Authored by 3 Product Managers at Facebook, Google, and Microsoft, Product Management’s Sacred Seven is a comprehensive resource that will teach you the must-know knowledge and applied skills necessary to become a world-class PM that can get hired anywhere.COUNTERFEIT PHYSICAL BOOK WARNING: There are several sellers selling counterfeit new and used copies of our book. The counterfeit copies are missing 83 pages of new content updates made in 2023 and have horrible print quality. To ensure you get a legitimate version of our book with the latest updates, please only buy NEW copies that say "Ships From & Sold By Amazon."In writing this book, we interviewed 67 product leads and hiring managers from 52 top companies around the world. They ranged from all the usual FAANG suspects to darling unicorns such as Coinbase, TikTok, and Grab. We asked everyone two simple questions:What knowledge separates interview candidates you hire from those you don't?What hard skills help PMs advance their careers the fastest?Given that we talked to product leaders across the world who worked in various different countries and industries, we expected to see no clear pattern in our responses. We were shocked to find a common theme across all of our interviews. The knowledge and skills which separated exceptional PMs from the rest all boiled down to seven subjects: product design, economics, psychology, user experience, data science, law & policy, and marketing & growth.The average PM excels at 2 or 3 of these disciplines. A truly world-class product manager, however, thrives in all 7. Authored by the #1 bestselling authors of Swipe to Unlock, this book blends case studies, theory, and mental models to help you master these seven subjects and fast forward your product career!Inside Product Management’s Sacred Seven, you’ll find real-world examples from over four dozen companies, battle-tested interview tips, and free access to a library of bonus video content online.Topics Covered: Product Development, Hypothesis Testing, Market Selection, Prototyping, Product Strategy, Business Models, Market Entry Strategies, Unit Economics, Customer Economics, Product Segmentation, Pricing Psychology, User Motivation, Creating Product Stickiness & Habit, Gamification, Cognition & Mental Models, UX Principles, Product Usability, Light & Dark Patterns, Data Analysis, Experimentation Frameworks, Product Metrics, Storytelling with Data, Antitrust Policy, Intellectual Property, Platform Liability, Privacy, Employment Law, Accessibility, Brand Building, Advertising, Growth Hacking and much more!Featured Companies: Google, Facebook, Microsoft, Amazon, TikTok, Snapchat, Apple, Spotify, Uber, WeChat, Yelp, Tinder, Twitter, Tesla, ByteDance, OnePlus, PayPal, LinkedIn, Airbnb, Pinterest, Zillow, Visa, Salesforce, Asana, Robinhood, Adobe, Alibaba, Netflix, Bloomberg, Shopify, Trello, Workday, Notion, Nintendo, Glossier, Lyft, Telegram, Disney, and many more!Read Sacred Seven today to ace your PM interviews and become a better product leader! Read more

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was  New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building  a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers.Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more.   An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results. Read more

In Growth Hacking: Silicon Valley’s Best Kept Secret, growth consultants Raymond Fong and Chad Riddersen deconstruct the phenomenon used by Silicon Valley’s fast growing tech elite, growth hacking. Raymond and Chad’s framework, the ASP™, is an easy to understand growth marketing blueprint that empowers any business to apply growth hacking. The ASP™ was developed through their work in the tech community and used to produce high-leverage, scalable growth for companies in a variety of industries including several companies featured on ABC’s TV show Shark Tank.If you’re looking for creative, cost-effective ways to grow and market your business, then ASP™ is the answer.“A must read for any business owner that is serious about growing their business."- Hanna & Mark, Owners of Lollaland (Shark Tank Season 3)“A clear framework for top-line growth and a treasure trove of clever 'growth hacks'."- David Krippendorf, President of kSafe (Shark Tank Season 6)"Delivers on the promise to share those 'best kept secrets' and how to easily apply them to your small business." -Michele Kapustka, Owner of SENDaALL.com (Shark Tank Season 1)"Growth Hacking provides the marketing theory and actionable tactics you need to help your business be more successful."- Ira Kalb, Professor of Marketing, University of Southern California

Whether you're a seasoned professional or a newcomer to the world of AI product management, this is your definitive guide. Embark on a transformative journey into the future of intelligent product management.Key FeaturesChart a successful career path in the AI product management field Packed with real-world examples, practical insights, and actionable strategiesNavigate the complexities of AI product development and evolve your existing products Book DescriptionThis book will provide you with a detailed roadmap for successfully building, maintaining, and evolving artificial intelligence (AI)-driven products, serving as an indispensable companion on your journey to becoming an effective AI PM.We'll explore the AI landscape, demystify complex terms, and walk you through infrastructure, algorithms, and deployment strategies. You’ll master essential skills to understand the optimal flow of AI processes, learn about the product development life cycle from ideation to deployment, and familiarize yourself with commonly used model development techniques. We'll discuss the intricacies of building products natively with AI, as well as evolving traditional software product to AI products. Regardless of your use case, we’ll show you how you can craft compelling stories to captivate your audience. We'll help you find the right balance between foundational product design elements and the unique aspects of managing AI products, so you can prioritize wisely. We’ll also explore career considerations for AI PMs.By the end of this book, you will understand the importance of AI integration and be able to explore emerging AI/ML models like Generative AI and LLMs. You’ll discover open-source capabilities and best practices for ideating, building, and deploying AI products across verticals.What you will learnPlan your AI PM roadmap and navigate your career with clarity and confidenceGain a foundational understanding of AI/ML capabilitiesAlign your product strategy, nurture your team, and navigate the ongoing challenges of cost, tech, compliance, and risk managementIdentify pitfalls and green flags for optimal commercializationSeparate hype from reality and identify quick wins for AI enablement and GenAIUnderstand how to develop and manage both native and evolving AI productsBenchmark product success from a holistic perspectiveWho this book is forThis book is for aspiring and experienced product managers, as well as other professionals interested in incorporating AI into their products. Foundational knowledge of AI is expected and reinforced. If you are looking to better understand machine learning principles and data science methodologies, you will benefit from this book, particularly if you’re in a role where the application of AI/ML directly influences marketing outcomes and business strategies.Table of ContentsUnderstanding the Infrastructure and Tools for Building AI ProductsModel Development and Maintenance for AI ProductsDeep Learning Deep DiveCommercializing AI ProductsAI Transformation and Its Impact on Product ManagementUnderstanding the AI-Native ProductProductizing the ML ServiceCustomization for Verticals, Customers, and Peer GroupsProduct Design for the AI-Native ProductBenchmarking Performance, Growth Hacking, and CostManaging the AI Native ProductRising Tide of AITrends & Insights Across IndustryEvolving products into AI productsThe role of design when products evolve to embrace AI(N.B. Please use the Read Sample option to see further chapters) Read more

Practicar el Growth Hacking es saber cómo prestar atención a tu público objetivo; tener la capacidad de percibir qué hay más allá de lo que todo el mundo ve (insights); y saber analizar y actuar de forma adecuada frente a los problemas y obstáculos que se presentan todos los días en una empresa.

Veremos que pequeñas acciones causan grandes impactos con lo que al crecimiento de una empresa se refiere, incluso más en sus ventas. Es por eso precisamente que el Growth Hacking se ha convertido en una pieza esencial en una startup. Por cierto, no creas que sólo porque Facebook o Uber usaron sus estrategias de crecimiento hace años eso va a significar que no te van a servir a ti o a tu compañía. Las técnicas de crecimiento siempre funcionan, no se vuelven obsoletas. ¿Y sabes por qué? Porque están basadas, como el Growth Hacking, en la mentalidad. Read more