your organization, with step-by-step instructions on how to set up teams quickly and efficiently. You'll create a process that works for you, whether you need to form teams from scratch, improve the design of existing teams, or are on the verge of a big team re-shuffle. Discover how New Zealand's biggest e-commerce company completely restructured their business through Self-Selection. In the process, find out how to create high-performing groups by letting people self-organize into small, cross-functional teams. Step-by-step guides, easy-to-follow diagrams, practical examples, checklists, and tools will enable you to run a Self-Selection process within your organization.If you're a manager who wants to structure your organization into small teams, you'll discover why Self-Selection is the fastest and safest way to do so. You'll prepare for and organize a Self-Selection event and make sure your Self-Selection participants and fellow managers are on board and ready. If you're a team member, you'll discover what it feels like to be part of a Self-Selection process and what the consequences are for your daily work. You'll learn how to influence your colleagues and bosses to be open to the idea of Self-Selection. You'll provide your manager with a plan for how to facilitate a Self-Selection event, and with evidence that the system works.If you're feeling the pain and chaos of adding new people to your organization, or just want to ensure that your teams have the right people with the right skills, Self-Selection will help you create the effective teams you need. Read more

Hook Point: How to Stand Out in a 3-Second World, by out of the box thinker Brendan Kane, breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand—both online and off—so you can thrive in the new micro-attention world in which we live.A lot of people know who they are, what they do, and a few even know why they do it—but even when brands or individuals have clarity in these areas, they often struggle to grab a potential audience’s attention for long enough to get them to learn about their attributes. Others have amazing products or services that fail to achieve great success because they don't know how to talk about what they do effectively. This is because digital and social media have reshaped our world into one of micro-attention.There are over sixty billion messages shared on digital platforms each day, and the average person is exposed to between four thousand to ten thousand ads a day. This bombardment of stimuli has changed the way we communicate and market content both online and off. In fact, research shows that you have less than three seconds to capture a person’s attention. With such a short window of time, we need to hook audiences quickly, efficiently, and consistently if we want to successfully fuel brand awareness and growth.Luckily, Brendan Kane, an out of the box thinker and strategist who’s built platforms for celebrities like Taylor Swift and Rhianna, and worked with Fortune 500 companies like Paramount, Viacom, and MTV has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World he reveals the power of hook points—a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whether you’re promoting a brand, product, or service this book is the essential guide for making it in our three-second world. Read more

In a world where mediocrity is often celebrated and the status quo rarely challenged, From Average to Elite stands as a beacon for those daring to defy the ordinary. This transformative journey, meticulously crafted by visionary entrepreneur Albert Shakhnazarov, redefines what it means to be elite. Packed with over 300 nuggets of wisdom, this book offers practical advice and profound insights to help you transform yourself and your life. Dive in and embark on your journey From Average to Elite. Read more

Your Entire Marketing Strategy on One PageTo build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.In this groundbreaking new book you'll discover:How to get new customers, clients, or patients and how to make more profit from existing ones.Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses.How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan.How to annihilate competitors and make yourself the only logical choice.How to get amazing results on a small budget using the secrets of direct response marketing.How to charge high prices for your products and services and have customers actually thank you for it. Read more

THE INTERNATIONAL BESTSELLING SENSATION'The Lean Startup changes everything.' - Harvard Business Review----------Most new businesses fail. But most of those failures are preventable.The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.Essential reading for any ambitious entrepreneur, The Lean Startup will teach you to identify what your customers really want. You'll learn how to test your vision continuously, adapting and adjusting before it's too late.With over a million copies sold across the globe, now is your time to think Lean. Read more

THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLDMatthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them!What's the secret to sales success?If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. Matthew Dixon, Brent Adamson, and their colleagues at CEB have studied the performance of thousands of sales reps worldwide.Their conclusion? The best salespeople don't just build relationships with customers. They challenge them.Any sales rep, once equipped with the tools in this book, can drive higher levels of customer loyalty and, ultimately, greater growth. And this book will help them get there.______________'If you wish to become a better sales person, buy and read this book and when you have finished buy The Challenger Customer and read that!' Amazon Reader Review'I have been in enterprise software sales for 6 years and can relate to so many scenarios described in the book. I have already noticed significant results and improvements' Amazon Reader Review Read more

Bigger Results with Less MarketingYou keep being told to do more marketing — more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There’s a better way.The lean movement has transformed manufacturing and is now revolutionizing marketing. Small, medium, and large businesses are getting bigger and better results with less marketing.In this book, you’ll discover:Why many existing marketing techniques have stopped working and what to do instead.The exact tools and tactics you need to build a devastatingly effective marketing system.How to win with a simple, structured, and systemized approach rather than failing with random acts of marketing.How to pivot from bloated, ineffective, and wasteful marketing activities to ones that compel prospects to take action.How to create a strong product-market fit so that your target market intensely desires what you have to offer.How to do marketing you’ll be proud of that works without hype, scams, or pressure.How to build a strong brand that creates goodwill and attracts ideal customers.Lean Marketing is a follow-up to the international bestselling phenomenon, The 1-Page Marketing Plan.Stop trying to outshout the other guy. Stop blunt-force conventional marketing tactics that annoy, interrupt, and repel. Stop wasting time with theoretical claptrap that doesn’t work in the real world. Get immediate traction by implementing lean marketing. Read more

‘An excitable, high-octane account’ – IndependentIn October 2022, Elon Musk marched through Twitter’s front doors after buying the digital giant for $44 billion. His takeover came with the promise of fundamental change, but nothing could prepare the company for the chaos to come – brutal mass firings, an exodus of advertisers and ‘blue-tick’ celebrities and a vicious battle for control.With unique access to Twitter insiders and Musk’s confidants, this is the astonishing story from all sides. Why did Elon overhaul Twitter’s blue-tick system, and how did it lead to the near-collapse of the company’s revenue? Will Twitter – now X – survive? How has the constant negative press coverage affected Elon?With a wealth of hidden details, Breaking Twitter gives ringside seats to one of the most dramatic and compelling business stories of our time.‘Mezrich’s books are the sort of engrossing reads you pick up in the airport then find the blockbuster film on the plane’ – Evening Standard Read more

How to Launch an Online Platform in 21 Days That Attracts Your Ideal AudienceStand out from the crowd and make an impact sharing your story with Launch Your Platform. This practical 21-day guide from online entrepreneur Jonathan Milligan reveals his proven blueprint for building your personal brand and creating a thriving platform.In Launch Your Platform, you'll discover:The secrets to establishing your unique brand voice with the 12 brand voices map. How to craft an engaging brand storythat resonates with your ideal audience.Step-by-step instructions for creating blog posts, key website pages, and lead magnets to attract followersTips to optimize and automate your platform for long-term growth and engagementGuidance on networking and collaborating in your niche to expand your influenceWhether you dream of launching an online course, growing your blog, self-publishing a book, or jumpstarting a coaching business, Launch Your Platform offers a clear roadmap. The inspirational chapters break big goals into bite-sized daily actions.Follow this 21-day journey to transform your passion and purpose into a recognizable personal brand. With consistent focus and commitment, you have immense potential to make an impact and income doing what you love.The time has come to start your platform and change lives - let Launch Your Platform propel your powerful message out into the world! Read more

A single dramatic software failure can cost a company millions of dollars - but can be avoided with simple changes to design and architecture. This new edition of the best-selling industry standard shows you how to create systems that run longer, with fewer failures, and recover better when bad things happen. New coverage includes DevOps, microservices, and cloud-native architecture. Stability antipatterns have grown to include systemic problems in large-scale systems. This is a must-have pragmatic guide to engineering for production systems.If you're a software developer, and you don't want to get alerts every night for the rest of your life, help is here. With a combination of case studies about huge losses - lost revenue, lost reputation, lost time, lost opportunity - and practical, down-to-earth advice that was all gained through painful experience, this book helps you avoid the pitfalls that cost companies millions of dollars in downtime and reputation. Eighty percent of project life-cycle cost is in production, yet few books address this topic.This updated edition deals with the production of today's systems - larger, more complex, and heavily virtualized - and includes information on chaos engineering, the discipline of applying randomness and deliberate stress to reveal systematic problems. Build systems that survive the real world, avoid downtime, implement zero-downtime upgrades and continuous delivery, and make cloud-native applications resilient. Examine ways to architect, design, and build software - particularly distributed systems - that stands up to the typhoon winds of a flash mob, a Slashdotting, or a link on Reddit. Take a hard look at software that failed the test and find ways to make sure your software survives.To skip the pain and get the experience...get this book. Read more

This is the digital version of the printed book (Copyright © 2008). Adrenaline junkies, dead fish, project sluts, true believers, Lewis and Clark, template zombies . . . Most developers, testers, and managers on IT projects are pretty good at recognizing patterns of behavior and gut-level hunches, as in, “I sense that this project is headed for disaster.” But it has always been more difficult to transform these patterns and hunches into a usable form, something a team can debate, refine, and use. Until now. In Adrenaline Junkies and Template Zombies, the six principal consultants of The Atlantic Systems Guild present the patterns of behavior they most often observe at the dozens of IT firms they transform each year, around the world. The result is a quick-read guide to identifying nearly ninety typical scenarios, drawing on a combined one-hundred-and-fifty years of project management experience. Project by project, you’ll improve the accuracy of your hunches and your ability to act on them. The patterns are presented in an easy-reference format, with names designed to ease communication with your teammates. In just a few words, you can describe what’s happening on your project. Citing the patterns of behavior can help you quickly move those above and below you to the next step on your project. You’ll find classic patterns such as these:  News Improvement Management by Mood Ring Piling On Rattle Yer Dags Natural Authority Food++ Fridge Door and more than eighty more!  Not every pattern will be evident in your organization, and not every pattern is necessarily good or bad. However, you’ll find many patterns that will apply to your current and future assignments, even in the most ambiguous circumstances. When you assess your situation and follow your next hunch, you'll have the collective wisdom of six world-class consultants at your side.  Read more

Podcast with Impact contains the recipe to amplify your message. This rapidly-growing medium is not just about plugging in a microphone and talking. It is a way to reach and inspire one person at a time. Hosting a podcast is a powerful way to motivate, educate and connect with people who crave help, knowledge and a sense of community. For personal brands and purpose-driven, ambitious individuals, it is a valuable piece of the puzzle in terms of influence, impact and creating additional income streams for your business. Done well, a podcast can position you alongside world-class leaders in your field. Done poorly, it can quickly become a headache and fizzle out. This book gives you the know-how on everything you need to start and launch your podcast properly. Read more

“How to Cancel Subscriptions on my Amazon Account”. We have all likely used Amazon Subscriptions and Memberships, but canceling them can for many be quite a daunting task as the Amazon Home page is packed with information and tabs.In our publication we have put together instructions and screenshots for the quickest and most straightforward ways to cancel four of the most popular digital subscriptions and memberships enabling you to:Cancel Amazon PrimeCancel Kindle UnlimitedCancel Audible SubscriptionCancel Music UnlimitedHope you enjoy our "How to" book and the process of canceling subscriptions and memberships is demystified. Read more

Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels.DotCom Secrets is not just another "how-to" book on internet marketing. This book is not about getting more traffic to your website--yet the secrets you'll learn will help you to get exponentially more traffic than ever before.This book is not about increasing your conversions--yet these secrets will increase your conversions more than any headline tweak or split test you could ever hope to make.Low traffic or low conversion rates are symptoms of a much greater problem that's a little harder to see (that's the bad news), but a lot easier to fix (that's the good news).What most businesses really have is a "funnel" problem. Your funnel is the online process that you take your potential customers through to turn them into actual customers. Everyone has a funnel (even if they don't realize it), and yours is either bringing more customers to you, or repelling them.In this updated edition, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, reveals his greatest secrets to generating leads and selling products and services after running tens of thousands of his own split tests.Stop repelling potential customers. Implement these processes, funnels, frameworks, and scripts now so you can fix your funnel, turn it into the most profitable member of your team, and grow your company online. Read more

Revised and updated for 2025Search is changing faster than ever.This updated edition comprehensively covers Generative Engine Optimisation (GEO) and AI-powered search, showing you exactly how to rank in ChatGPT, Perplexity, Claude, and Google's AI Overviews.Join over 100,000 business owners and marketers who've used this no-nonsense guide to increase their rankings and sell more. No fluff, no jargon - just strategies that work.Whether you're new to search marketing or an experienced pro wondering why your competitors are suddenly outranking you in AI search results, this book will show you exactly what to do about it.From SEO fundamentals to advanced GEO strategies, the 2025 edition gives you everything you need to dominate both traditional and AI-powered search.By the end of this book, you'll...Master both traditional SEO and new Generative Engine Optimisation (GEO) techniquesKnow exactly how to rank in AI-powered search engines (we'll show you the complete playbook)Identify which keywords actually drive purchases in both traditional and AI searchLearn how to optimize your website for both Google and AI crawlersCreate content that resonates with humans while educating AI about your expertiseBuild genuine authority through strategic content marketing and digital PRHave a complete strategy that works today and adapts for tomorrowWhat Kind of Results Are Possible?We don't do hype, so here are the real numbers: One client grew from $2K to $3.4M in monthly revenue using these strategies. Another increased leads from 35 per week to 400 per day through our content marketing approach. The book includes detailed case studies showing exactly how they did it.What's New in the 2025 Edition?Brand new section on Generative Engine Optimisation (GEO)Complete guide to ranking in ChatGPT, Perplexity, Claude and other AI search enginesUpdated strategies for Google's AI Overviews (that actually work)Enhanced guidance on creating content that educates both humans and AINew case studies showing real results in both traditional and AI searchWith lifetime updates included, this is the only search marketing book you'll need as search evolves.Want to stop losing ground to competitors in search? Let's fix that.Note: Following this book's strategies may lead to sudden increases in website traffic and revenue. You might need to scale your operations - consider yourself warned! Read more

Now a Wall Street Journal and USA Today bestseller!There’s only one place in the world where you can find and connect with hundreds of millions of professionals every day, and that’s on LinkedIn. Are you taking advantage of it? Or are you who Gary Vaynerchuk is talking about when he says, “So many . . . are missing out on the insane opportunity on LinkedIn right now.”Tragically, too many of the almost 800 million people on LinkedIn are missing out because they use it the wrong way, but that spells opportunity for those who use it correctly. The good news is, with this book as your guide, you’ll be an expert LinkedIn user in no time.Whether you’re an employee who dreams of finding a new job, an executive who needs to hire star talent, or an entrepreneur who wants to grow a business, LinkedIn Mastery is the super-simple, straightforward, practical blueprint that will help you achieve your goals.This step-by-step guide to mastering LinkedIn will teach you how to:Optimize your LinkedIn profile so it’s something you’re proud to show off, rather than something you want to hideMake high-quality connections on LinkedIn with your ideal audience—the people you can serve and who can serve youCreate compelling content—quickly, easily, and affordably—that will bring your dream opportunities to youThis book contains 60 LinkedIn lessons, each short enough to understand and implement in 15 minutes or less. If you complete one each day, within 60 days you’ll fully master LinkedIn. If you’re looking to find a new job, your LinkedIn profile will attract the best employers and the best offers. If you’re recruiting, you’ll find and connect with top talent. And if you’re generating leads and growing your business, you’ll create content that brings your ideal customer to you.Are you ready for your first lesson? Read more

Capture Your Audience's Attention: A 60-Day Plan to Grow Your Audience, Leads, and SalesAre you struggling to grow your online presence as a writer, coach, or speaker? Do you want to attract more leads and boost your sales? Look no further! "Build Your Audience" is your ultimate guide to mastering the art of audience growth in just 60 days.In this fourth installment of the Your Message Matters Series, you'll discover proven strategies to build a loyal following and establish your brand online. Whether you're just starting or looking to scale, this book offers actionable insights tailored to your needs.What You'll Discover:The Power of an Email List: Understand why building an email list is crucial for your success and how to effectively grow and engage your subscribers.The Four Types of Online Traffic:Boost: Learn how to leverage social media to increase engagement and attract followers who are genuinely interested in your message.Build: Discover the secrets to creating evergreen content that attracts your ideal audience on autopilot through blogs, podcasts, YouTube channels, and more.Borrow: Uncover the potential of "hidden stages" by leveraging other platforms to expand your reach through guest blogging, podcast interviews, video interviews, and more.Buy: Master the art of paid advertising to drive instant traffic to your content and offers.Why This Book?Step-by-Step Guide: Follow a clear, 60-day plan to steadily grow your audience with practical, easy-to-implement steps.Proven Strategies: Benefit from tactics that have helped countless writers, coaches, and speakers achieve online success.Comprehensive Approach: Covering everything from social media engagement to paid advertising, this playbook leaves no stone unturned.Building an audience doesn't have to be overwhelming. With "Build Your Audience," you'll gain the knowledge and confidence to attract and retain followers who are eager to hear your message. Start your journey today and watch your influence grow!Grab your copy now and take the first step toward building an engaged and loyal audience! Read more

The Wall Street Journal bestseller!Comes with free online companion course Learn the secrets to getting dramatic results on YouTubeDerral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what readers can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage.Full of actionable advice and concrete strategies, this book teaches readers how to:Launch a channelCreate life-changing contentDrive rapid view and subscriber growthBuild a brand and increase engagementImprove searchabilityMonetize content and audienceReplete with case studies and information from successful YouTube creators, The YouTube Formula is perfect for any creator, entrepreneur, social media strategist, and brand manager who hopes to see real commercial results from their work on the platform. Read more

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:* How to build trust and permission with your target market.* The art of positioning--deciding not only who it's for, but who it's not for.* Why the best way to achieve your goals is to help others become who they want to be.* Why the old approaches to advertising and branding no longer work.* The surprising role of tension in any decision to buy (or not).* How marketing is at its core about the stories we tell ourselves about our social status.You can do work that matters for people who care. This book shows you the way.'A very accessible way into Godin's thinking . . . Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way ' The Financial TimesIf you enjoyed reading this, check out Seth Godin's Purple Cow, a true business classic. Read more

If you're eager to boost your income by starting an online store or if you're already rocking one, you're in the right place. This book is here for you! Seasoned marketer or part of a cool agency? Yup, it's for you too. Don't feel like reading cover to cover? No worries! In the ever-changing world of ecommerce, change is the only constant. So, take what you need, adapt, and keep moving forward.This book is your friendly guide to navigating the dynamic world of measuring your online store with Google Analytics 4! Read more