Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the co-founders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity—think Strunk and White’s Elements of Style for the digital age.   In SMART BREVITY: The Power of Saying More with Less, Axios co-founders Jim VandeHei, Mike Allen, and Roy Schwartz teach readers how to say more with less in virtually any format. They also share communications lessons learned from their decades of experience in media, business and communications.   Read more

The engaging, self-guided way to learn how to write better in English Mastering English grammar can be a real challenge. But, with a little practice and patience, you can discover how to communicate better through self-study in your spare time. The English Grammar Workbook for Adults is here to help improve your writing fluency so you can gain confidence while crafting emails, cover letters, conducting daily business, and personal correspondence. No matter your current skill level, this English grammar workbook has everything you need to learn essential elements, including nouns, verbs, adjectives, adverbs, tenses, and beyond. Then, you'll apply what you've learned to everyday situations you could encounter at school, at work, social situations, creative writing, online, and more. The English Grammar Workbook for Adults features: Fun & functional—This clear, concise book is essential for ESL/EFL and other grammar students who want to work on writing English.Situational success—Get expert tips on how grammar applies to real-world scenarios.Easy to use—Find quick answers to your English grammar questions using text boxes and the expanded index in the back of the book. Learning how to communicate more clearly is a snap with The English Grammar Workbook for Adults. Read more

Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the co-founders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity—think Strunk and White’s Elements of Style for the digital age.In SMART BREVITY: The Power of Saying More with Less, Axios co-founders Jim VandeHei, Mike Allen, and Roy Schwartz teach listeners how to say more with less in virtually any format. They also share communications lessons learned from their decades of experience in media, business and communications. PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. Read more

"A clear, convincing narrator, Carmine Gallo reads with vigor and confidence...as a storyteller, he provides a compelling listening experience."—AudioFile on Carmine Gallo's The Storyteller's Secret This program is read by the author.The communication and leadership secrets of Jeff Bezos and how to master them, from the bestselling author of Talk Like Ted.Jeff Bezos is a dreamer who turned a bold idea into the world’s most influential company, a brand that likely touches your life every day. As a student of leadership and communication, he learned to elevate the way Amazonians write, collaborate, innovate, pitch, and present. He created a scalable model that grew from a small team in a Seattle garage to one of the world’s largest employers.The Bezos Blueprint by Carmine Gallo reveals the communication strategies that Jeff Bezos pioneered to fuel Amazon’s astonishing growth. As one of the most innovative and visionary entrepreneurs of our time, Bezos reimagined the way leaders write, speak, and motivate teams and customers.The communication tools Bezos created are so effective that former Amazonians who worked directly with Bezos adopted them as blueprints to start their own companies. Now, these tools are available to you.A Macmillan Audio production from St. Martin’s Press. Read more

Teachers Love This Book!The Best Grammar Workbook Ever! is a comprehensive instructional guide for ages 10-110. The workbook covers grammar basics, common grammar problems, punctuation, capitalization, and word usage. In addition to a Pretest and Final Test, there are more than 100 practice exercises and tests at the end of each chapter. A complete list of answers is included in one of the appendixes. Other appendixes include commonly misspelled words, commonly mispronounced words, Greek and Latin word roots, and writing tips. The book is written in a friendly and easy-to-use tone. There are helpful hints throughout and a complete index. 2016 award winner from the New York Book Festival. Read more

This expanded audio collection presents William Zinsser's On Writing Well, the classic teaching book that has sold more than 1 million copies, together with a new 90-minute section that tells you how to write a memoir. Based on a course that Zinsser taught at Yale, On Writing Well has long been praised by writers, teachers, and students for its sound advice, its clarity, and the warmth of its style. It's for everybody who wants to learn how to write or who needs to do some writing to get through the day. Whether you want to write about people and places, science and technology, business, sports, or the arts, this is the definitive guide to the craft of nonfiction.Part II of this collection, on memoir, personal history, and family history, tells you in helpful detail how to write the story of your life: who you are, who you once were, and what heritage you come from. Throughout, Zinsser refers to the work of many successful memoir writers, including Frank McCourt, Annie Dillard, Russell Baker, and Eudora Welty, to demonstrate how they solved the problems of selection, compression, focus, and tone that every memoir writer struggles with. Read more

Sell your tech (without getting technical).B2B tech marketing is confusing buyers with technical jargon and drowning them in meaningless buzzwords that leave them overwhelmed (and not all that interested in buying). When everyone’s using the same tired lingo, how do you cut through the noise and show buyers your value? You get punchy.In Make It Punchy, tech messaging expert Emma Stratton shows you how and why you need to leave all the jargon behind. How to get real with buyers about why your technology matters to them. How to use language that resonates on a human level. And how to move away from how the tech works and shift buyers’ minds to how it can solve their problems.This practical guide is full of helpful frameworks and real-world examples that break down the process of B2B messaging step by step—from the first strategy session to writing to implementation. Emma leads you through exercises that help you understand your customers, engage your creativity, and get your team involved. She shows you how to break down your messaging into a clear, concise format that works for everything from a single product launch to a large-scale initiative.With Make It Punchy, you’ll get proven techniques to share a simple, concise story about your tech solution with buyers—and finally stand out from the competition. Read more

When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .Since the original publication of Building a StoryBrand, over one million business leaders have discovered Donald Miller's powerful StoryBrand framework, and their businesses are growing. Now, the classic resource for connecting with customers has been fully revised and updated, making it an even more powerful tool to prepare you to engage customers.In a world filled with constant, on-demand distractions, it has become very hard for business owners to effectively cut through the noise to reach their customers. Without a clear, distinct message, customers will not understand what you can do for them and won't engage.In Building a StoryBrand 2.0, Donald Miller not only deepens his teaching on how to use his seven universal story elements—he'll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output.The StoryBrand framework is a proven process that has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Now you can have access to the perfected version, making it more essential.Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand 2.0 will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers. Read more

Si tienes una idea de emprendimiento o ya operas tu negocio, pequeño o a gran escala, este libro es para ti. Aprende a identificar tu mercado y cliente ideal, a trazar los planes de ventas y marketing, a realizar un análisis de resultados, a reconocer el valor de los equipos de trabajo y la ética empresarial.En 10 pasos, ejecuta un plan de acción para triunfar con tu negocio.Siempre había querido escribir un libro y, cuando finalmente lo hice, resultó uno de los proyectos más bonitos de mi vida.El negociador, por fortuna, logró un impacto en la vida de otras personas… no me esperaba la maravillosa respuesta de tantos lectores, mucho menos publicar el libro número uno en ventas en México. Y la verdad, ¡jamás me imaginé escribir dos! Pero aquí me tienen nuevamente, compartiendo cosas que aprendo todos los días.Con El emprendedor deseo, con mucha humildad, ser de ayuda para aquellos que quieran emprender o hacer crecer su emprendimiento. Esta es una guía de 10 pasos con consejos para el plan de negocios y anécdotas divertidas; aunque también tuve que mantenerme realista, porque emprender es tener que estar listo para muchos éxitos, así como para muchos, muchísimos fracasos.El éxito no llega por obra de magia, es más bien algo estratégico. Y uno de los factores que lo determinan es la pasión. Que sientas esa chispa encendida dentro de ti por el negocio que estás por emprender es lo que te va a mantener firme en tu propósito y te llevará lejos.Si te sirven mis experiencias, si te inspira una página o tan solo una frase, si eso te hace un mejor emprendedor y, sobre todo, una mejor persona, este libro ya cumplió su cometido.Please note: This audiobook is in Spanish. Read more

Yes, it’s possible to build a business around your expertise, ideas, message, and personality. But first you need to realize - you are the brand.It’s no secret that more people than ever before are building thriving businesses around their personal brands. But why do some create six- or even seven-figure businesses while so many others strive to make a consistent income?Much of the personal brand space plays out in two ways. The first group of people sells a false version of themselves, thinking that image or perception alone will get them the results they seek. These folks don’t realize that attention isn’t owed, it’s earned.The flip side of presenting a false version of yourself is oversharing in the name of authenticity. They talk nonstop about their issues, sometimes revealing way more than what is even comfortable to read about. It’s as if these people are trying to sell their struggles, and it doesn’t work in the long run. Like a car wreck, these folks garner attention, but it’s short-lived.Here’s a simple question that can serve as a litmus test for you: “Can I build a campfire around what I’m sharing?" Is there warmth? Are you building something that is attractive and inviting to others? Can you build a community around it? Are you someone whom others want to invite onto their stages, in front of their employees, or into their lives? In You Are the Brand, Mike Kim shares his proven eight-step blueprint that has helped build the brands for some of today’s most influential thought leaders - as well as his own personal brand. In this practical and inspiring audiobook, you will learn:How to identify and showcase your unique expertiseHow to gain clarity on your message, market, and business modelWhy the most effective marketing strategy is to simply tell the truthHow-to-preneur vs. ideapreneur - which one are you?The three kinds of personal stories that ensure you stand out in your marketThe simple “9-Box Grid” that shows you how to price your products and servicesHow to cultivate “rocket-ship relationships” that skyrocket your revenue and influence Read more

The classic guide to copywriting, now in an entirely updated fourth editionThis is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention―and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step “Motivating Sequence” for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful “lead magnets” that double response rates * The “4 S” formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. Read more

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From top experts in the field, the definitive guide to grant-writingWritten by two expert authors who have won secured millions of dollars in government and foundation grants, The Only Grant-Writing Book You'll Ever Need is the classic book on grant seeking, providing a comprehensive, step-by-step guide for government, nonprofit, and individual grant seekers. Drawing on decades of experience in grant writing and professional development, Ellen Karsh and Arlen Sue Fox demystify the process of securing grants while offering indispensable advice from funders and recipients.This updated fifth edition includes:Vital information about grantsmanship in today's ever-changing economic and social climateIn-depth interviews with funders, nonprofit leaders, and policy makers about the grants processA new chapter on how to diversify funding and think "outside the box" when grants are scarceConcrete suggestions for developing each section of a proposalHands-on exercises that let you practice what you learnA detailed description of important websites for grant seekersStrategies for developing and presenting programs that are likely to receive grantsPLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. Read more

Eight science-backed strategies to make your writing irresistibly persuasive.Have you ever wondered why some words resonate deeply while others are quickly forgotten? In Writing for Impact, veteran journalist Bill Birchard unveils the secrets behind writing that captivates and influences. This essential guide harnesses the power of neuroscience and psychology to transform your written communication from mundane to mesmerizing.Drawing from cutting-edge research, Birchard reveals how the right words can stimulate the brain's reward circuits, triggering dopamine releases that keep readers engaged. With the eight essential strategies—simple, specific, surprising, stirring, seductive, smart, social, and story-driven—you'll learn to craft messages that resonate on a profound level.This book is not just about writing; it's about mastering the art of persuasion in any setting—be it business reports, academic papers, or marketing content. You'll discover how to:Craft compelling narratives that inspire action and evoke emotions.Enhance clarity and eliminate jargon to make your ideas shine.Build connections that transcend the page, turning readers into loyal advocates.Packed with practical tips, engaging examples, and insightful exercises, Writing for Impact empowers you to elevate your writing and amplify your voice. Whether you're a seasoned professional or a newcomer, this book offers the tools to navigate the complexities of effective communication in today's fast-paced world.Don't just write—write with purpose. Transform your words into instruments of influence and watch as your ideas make impact! Read more

From top experts in the field, the definitive guide to grant-writingWritten by two expert authors who have won secured millions of dollars in government and foundation grants, The Only Grant-Writing Book You'll Ever Need is the classic book on grant seeking, providing a comprehensive, step-by-step guide for government, nonprofit, and individual grant seekers. Drawing on decades of experience in grant writing and professional development, Ellen Karsh and Arlen Sue Fox demystify the process of securing grants while offering indispensable advice from funders and recipients. This updated fifth edition includes:Vital information about grantsmanship in today's ever-changing economic and social climateIn-depth interviews with funders, nonprofit leaders, and policy makers about the grants processA new chapter on how to diversify funding and think "outside the box" when grants are scarceConcrete suggestions for developing each section of a proposalHands-on exercises that let you practice what you learnA detailed description of important websites for grant seekersStrategies for developing and presenting programs that are likely to receive grants Read more

You probably think sales reps close deals.But the data’s in. Over 90% of B2B buying happens during internal meetings—not sales meetings.Which means deals are won and lost when you're not in the room.Yet, the typical sales book and process still focuses on sales reps, in sales meetings.It’s like trying to win a Formula 1 race while driving on the wrong track. Not exactly a winning strategy.That’s why Selling With teaches you the art of Buyer Enablement—the process of creating committed champions for every deal in your pipeline, while enabling them to sell internally with a compelling, written message.It’s time to shape the internal buying conversations happening about you, without you.__________What the first readers are saying:”This book solves one of the greatest sales challenges that’s yet to truly be addressed (selling when you aren't in the room), making it one of the must-read sales books. I've been doing sales for almost 30 years, and I'm mesmerized by new tricks as I try to stay on top of my sales game. Nate's a wizard and this book is a collection of his spells. Go forth and be magical!”- Mark Kosoglow, CRO at Catalyst“With page after page of useful templates, frameworks, and other tactical best practices, Selling With is probably the most actionable sales book that's ever been written.”- Matt Green, CRO at Sales Assembly“In a sea of sales advice, Selling With nails it. It’s one of the best enterprise sales books I've read in a long time. While each chapter builds on the last, you can also jump around and choose your adventure to get precisely what you're looking for, with easy-to-digest frameworks for mutual action plans, writing, proof of concepts, managing the “drama” in deals and more. Run, don't walk to read this!”- Amy Volas, Founder & CEO at Avenue Talent Partners“Consensus selling is hard. Consensus buying is harder. Nate brilliantly diagnoses this problem, and prescribes how to rethink your selling motion with empathetic eyes, poignant stories, and specific examples.”- Todd Caponi, Author of The Transparency Sale & The Transparent Sales Leader“The hottest new skill every seller needs to master is the art of champion development. If you can’t find (and create) champions that sell when you’re not in the room, you’re toast. Nate’s the world’s expert on champion development, and enabling them with the business case to get deals done.”- Chris Orlob, Co-Founder & CEO at pclub.io“Holy smokes. This book prevents the whiplash all new Enterprise AE’s feel, by sharing what every sales methodology leaves out — the psychology of buying behavior, and the specifics on HOW to apply it. Enterprise AE’s should run to grab Selling With. The smartest sales leaders will grab copies for their teams too."- Krysten Connor, Sales Strategist at UserGems“Most sellers fundamentally misunderstand how buyers make decisions in enterprise sales. Selling With is essential for sellers wanting to keep up with modern selling. It’s the first sales book that had me saying, ‘This is SO good’ time and time again.”- Kyle Asay, VP Sales at MongoDB“The writing, thinking, and selling skills revealed by Selling With are on another level. Nate’s become one of my favorite reads and he doesn’t disappoint. With super actionable breakdowns and examples, this is a must read for any seller looking to improve and learn how to shape complex buying conversations.”- Keith Weightman, VP of Sales at Bullhorn"Nate has written something different and wonderful. Selling With speaks to the heart of everything that's missing from modern sales. If sales is the career you’re choosing, buy this book immediately.”- Amy Hrehovcik, Host at the Revenue Real Hotline Read more

Sell your tech (without getting technical).B2B tech marketing is confusing buyers with technical jargon and drowning them in meaningless buzzwords that leave them overwhelmed (and not all that interested in buying). When everyone’s using the same tired lingo, how do you cut through the noise and show buyers your value? You get punchy.In Make It Punchy, tech messaging expert Emma Stratton shows you how and why you need to leave all the jargon behind. How to get real with buyers about why your technology matters to them. How to use language that resonates on a human level. And how to move away from how the tech works and shift buyers’ minds to how it can solve their problems.This practical guide is full of helpful frameworks and real-world examples that break down the process of B2B messaging step by step—from the first strategy session to writing to implementation. Emma leads you through exercises that help you understand your customers, engage your creativity, and get your team involved. She shows you how to break down your messaging into a clear, concise format that works for everything from a single product launch to a large-scale initiative.With Make It Punchy, you’ll get proven techniques to share a simple, concise story about your tech solution with buyers—and finally stand out from the competition. Read more

The Timeless Classic on Wall StreetReminiscences of a Stock Operator by Edwin Lefevre is a compelling account of the highs and lows of stock trading, offering readers a fascinating glimpse into the mind of one of the greatest speculators in history. This classic work, first published in 1923, is an essential read for anyone interested in the intricacies of financial markets and the psychology of investing.The Story of a Legendary TraderThe book chronicles the life of Jesse Livermore, a fictionalized version of the real-life trader, and his journey from a small-town stock ticker boy to a legendary figure in the world of speculation. Through Livermore’s experiences, readers gain insights into the strategies, triumphs, and failures that define the unpredictable world of Wall Street.Lessons in Speculation and StrategyLefevre masterfully weaves practical trading lessons into the narrative, covering topics such as market trends, timing, risk management, and the emotional challenges faced by traders. The book highlights the importance of discipline, patience, and learning from mistakes, making it as relevant today as when it was first written.A Must-Read for InvestorsWidely regarded as one of the best books on trading and investing, Reminiscences of a Stock Operator combines storytelling with timeless wisdom. Its insights into human behavior, market psychology, and the art of speculation continue to inspire and educate readers around the world.Perfect for traders, investors, and finance enthusiasts, this edition brings a classic tale of ambition and risk-taking to modern readers. Read more

Why I don't care about "delivering value" anymore… I get more sales from my newsletter by sharing simple everyday stories & lessons then connecting them to my offers…Plus I don’t have to waste hours on time-consuming content that gives away all my secrets for free…Instead, now I can reserve them for buyers who actually implement my advice.So if you’re a coach, consultant, or legitimate expert…Who wants a simple, fast, and scalable way to monetize your newsletter or email list…Without having to worry about “creating goodwill”...Or offending anyone by *GASP* actually trying to sell something lol…Then you’re gonna wanna copy this simple 4-step Email Storyselling system.Immediately, if not sooner ;)This short book contains the 4-step formula that took me from a failed copywriter on the verge of being fired to selling $10,000,000+ worth of products and services for my clients with email. Inside, you’ll discover:→ How to use my new 4-step “Email Storyselling” formula to collect daily sales and profits from your subscribers (even if you’re NOT a natural writer or storyteller)→ Why every coach, consultant & expert needs an email newsletter in 2025 and beyond (pg. 4)→ The dark side of traditional email newsletters (pg. 8)→ One thing most people get wrong about newsletters vs email lists (pg 24)→ What NEVER to do when selling digital products (this is a mistake I see all the time… even with seasoned experts and niche celebrities) (pg. 32)→ The only 2 kinds of stories you should tell in an email (and which one CONVERTS better) (pg. 41)→ 3 ways to generate UNLIMITED story-driven email ideas (pg. 51)→ The lazy person’s guide to telling simple stories that sell (even if you’re a total beginner) (pg. 78)→ My contrarian "paint by numbers" approach to Email Storyselling (this feels plain WRONG to most writers... but it's helped me sell $10,000,000+ worth of stuff for clients with email) (pg. 81)→ Swipe my fill-in-the-blanks Email Storyselling template to start selling ASAP... or feed to your favorite AI chatbot so it can write winning emails FOR you! (pg. 93)→ How to write dozens of KILLER subject lines in minutes with the “Curiosity Matrix” (pg. 98)→ PLUS: The 30-Day Newsletter Copywriting Challenge (pg. 107)→ And lots moreThe best part?You don’t need to be a copywriter or marketing expert.If you want to make more money from your newsletter or email list in 2025...Then ADD TO CART and follow the step-by-step instructions inside to duplicate this entire system for yourself in less than 125 pages. Read more