The landmark, prize-winning, international bestselling examination of how a gender gap in data perpetuates bias and disadvantages women.#1 International Bestseller * Winner of the Financial Times and McKinsey Business Book of the Year Award * Winner of the Royal Society Science Book Prize Data is fundamental to the modern world. From economic development to health care to education and public policy, we rely on numbers to allocate resources and make crucial decisions. But because so much data fails to take into account gender, because it treats men as the default and women as atypical, bias and discrimination are baked into our systems. And women pay tremendous costs for this insidious bias: in time, in money, and often with their lives. Celebrated feminist advocate Caroline Criado Perez investigates this shocking root cause of gender inequality in Invisible Women. Examining the home, the workplace, the public square, the doctor’s office, and more, Criado Perez unearths a dangerous pattern in data and its consequences on women’s lives. Product designers use a “one-size-fits-all” approach to everything from pianos to cell phones to voice recognition software, when in fact this approach is designed to fit men. Cities prioritize men’s needs when designing public transportation, roads, and even snow removal, neglecting to consider women’s safety or unique responsibilities and travel patterns. And in medical research, women have largely been excluded from studies and textbooks, leaving them chronically misunderstood, mistreated, and misdiagnosed. Built on hundreds of studies in the United States, in the United Kingdom, and around the world, and written with energy, wit, and sparkling intelligence, this is a groundbreaking, highly readable exposé that will change the way you look at the world. Read more

Textilepedia: The Ultimate Textile BibleTextilepedia is an extensive textile dictionary that covers all essential fabric knowledge, making it the ultimate reference for anyone involved in the fashion industry. Whether you're a seasoned designer or a beginner, this book simplifies the complex world of textiles with a perfect blend of text and imagery. It includes everything from fibers, yarns, woven, knits, non-wovens, laces, leathers and furs, finishing, and more. Textilepedia helps you navigate through different types of materials, understand finishing options, and make informed decisions about fabric selection.Textilepedia is designed to be the go-to resource for all aspects of fabric selection. It provides comprehensive information on fabrics, understanding varying textures from rough to soft, and evaluating breathability and drape. E.g. the book explains why fabrics have different widths, what makes a fiber or fabric elastic, which fabrics are best for printing, and the sustainability of natural fibers. Packed with essential information about textiles, Textilepedia benefits a wide range of roles within the fashion industry, from designers to product developers.Delivering comprehensive knowledge about textile applications right to your fingertips, Textilepedia covers everything from choosing fibers and the formation of yarns to the characteristics of common fabrics and the effects of textile finishing. Essentially, it’s an all-in-one textile information hub that can be carried wherever you go.Understanding textiles can be challenging, even for experienced designers who work with fabrics daily. That’s why Textilepedia is presented in a highly visual and easy-to-understand format. The book is filled with clear and attractive images, illustrations, diagrams, and icons that make the information easy to read, understand, and remember.Practicality is a core focus of Textilepedia, with information presented in a straightforward and digestible manner. Lengthy theories are replaced with concise, essential information that can be quickly applied in real-world scenarios, enhancing efficiency and effectiveness as a designer.Fashion design is a harmonious blend of imagination, fabrication, and execution. A strong understanding of textiles is crucial for ensuring the functional base of any design. The deeper the knowledge of textiles, the more creativity can be pushed to its boundaries. Textilepedia provides that foundational knowledge, giving a head start in understanding textiles and an edge in a fashion career. Read more

From the New York Times bestselling authors of Sprint, a guide for starting big projects the smart way—based on firsthand experience with more than three hundred new products and businesses.Every big project—whether it’s creating new technology, developing a fresh line of sneakers, or opening a neighborhood café—requires a major investment to get off the ground. Unfortunately, most big projects flop with customers. Too many teams waste time, money, and opportunity because they follow the wrong strategy and lose sight of what really matters: Do people want what you’re making? Does your solution click with customers? Jake Knapp and John Zeratsky—two brilliant product designers who spent years at Google Ventures and elsewhere before founding a venture capital firm together—have helped hundreds of teams bring new products and services into the world. As designers and investors, they have a front-row seat to some of the world’s most successful startups. Click introduces the Foundation Sprint—a proven system for starting projects the right way, to make better decisions and move quickly toward a solution. Inside are ten important lessons, a step-by-step playbook for the Foundation Sprint, and memorable stories from Nike, Google, Slack, and the frontiers of artificial intelligence research. Building on their bestselling book, Sprint, Knapp and Zeratsky introduce new recipes that teams can use to quickly and confidently start projects. For anyone who has ever had a good idea but didn’t know how to start, this book is for you. Read more

Revised and Updated, Featuring a New Case StudyHow do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.Eyal provides readers with:• Practical insights to create user habits that stick. • Actionable steps for building products people love.• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products. Read more

The missing manual on how to apply Lean Startup to build products that customers loveThe Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing.If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to:Determine your target customersIdentify underserved customer needsCreate a winning product strategyDecide on your Minimum Viable Product (MVP)Design your MVP prototypeTest your MVP with customersIterate rapidly to achieve product-market fitThis book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia.Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource. Read more

‘Chances are if you've shaved with an electric razor, blow-dried your hair, or sparked up a cigarette in the past 60 years, you owe a debt of gratitude to Dieter Rams.’ – New York TimesMade in close collaboration with Rams himself, this catalogue raisonné is the ultimate reference on one of the most influential product designers of all timeDieter Rams is one of the most influential product designers of the twentieth century, who, for more than sixty years, has been defining the look, feel, and function of some of the world's best-loved consumer items. Using his 'ten principles for good design' as a philosophy and practice for improving the industry in a more holistic, responsible way, Rams has a stellar reputation with global resonance.This extraordinary book forms a catalogue raisonné of every product that Rams has designed in his lifetime – a true celebration of his seminal contribution to the field of industrial and product design. Including 300 color illustrations, the book is organized chronologically, each product is accompanied by a detailed description and specification breakdown, making this the ultimate reference guide for Rams fans and an ideal complement to Phaidon's global bestseller – Dieter Rams: As Little Design as Possible. Read more

One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. Fact is, anyone can conduct product research. With this quick reference guide, you’ll learn a common language and set of tools to help you carry out research in an informed and productive manner. This book contains four sections, including a brief introduction to UX research, planning and preparation, facilitating research, and analysis and reporting. Each chapter includes a short exercise so you can quickly apply what you’ve learned. Learn what it takes to ask good research questions Know when to use quantitative and qualitative research methods Explore the logistics and details of coordinating a research session Use softer skills to make research seem natural to participants Learn tools and approaches to uncover meaning in your raw data Communicate your findings with a framework and structure Read more

As a Quick Guide to Business Analysis, the book explains international techniques and tools such as: - User stories - Use cases - MVP (minimum viable product) - Requirements documents - User interface prototypes - Lean UX (user experience) design - Vision and scope documents - Business cases - Feasibility analysis - Personas and user profiles - Product backlogs - Usability tests - Value proposition that can be used in developing and releasing: - Software, - Business solutions, - Technological products, - Mobile applications, - E-businesses and, - Business processeswithin tight project deadlines by applying "lean" principles. A real life case study with sample project documents and diagrams is used to more practically explain these international tools, techniques, and lean principles to a broad range of practitioners, including: - Business analysts, systems analysts, developers and project managers - Entrepreneurs, product owners and product managers - Consultants, UX designers and marketing specialists - C-suite executives, investors and managers of companies of all sizes. Read more

Information architecture (IA) is far more challenging—and necessary—than ever. With the glut of information available today, anything your organization wants to share should be easy to find, navigate, and understand. But the experience you provide has to be familiar and coherent across multiple interaction channels, from the Web to smartphones, smartwatches, and beyond.To guide you through this broad ecosystem, this popular guide—now in its fourth edition—provides essential concepts, methods, and techniques for digital design that have withstood the test of time. UX designers, product managers, developers, and anyone involved in digital design will learn how to create semantic structures that will help people engage with your message.This book includes:An overview of IA and the problems it solves for creating effective digital products and servicesA deep dive into IA components, including organization, labeling, navigation, search, and metadataProcesses and methods that take you from research to strategy, design, and IA implementation Read more

Explore the latest Figma features with this newly updated 2nd edition, including Variables and Conditional Prototyping. Learn cutting-edge design principles and create captivating interfaces with this full-color guide.Key FeaturesExplore Figma's latest features, including Variables and Conditional Prototyping, to create dynamic and responsive interfacesIntegrate AI capabilities and optimize your workflow with the latest Figma pluginsCreate engaging, interactive prototypes that captivate your users and stakeholdersPurchase of the print or Kindle book includes a free PDF eBookBook DescriptionAre you a UI/UX designer eager to learn the art of creating compelling interfaces using Figma? Look no further! The highly anticipated new edition is here to transform your creative journey.Explore Figma's latest features and delve into the power of variables and conditional Prototyping. Get ready to transform your static designs into dynamic, interactive prototypes, offering users and stakeholders an immersive experience. Stay at the forefront of design innovation with insights into integrating AI capabilities and optimizing your workflow with the latest Figma plugins. With user-centric design at its core, this book guides you through mastering design thinking, enabling you to tackle complex design challenges with ease. One unique aspect of this edition is its focus on effective communication. Learn how to convey your design vision clearly to both technical and non-technical audiences. In the rapidly changing world of UI/UX design, iteration is key. This book will teach you how to gather user feedback and iterate on your designs by creating interactive prototypes.Whether you're new to Figma or a seasoned pro, this comprehensive guide equips you with the skills to create captivating interfaces, fosters creativity and problem-solving, and makes you an indispensable, forward-thinking designer.What you will learnCreate high-quality designs that cater to your users' needs, providing an outstanding experienceMastering mobile-first design and responsive design conceptsIntegrate AI capabilities into your design workflow to boost productivity and explore design innovationCraft immersive prototypes with conditional prototyping and variablesCommunicate effectively to technical and non-technical audiencesDevelop creative solutions for complex design challengesGather and apply user feedback through interactive prototypesWho this book is forThis book is for aspiring UX/UI designers who want to get started with Figma as well as established designers who want to migrate to Figma from other design tools. This guide will provide you a walkthrough of the entire process of creating a full-fledged prototype for a responsive interface using all the tools and features that Figma has to offer. As a result, this book is suitable for both UX and UI designers, product and graphic designers, as well as anyone who wants to explore the complete design process from scratch.Table of ContentsExploring Figma and Transitioning from Other ToolsStructuring Moodboards, Personas, and User Flows within FigJamGetting to Know Your Design EnvironmentWireframing a Mobile-First Experience Using Vector ShapesDesigning Consistently Using Grids, Colors, and TypographyCreating a Responsive Mobile Interface Using Auto LayoutBuilding Components and Variants in a Collaborative WorkspaceUser Interface Design on Tablet, Desktop, and the WebPrototyping with Transitions, Smart Animate, and Interactive Components(N.B. Please use the Look Inside option to see further chapters) Read more

The goal of book marketing is to stop needing to do itLearn how to:Scope your book into the world's best solution for a certain type of readerTest, improve, & iterate your ToC without needing to rewrite anythingDesign a engaging reader experience that makes your book a delight to readDiscover the hidden analytics of boredom & confusion to identify book-killing problems & make the most of beta readersTreat marketing as a temporary activity instead of an ongoing obligation by designing a strong recommendation loopEvaluate which of the four seed marketing options are best-suited for your goals, constraints, & skillsWrite a book that endures & grows for years instead of fading into swift obscurityBoost long-term growth by optimizing your pricing, platforms, & purchase funnelMost books don't workWriting a nonfiction book is a wonderful project, allowing you to preserve & share the most important things you’ve ever learned. Plus, a successful book will improve your reputation, your career, your earnings, & the lives of your readers.Up until fairly recently, it was possible to receive at least some of these benefits by writing any book, regardless of its quality. But today, a million new titles are published per year and it’s no longer enough to simply join the pile. Instead, you must create something that is able to stand out & succeed. And the most reliable path toward that goal — especially for an unproven author who lacks a pre-existing audience — is to write a book so startlingly useful that readers can’t stop talking about it.This guide proposes a different way of planning, writing, & refining nonfiction, drawn from the hard-won lessons of product designers & entrepreneurs. Applied properly, it leads to books that can grow organically via reader recommendations for many years, without relying on either heavy marketing or a large author platform.The preconceptions about "writing a book" are so deeply entrenched that most authors don't even ask themselves whether a better way exists. Which is crazy, because the normal approach doesn't work! For example:The average NYT nonfiction bestseller loses 95% of its peak sales within a year70% of traditionally published titles fail to pay out a single dollar in royaltiesVanishingly few nonfiction books sell even 500 copiesThese are not good results, but it doesn’t have to be this way.By following a more modern approach, my first two books (2013 & 2019) now do more than $150k/year in royalties (and growing). You can do it too. It's not easy, but it is reliable & repeatable. And in the normally hit-driven, feast-or-famine world of writing, there's something to be said for reliability.What this book is not:This isn't a get-rich-quick scheme. If you want to write a mediocre book the easy way, then you probably want to look elsewhere. But if you want to write a successful book the right way, then this guide will help.This isn't about prose or creativity. I'm assuming that you know how to write a coherent sentence and are able to do the work. Instead, this guide is about understanding how to design, test, and refine nonfiction that succeeds as a long-lasting, high-impact, and recommendable product.This isn't a self-publishing guide. The approach in this book applies equally well to both self-published & traditionally published authors. I won’t walk you through every tool & technicality of formatting, printing, and shipping a book. Those tasks are fiddly & tedious, but they're also low-risk and easy to research online. Instead, our focus is on creating the most useful, and most recommendable book possible. Read more

Learn to uncover what your managers, clients, customers and other stakeholders need before doing what they askPeople don't know what they need. The wants we communicate to others are shaped by our subconscious and the familiar, and limited by what we think is possible. But they don't always reflect our actual needs.In Stakeholder Whispering: Uncover What People Need Before Doing What They Ask, author Bill Shander demonstrates how to get from your stakeholders' "order"―what they're asking for―to what they really need. You'll learn how to uncover the needs and desires of your clients, colleagues, bosses, customers, and other stakeholders based on what they ask for and how they ask for it, and how to deliver products and services that meet those needs.Inside the book:Help your stakeholders accomplish their goals and make the best decisions possible by helping them see what they really needShift from executing on tactics driven by others' commands, to strategic action driven by underlying needsTransform your organization from one filled with "order-takers" into one where people work collaboratively to meet goal-oriented requirementsPerfect for managers, executives, and other business leaders, Stakeholder Whispering will also earn a place on the bookshelves of entrepreneurs, founders, designers, product and project managers, UX experts, data and business analysts, and anyone else hoping to better meet the expectations of their coworkers, managers, clients, and customers. Read more

A must have for product design students!Are designers still making drawings by hand? Isn't it more advanced to use a computer in this computer era? Some may think sketching is a disappearing skill, but if you ever enter a design studio, you will find out differently. Studios still make sketches and drawings by hand and in most cases, quite a lot of them. They are an integral part of the decision-making process, used in the early stages of design, in brainstorming sessions, in the phase of research and concept exploration, and in presentation. Drawing has proved to be, next to verbal explanation, a powerful tool for communicating not only with fellow designers, engineers or model makers but also with clients, contractors and public offices. This book can be regarded as a standard book on design sketching, useful for students in product design. Read more

"No one asked you to show up." Every experienced product manager has heard some version of those words at some point in their career. Think about a company. Engineers build the product. Designers make sure it has a great user experience and looks good. Marketing makes sure customers know about the product. Sales get potential customers to open their wallets to buy the product. What more does a company need? What does a product manager do? Based upon Product School’s curriculum, which has helped thousands of students become great product managers, The Product Book answers that question. Filled with practical advice, best practices, and expert tips, this book is here to help you succeed! Product School offers product management classes taught by real-world product managers, working at renowned tech companies like Google, Facebook, Snapchat, Airbnb, LinkedIn, PayPal, Netflix and more. The classes are designed to fit into your work schedule, and the campuses are conveniently located in Silicon Valley, San Francisco, Los Angeles and New York. Read more

An essential read with practical strategies to harness artificial intelligence to plan and brainstorm user experience activities. By mastering these prompts within the design thinking process, you'll unlock new ways to streamline workflows and generate innovative solutions.The book includes: Guidance on how to think about Generative AI, prompt scaffolding for the user experience and product management process, and links to Custom GPTs you can use to accelerate brainstorming and ideation.Testimonials"This book is a concise and practical guide to GPT prompts you can apply to your work today. Patrick’s no-nonsense writing and decades of experience are distilled into an easy-to-implement digital AI manifesto that will elevate your UX workflow. Keep it handy, or share it with your team — it's a must-read."Kelly Goto, CEO of Goto Research"Patrick delivers advice you can put to use right away. I've been applying his insights to refine my work with GPT, and I appreciate that he's sharing his experience. Patrick isn't a newcomer to AI or UX — he's been at the forefront of leading UX teams for years; this book is a testament to his hands-on expertise."Julie Booth, Director of User Research at Service Titan"This book offers practical insights for UX professionals eager to leverage AI to elevate user research and design. This guide presents time-saving techniques you can apply to seamlessly integrate AI into your UX practice. And yes, I used ChatGPT to fine-tune this blurb—thanks to Patrick, I knew exactly how to get the best results."Paul Sherman, Staff User Researcher at VendrExample Prompt TemplatesAnalogous InspirationAspirational Press ReleasesCompetitive AnalysisEmail ContentInterface ContentProblem Statements / How Might We'sProduct Terms and DefinitionsRealistic DataSite MapsUsability Testing PlansUsability Testing QuestionsUser JourneysUser PersonasUser Research PlansUser Research QuestionsUser Stories / Jobs To Be DoneWireframing Patterns Read more

If you have designs for wonderful machines in mind, but aren’t sure how to turn your ideas into real, engineered products that can be manufactured, marketed, and used, this book is for you. Engineering professor and veteran maker Tom Ask helps you integrate mechanical engineering concepts into your creative design process by presenting them in a rigorous but largely nonmathematical format. Through mind stories and images, this book provides you with a firm grounding in material mechanics, thermodynamics, fluid dynamics, and heat transfer. Students, product and mechanical designers, and inventive makers will also explore nontechnical topics such as aesthetics, ethnography, and branding that influence product appeal and user preference. Learn the importance of designing functional products that also appeal to users in subtle ways Explore the role of aesthetics, ethnography, brand management, and material culture in product design Dive into traditional mechanical engineering disciplines related to the behavior of solids, liquids, and gases Understand the human factors of design, such as ergonomics, kinesiology, anthropometry, and biomimicry Get an overview of available mechanical systems and components for creating your product Read more

What They Taught You Was the Framework. What You Actually Need Is the Fire.Most books on Design Thinking teach you how to run a workshop. This one shows you how to survive the room. The real room. The one with politics, pressure, deadlines, egos, and a product that’s already halfway to launch.Innovation Unrated is not a guide. It’s a field manual for product leaders, UX designers, strategists, consultants, and innovation teams who already know the process—and are ready to lead when the room goes quiet. It’s for people who have Post-its on the wall but still no clarity. For thinkers who’ve memorized the method but keep hitting walls no diagram can fix.Inside, you’ll find no fluff. No trendy jargon. No sanitized case studies. Just real stories, hard lessons, sharp strategy, and the kind of presence that earns trust when everything else is breaking down. This is Design Thinking stripped to its bones—told from inside the pitch, the conflict, the boardroom, the silence.You’ll learn how to:Navigate product chaos without hiding behind a frameworkAsk sharper questions when everyone else is faking certaintyLead in organizations that are addicted to velocity but starved of clarityUse prototyping, discovery, and testing like they were meant to be used—not as theater, but as leverageShift from “being the designer in the room” to being the one who changes the room entirelyThis is not a beginner’s book. It’s not for people who just learned what an empathy map is. It’s not for people looking for a feel-good case study about a tech startup that magically found product-market fit after a design sprint. This book is for people doing the work inside real constraints. Government contracts. Corporate inertia. Stakeholders who don’t show up until the demo. Teams who don’t talk to each other. And deadlines that don’t care how beautiful your canvas is.Innovation Unrated moves fast, goes deep, and says the quiet part out loud. It’s the antidote to innovation theater. The blueprint for leading when no one else knows what to do next. The callout to every practitioner who’s ever been told to “just follow the process” while knowing the process was never enough.Whether you’re in UX, product management, design strategy, service design, or digital transformation, this book gives you the mindset, language, and clarity to carry the work forward—even when everything around you is trying to pull it apart.If you’ve ever walked into a room full of “alignment meetings” and buzzwords, scanned the board, and quietly thought, No one here knows what we’re solving—this is your book.If you’re tired of watching mediocre ideas win because they were louder, flashier, or safer—this is your book.And if you’re done waiting for permission to lead—this book is the shove you already knew you needed.You don’t need another method.You need better instincts.You need clarity under pressure.You need to think like this—or don’t bother. Read more

Proven techniques, best practices, and tips for writing effective user stories, leveraging user story mapping, and expert interviews to deliver high value to usersPurchase of the print or Kindle book includes a free PDF eBookKey FeaturesLearn how to write and implement effective user stories to improve product developmentDiscover techniques to gather requirements, prioritize, and refine user storiesHandle stakeholder expectations, communicate user stories, and incorporate user feedbackBook DescriptionThe Art of Crafting User Stories is a must-read for product managers, UX professionals, and product developers dedicated to creating meaningful digital experiences. This book provides a comprehensive, step-by-step approach to empower you to master the techniques for creating user stories that drive effective product development.This book takes you on a journey from identifying and capturing user needs, goals, and perspectives through user stories, to crafting impactful stories for design choices and organizing tasks efficiently. You’ll learn how to define the problem area, recognize user personas, and develop user scenarios with the aid of real-world examples, practical tips, and exercises designed to help you develop your skills in crafting user-centered experiences. Moreover, you’ll gain a thorough understanding of user stories, their role in Agile development, and how to use them to plan and manage products effectively.By the end of this book, you’ll be able to improve the quality and efficiency of your own products by applying the hands-on practical skills to create compelling digital experiences that resonate with users and stay relevant in the market.What you will learnLeverage user personas in product development for prioritizing features and guiding design decisionsCommunicate with stakeholders to gather accurate information for writing user storiesAvoid common mistakes by implementing best practices for user story developmentEstimate the time and resources required for each user story and incorporate estimates into the product planApply product frameworks and techniques for user story prioritization and requirement elicitationBenefit from the experiences, insights, and practices of experts in the field of user story mappingWho this book is forIf you're interested in learning about user stories, as a product management method in Agile development, this book is for you. It's suitable for anyone involved in software development, including product managers, product owners, Agile coaches, designers, product analysts, and developers. Although prior experience with Agile development is not expected, a basic understanding of software development will be beneficial.Table of ContentsIntroduction to User StoriesUnderstanding the User PerspectiveWriting Effective User StoriesPrioritizing and Estimating User StoriesWorking with StakeholdersUser Story Refinement and Continuous ImprovementUser Stories in PracticeExpert InterviewsConclusion Read more

'Better Things is an indispensable source for any CMF designer. Its clear structure, insightful guidance around material choices, and beautiful visual design make it an essential resource for incorporating sustainable materials into stunning design solutions. Highly recommended!' - Sylvia Feichtinger, Design Director, Material Innovation, Lego'Better Things is a brilliant, timely resource for designers and a design sector facing a period of vital transition from 20th to 21st century design practice.' - Hugo Jamson, Business Innovation, Design CouncilHow often have you seen a label on a product proclaiming it to be made from 'recycled material', 'bioplastic' or similar, without it giving any details of the concrete environmental benefits? What do these terms really mean? A drive for greater transparency and demonstrable environmental benefits is happening in product design, through emerging legislation and standards, and consumer demand for more sustainable products and unambiguous marketing. In Better Things: Materials for Sustainable Product Design, Daniel Liden seeks to tackle the lazy 'greenwashing' terminology we see every day, providing a guide for product designers, manufacturers and consumers wishing to make better and more informed decisions about materials. The book comprises six chapters devoted to material categories - plastics, textiles, metals, ceramics and glass, wood and paper - and a seventh chapter covering emerging sustainable technologies. Each chapter includes interviews with industry experts, as well as photos, diagrams, environmental impact data, general material properties and more. Read more

Voice user interfaces (VUIs) are becoming all the rage today. But how do you build one that people can actually converse with? Whether you’re designing a mobile app, a toy, or a device such as a home assistant, this practical book guides you through basic VUI design principles, helps you choose the right speech recognition engine, and shows you how to measure your VUI’s performance and improve upon it.Author Cathy Pearl also takes product managers, UX designers, and VUI designers into advanced design topics that will help make your VUI not just functional, but great.Understand key VUI design concepts, including command-and-control and conversational systemsDecide if you should use an avatar or other visual representation with your VUIExplore speech recognition technology and its impact on your designTake your VUI above and beyond the basic exchange of informationLearn practical ways to test your VUI application with usersMonitor your app and learn how to quickly improve performanceGet real-world examples of VUIs for home assistants, smartwatches, and car systems Read more

Materials Selection in Mechanical Design, Sixth Edition, winner of a 2018 Textbook Excellence Award (Texty), describes the procedures for material selection in mechanical design to ensure that the most suitable materials for a given application are identified from the full range of materials and section shapes available. Recognized as the world’s leading materials selection textbook, users will find a unique and innovative resource for students, engineers, and product/industrial designers. Selected revisions to this new edition ensure the book will continue to meet the needs of all those whose studies or careers involve selecting the best material for the project at hand.Includes new or expanded coverage of materials selection in areas such as additive manufacturing, biomedical manufacturing, digital manufacturing and cyber-manufacturingIncludes an update to the hybrid chapter, which has been enhanced with expanded hybrid case Presents improved pedagogy, including new worked examples throughout the text, case studies, homework problems, and mini-projects to aid in student learningMaintains its hallmark features of full-color presentation with numerous Ashby materials, selection charts, high-quality illustrations, and a focus on sustainable design Read more

This work is intended for product designers and consultants in the RF and wireless communications industry. It is also suitable for use as a university-level text and as a reference for professional trainers. The guide contains measurement methods, system calculations, statistical procedures and actual circuit and measurement examples which can be put into practice. It comes with a diskette containing a database of drawings, schematics, text and the convenience of live equations. (The diskette operates on Macintosh Ststem 7 or later, Windows 3.1 or later and Microsoft Excel 4.0 or later). Read more

uxGPT: Mastering AI Assistants for User Experience Designers and Product Management ProfessionalsAn essential read with practical strategies to harness artificial intelligence to plan and brainstorm user experience activities. By mastering these prompts within the design thinking process, you'll unlock new ways to streamline workflows and generate innovative solutions.Book ContentsGuidance on how to think about Generative AIPrompt scaffolding for much of the user experience and design processLinks to Custom GPTs you can use to accelerate brainstorming and ideationPrompt TemplatesAnalogous InspirationAspirational Press ReleasesCompetitive AnalysisEmail ContentInterface ContentProblem Statements / How Might We'sProduct Terms and DefinitionsRealistic DataSite MapsUsability Testing PlansUsability Testing QuestionsUser JourneysUser PersonasUser Research PlansUser Research QuestionsUser Stories / Jobs To Be DoneWireframing PatternsTestimonials"This book is a concise and practical guide to GPT prompts you can apply to your work today. Patrick’s no-nonsense writing and decades of experience are distilled into an easy-to-implement digital AI manifesto that will elevate your UX workflow. Keep it handy, or share it with your team — it's a must-read."Kelly Goto, CEO of Goto Research"Patrick delivers advice you can put to use right away. I've been applying his insights to refine my work with GPT, and I appreciate that he's sharing his experience. Patrick isn't a newcomer to AI or UX — he's been at the forefront of leading UX teams for years; this book is a testament to his hands-on expertise."Julie Booth, Director of User Research at Service Titan"Patrick delivers advice you can put to use right away. I've been applying his insights to refine my work with GPT, and I appreciate that he's sharing his experience. Patrick isn't a newcomer to AI or UX — he's been at the forefront of leading UX teams for years; this book is a testament to his hands-on expertise."Julie Booth, Director of User Research at Service Titan"This book offers practical insights for UX professionals eager to leverage AI to elevate user research and design. This guide presents time-saving techniques you can apply to seamlessly integrate AI into your UX practice. And yes, I used ChatGPT to fine-tune this blurb—thanks to Patrick, I knew exactly how to get the best results."Paul Sherman, Staff User Researcher at Vendr Read more

Written in easy-to-read and -use format, this book provides a strong training resource and reference for product designers using plastics in their products – helping them identify, quantify, and confirm whether problems are related to product design or process.•    Updates coverage of data analysis techniques and examples and expands coverage of failure analysis, key because of increased litigation related to product liability•    Overviews plastic testing methods and the framework to investigate causes of plastic part failure•    Provides a strong training resource and reference for product designers using plastics in their products•    Features a video tour of a plastics testing labroatory on a companion website and has a separate manual of problems and solutions that are appropriate for college professors using the book as a class textbook Read more

The Ultimate GD&T Pocket Guide is the perfect on-the-job pocket reference for your geometric dimensioning and tolerancing needs. The new ASME Y14.5-2009 version has all the topics from the 1994 pocket guide, plus 50% more content.It has several new organizational features, like index tabs, a topical index, and a glossary. We've also added references to clauses within the standard and cross-references to other pages within the pocket guide that contain application examples or other related information.The Ultimate GD&T Pocket Guide is a handy reference tool in one convenient pocket-sized package. Carry it with you on the job and have a resource to all your GD&T questions at your fingertips.This product is a valuable tool for: designers; product, manufacturing, and quality engineers; CMM operators; checkers; quality personnel; engineers; students; and anyone else who uses GD&T on the job. Read more

The systems-level knowledge and design skills needed to create good snap-fit interfaces existed in the minds of self-taught snap-fit experts but was not captured in the literature. New designers of plastic parts wishing to use snap-fit had nowhere to turn unless they were fortunate enough to have access to an experienced snap-fit designer. This book organizes and presents all design aspects of snap-fits with an emphasis on the systems level thinking required to create world-class attachments. Beginning, as well as experienced, product designers will find the information they need to develop snap-fits more efficiently and avoid many common snap-fit problems. The third edition has been thoroughly revised to include new case histories and applications. The text has been extensively rewritten for clarity and user-friendliness and there are many new figures with expert explanations. Read more

Consistently Design PDNs That Deliver Reliable Performance at the Right Cost Too often, PDN designs work inconsistently, and techniques that work in some scenarios seem to fail inexplicably in others. This book explains why and presents realistic processes for getting PDN designs right in any new product. Drawing on 60+ years of signal and power integrity experience, Larry Smith and Eric Bogatin show how to manage noise and electrical performance, and complement intuition with analysis to balance cost, performance, risk, and schedule. Throughout, they distill the essence of complex real-world problems, quantify core principles via approximation, and apply them to specific examples. For easy usage, dozens of key concepts and observations are highlighted as tips and listed in quick, chapter-ending summaries. Coverage includes • A practical, start-to-finish approach to consistently meeting PDN performance goals • Understanding how signals interact with interconnects • Identifying root causes of common problems, so you can avoid them • Leveraging analysis tools to efficiently explore design space and optimize tradeoffs • Analyzing impedance-related properties of series and parallel RLC circuits • Measuring low impedance for components and entire PDN ecologies • Predicting loop inductance from physical design features • Reducing peak impedances from combinations of capacitors • Understanding power and ground plane properties in the PDN interconnect • Taming signal integrity problems when signals change return planes • Reducing peak impedance created by on-die capacitance and package lead inductance • Controlling transient current waveform interactions with PDN features • Simple spreadsheet-based analysis techniques for quickly creating first-pass designs This guide will be indispensable for all engineers involved in PDN design, including product, board, and chip designers; system, hardware, component, and package engineers; power supply designers, SI and EMI engineers, sales engineers, and their managers. Read more

The ultimate guide to mastering product metrics, getting better data insights and making more impactful product decisions. Recognised as one of the top 22 books for Product Managers by analytics leader Amplitude."Only 10% of product teams are able to validate their most important product decisions with data." — The State of Product AnalyticsThe Insights Driven Product Manager shares real life examples, pragmatic advice and reusable templates on:Which product metrics to trackHow to make your metrics more actionableHow to run A/B experimentsHow to link product metrics to business impactWhen to use qualitative vs quantitative dataHow to share insights with your stakeholdersHow to create a truly insights driven culture+ templates and worksheets you can apply to your product straight away!What other people say"Any successful organization understands the need for relevant data in the modern marketplace. This book helps to zero in on what data you should be considering when making critical decisions for your product plan, including what metrics to consider and when to use qualitative or quantitative data. Written for product managers and leaders at tech companies, it’s full of advice on how to become more insights-driven, create product roadmaps and other essential facets of the PM role."— Amplitude"Whether you’re a seasoned PM or just starting out, this book is a must-read! My biggest takeaway? I’ll be rallying my team to realign with a powerful tool from the book: the Metrics One Pager. It’s a brilliant workshop idea that helps define actionable insights and drives insight-based decision-making across the board." — Tom Ryan, Co-Founder & Head of Product Engineering"I wish I had found something like this sooner. It is very well written with great advice. A lot of the time new product managers, or even experienced ones struggle with a structured approach to metrics. Reading this book was pure delight, enlightenment, and a refresher to identify and focus on the most important metrics, use them to learn, and let them be the guide for the actions." — Atif Iqbal, Product Manager FinTech"A valuable guide for both new and experienced Product Managers to help them focus on metrics that truly matter!" — Quinnie Chen, PM & Co-founder @Mindcellar"Really well written! A book that is succinct and insightful!" — Kinanti Desyanandini, Product DesignerWho this book is forProduct Managers of technology products who want to become more insights drivenBusiness leaders who want to use better data insights to inform product roadmapsProduct ops, designers, engineers or marketers who want to learn about product metrics and toolsAbout the authorCorinna Stukan is a product leader, startup advisor, writer and speaker with 15 years of global experience in B2B and B2C products. She leverages her pragmatic German approach to help organizations connect data insights with strategy - by tracking less, but better. Read more

AIX is the primer to design Artificial Intelligence (AI) for Product Managers and Business owners. This book offers a unique glimpse into the gap between the technical algorithms and the high level business considerations to teach you to design and build products, and extend markets, using data and AI. You will learn: Foundation of AI Algorithms and Data that powers the AI; How to apply enterprise data with your business acumen to train AI models to solve customer problems; How to design product and customer experiences with Voice, Computer Vision, Machine Learning (MLUX) and Augmented Reality (AR); How to humanize and genderize AI for consumers to work with ML; How to harness the data sources in your company to train AI models to create business models that work for your industry; Learn AI ethics to create products that respect privacy and earn users’ trust; Learn about AI job roles AI Product Manager, AI Designers and AI Business Owners and how to pivot your career to AI today. Technology Futurist Sudha Jamthe brings her insights and in-depth analysis of 3 industry areas that are changing our futures: 1. Digital Mobility, 2. Digital Health, 3. Sustainability AI across industries. This book brings case studies from industry practitioners with clear in-depth lessons to make AI work in your company. Welcome to AIX!!! Read more