A lot has changed in 25 years. A quarter-century after the publication of his groundbreaking first book, Malcolm Gladwell returns with a brand-new volume that reframes the lessons of The Tipping Point in a startling and revealing light — this time in an immersive audio format that transports you, the listener, directly inside of each riveting story. Why is Miami… Miami? What does the heartbreaking fate of the cheetah tell us about the way we raise our children? Why do Ivy League schools care so much about sports? What is the Magic Third, and what does it mean for racial harmony? In this provocative new work, Malcolm Gladwell returns to the subject of social epidemics and tipping points, this time with the aim of explaining the dark side of contagious phenomena. Through a series of gripping stories, Gladwell traces the rise of a new and troubling form of social engineering. As with his podcast Revisionist History and bestsellers Talking to Strangers and The Bomber Mafia, pressing play on this audiobook will bring each scene and story to life with vivid first-person accounts, captivating oral histories, illuminating moments from history past and present, and a cinematic original music score. Take to the streets of Los Angeles with Malcolm to meet the world’s most successful bank robbers, rediscover a forgotten television show from the 1970s that changed the world, visit the site of a historic experiment on a tiny cul-de-sac in northern California, and explore an alternate history of two of the biggest epidemics of our day: COVID and the opioid crisis. Revenge of the Tipping Point is Gladwell’s most personal book yet. With his characteristic mix of storytelling and social science, he offers a guide to making sense of the contagions of the modern world. It’s time we took tipping points seriously. Read more

Read by the author.When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .Since the original publication of Building a StoryBrand, over one million business leaders have discovered Donald Miller's powerful StoryBrand framework, and their businesses are growing. Now, the classic resource for connecting with customers has been fully revised and updated, making it an even more powerful tool to prepare you to engage customers.In a world filled with constant, on-demand distractions, it has become very hard for business owners to effectively cut through the noise to reach their customers. Without a clear, distinct message, customers will not understand what you can do for them and won't engage.In Building a StoryBrand 2.0, Donald Miller not only deepens his teaching on how to use his seven universal story elements—he'll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output.The StoryBrand framework is a proven process that has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Now you can have access to the perfected version, making it more essential.Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand 2.0 will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.Story maps, charts, and tools to help you create your own StoryBrand BrandScript can be found in the audiobook companion PDF download.PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. Read more

Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting.Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects.Learn how to keep the pipeline full of qualified opportunities and avoid debilitating sales slumps by leveraging a balanced prospecting methodology across multiple prospecting channels.This book reveals the secrets, techniques, and tips of top earners. You'll learn: why the 30-Day Rule is critical for keeping the pipeline full; why understanding the Law of Replacement is the key to avoiding sales slumps; how to leverage the Law of Familiarity to reduce prospecting friction and avoid rejection; the 5 C's of Social Selling and how to use them to get prospects to call you; how to use the simple 5 Step Telephone Framework to get more appointments fast; and much more!Fanatical Prospecting is filled with the high-powered strategies, techniques, and tools you need to fill your pipeline with high quality opportunities. Read more

You can get two times, 10 times, or 100 times more leads than you currently are withoutchanging anything about what you sell....This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.The problem is—most business owners don’t know how to get leads.I wrote this book to solve your leads problem.Today, our companies generate 20,000+ new leads per day across 16 different industries. And they do it using the eight “never-go-hungry” playbooks inside. Once you see them, you can’t unsee them. They’re so powerful, they work without your permission.Inside you will find:The easiest way to get another five customers tomorrowThe hook-retain-reward system to transforms content into leadsThe six-part ad framework that gets more people—especially strangers—to want what you sellThe one question that immediately turns any stranger (no matter how cold) into a hot leadThe seven direct referral methods responsible for 30 percent of my salesThe affiliate playbook that gets hundreds of other businesses to advertise your stuff for freeThe agency agreement that gets them to teach you their lead-getting secrets at no costThe how-to-get-people-off-the-streets-and-getting-you-leads-in-less-than-two-weeks frameworkAnd everything else that got our companies boatloads of leads...fastAnd the best part is...you can use these playbooks to get more leads within an hour of listening to this book. You just have to know where to look...and the first place is inside.If you want to get more leads for your business...then buy now, use its contents, and see for yourself. Read more

Ditch the failed sales tactics, fill your pipeline, and crush your numberWith over 500,000 copies sold Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development―prospecting.The brutal fact is the number one reason for failure in sales is an empty pipe and the root cause of an empty pipeline is the failure to consistently prospect. By ignoring the muscle of prospecting, many otherwise competent salespeople and sales organizations consistently underperform.Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects.Learn how to keep the pipeline full of qualified opportunities and avoid debilitating sales slumps by leveraging a balanced prospecting methodology across multiple prospecting channels.This book reveals the secrets, techniques, and tips of top earners. You’ll learn:Why the 30-Day Rule is critical for keeping the pipeline fullWhy understanding the Law of Replacement is the key to avoiding sales slumpsHow to leverage the Law of Familiarity to reduce prospecting friction and avoid rejectionThe 5 C’s of Social Selling and how to use them to get prospects to call youHow to use the simple 5 Step Telephone Framework to get more appointments fastHow to double call backs with a powerful voice mail techniqueHow to leverage the powerful 4 Step Email Prospecting Framework to create emails that compel prospects to respondHow to get text working for you with the 7 Step Text Message Prospecting Framework And there is so much more!Fanatical Prospecting is filled with the high-powered strategies, techniques, and tools you need to fill your pipeline with high quality opportunities.In the most comprehensive book ever written about sales prospecting, Jeb Blount reveals the real secret to improving sales productivity and growing your income fast. You’ll gain the power to blow through resistance and objections, gain more appointments, start more sales conversations, and close more sales.Break free from the fear and frustration that is holding you and your team back from effective and consistent prospecting. It's time to get off the feast or famine sales roller-coaster for good! Read more

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. “A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.” —Michael Lewis Read more

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one - the Challenger - delivers consistently high performance.Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale.The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth. Read more

In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans" - untapped new market spaces ripe for growth. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: a new preface by the authors: "Help! My Ocean Is Turning Red"; updates on all cases and examples in the book; and two new chapters and an expanded third one - "Alignment, Renewal, and Red Ocean Traps" - that address some of the most pressing questions listeners and readers have asked over the years. PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. Read more

None

When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .Since the original publication of Building a StoryBrand, over one million business leaders have discovered Donald Miller's powerful StoryBrand framework, and their businesses are growing. Now, the classic resource for connecting with customers has been fully revised and updated, making it an even more powerful tool to prepare you to engage customers.In a world filled with constant, on-demand distractions, it has become very hard for business owners to effectively cut through the noise to reach their customers. Without a clear, distinct message, customers will not understand what you can do for them and won't engage.In Building a StoryBrand 2.0, Donald Miller not only deepens his teaching on how to use his seven universal story elements—he'll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output. The StoryBrand framework is a proven process that has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Now you can have access to the perfected version, making it more essential.Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand 2.0 will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers. Read more

None

“One thing I've learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.”—Michael Rubin, CEO of FanaticsIn his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.In his 2013 bestseller Jab, Jab, Jab, Right Hook, Gary Vaynerchuk showed the world how to create winning content for underpriced attention channels. But since then, new platforms have emerged, others have become less relevant, and algorithms are incentivizing new styles of content. New skills are necessary to create advertising that builds brand and sales.In his latest book, Vaynerchuk argues that today’s fast-growing businesses, brands, content creators, and influencers have one thing in common: They mastered storytelling in areas of underpriced attention, which predominantly exists across a handful of social media platforms. Informed by 20+ years of business and marketing success, he contends that the biggest transformation and opportunity is the “TikTokification of Social Media.” Increasingly, platforms are distributing content based on what users are interested in, rather than who they follow.Small businesses, large corporations, and creators can take advantage of this trend to develop brand and grow sales by producing relevant, strategic content, even if they don’t have an audience. But how does one make relevant content? What should advertisements look like, in this new world?In this book, Vaynerchuk provides detailed answers to these questions and more, revealing the tactics to master modern advertising with strategies you can apply to the moment you’re currently living in.Supplemental enhancement PDF accompanies the audiobook.PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. Read more

The real estate industry desperately needs new tools and ideas to stay relevant to the modern consumer. The modern consumer is more educated and has more choices than ever before. Counterintuitively, this has led to more confusion, doubt, and frustration in their real estate journey. Therein the opportunity lies.In Exactly What to Say: For Real Estate Agents, Phil M. Jones, Chris Smith, and Jimmy Mackin provide 30 Magic Words to help with the most common, critical, and difficult conversations real estate agents have today. If you are open-minded to a better way of selling, this book is for you. Imagine what it is going to feel like knowing exactly what to say when it matters the most... Read more

Warning: do not listen to this book if you hate money. To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, this book is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: How to get new customers, clients, or patients and how make more profit from existing ones Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money A simple step-by-step process for creating your own personalized marketing plan that is literally one page How to annihilate competitors and make yourself the only logical choice How to get amazing results on a small budget using the secrets of direct response marketing How to charge high prices for your products and services and have customers actually thank you for it Read more

The 10th anniversary edition of the bestselling foundational business training manual for ambitious readers, featuring new concepts and mental models: updated, expanded, and revised.Many people assume they need to attend business school to learn how to build a successful business or advance in their career. That's not true. The vast majority of modern business practice requires little more than common sense, simple arithmetic, and knowledge of a few very important ideas and principles.The Personal MBA 10th Anniversary Edition provides a clear overview of the essentials of every major business topic: entrepreneurship, product development, marketing, sales, negotiation, accounting, finance, productivity, communication, psychology, leadership, systems design, analysis, and operations management...all in one comprehensive volume.Inside you'll learn concepts such as:The 5 Parts of Every Business: You can understand and improve any business, large or small, by focusing on five fundamental topics.The 12 Forms of Value: Products and services are only two of the twelve ways you can create value for your customers.4 Methods to Increase Revenue: There are only four ways for a business to bring in more money. Do you know what they are?Business degrees are often a poor investment, but business skills are always useful, no matter how you acquire them.The Personal MBA will help you do great work, make good decisions, and take full advantage of your skills, abilities, and available opportunities--no matter what you do (or would like to do) for a living. Read more

Your Ultimate Guide to Book 1 in 3 Cold CallsCold calling is painful and uncomfortable for every single salesperson on Earth.The average seller makes a couple dials, hits 6 voicemails, and gives up the moment a prospect hits them with a nasty objection.But every time you decide to pick up the phone in spite of the suck, you separate yourself from the folks who quit. That's when you get ahead on the leaderboard.Cold calling sucks. And that's why it works.While most books are a 400-page exercise in academia, we have 4 promises to make this the most actionable sales book you've ever heard of:- Step-by-Step Breakdowns & Talk Tracks: You'll learn how to win the first 60 seconds, overcome any objection, and land the meeting.- Audio Clips to Master Tone: It's not just what you say, but how you say it. Listen to over 31 voiceovers- Examples for Every Industry: Learn from interviews with 200+ elite reps who sell SaaS, real estate, and everything in-between.- Backed by Gong Data on 300M+ Cold Calls: Every tactic is supported by results from real cold calls so you know it actually works.If you embrace the suck of cold calling and master the frameworks in this book, you'll reach the top 10% of reps who book 1 meeting for every 3 cold calls that connect.This is your step-by-step-guide to get there.Founders of the #1 sales podcast, 30 Minutes to President's ClubArm and Farrokh led Pave from $0 to $13M+ ARR in two years as VP of Sales, and Nick Cegelski won #1 Enterprise Seller multiple times selling 6 & 7-figure deals. Read more

** OVER 1,000,000 COPIES SOLD in the $100M SERIES!! **You can get 2x, 10x, or 100x more leads than you currently are without changing anything about what you sell…This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,000 per year in under a decade. Wanna know the biggest difference between those two time periods? How many leads I was getting.The problem is - most business owners don’t know how to get leads.I wrote this book to solve your LEADS problem.Today, our companies generate 20,000+ new leads per day across sixteen different industries. And, they do it using the eight “never-go-hungry” playbooks inside. Once you see them, you can’t unsee them. They’re so powerful, they work without your permission.Inside you will find……The easiest way to get another five customers tomorrow…The hook-retain-reward system to transform content into leads…The 6-part ad framework that gets more people - especially strangers - to want what you sell…The one question that immediately turns any stranger (no matter how cold) into a hot lead…The 7 direct referral methods responsible for 30% of my sales…The affiliate playbook that gets hundreds of other businesses to advertise your stuff for free…The agency agreement that gets them to teach you their lead-getting secrets at no cost…The how-to-get-people-off-the-streets-and-getting-you-leads in under 2 weeks framework…and everything else that got our companies boatloads of leads…fast.And the best part is…you can use these playbooks to get more leads within an hour of reading this book. You just have to know where to look…and the first place is inside.If you want to get more leads for your business...then ADD TO CART, use its contents, and see for yourself. Read more

People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople. Price isn't the main reason salespeople lose the sale. Gap Selling shreds traditional and closely held sales beliefs that have been hurting salespeople for decades. For years, salespeople have embraced a myriad of sales tactics and belief systems that have unknowingly created many of the issues they have been trying to avoid, such as: long sales cycles, price objections, no decision, prospects going dark, last minute feature requests, and more. Success at sales requires more than a set of tactics. Salespeople need to understand the game of sales, how sales works, and what the buyer is going through in order to make the decision to buy (change) or not to buy (not change). Gap Selling is a game-changing book designed to raise the sales IQ of selling organizations around the world. In his unapologetic and irreverent style, Keenan breaks down the tired old sales myths causing today's frustrating sales issues, to highlight a deceptively powerful new way to connect with buyers.Today's sales world is littered with glorified order takers, beholden to a frustrated buyer, unable to influence the sale and create value. Gap Selling flips the script and creates salespeople with immense influence at every stage of the buying process, capable of impacting the sales metrics that matter: Shorter sales cyclesIncreased revenueElevated deal valuesHigher win ratesFewer no decisionsMore leadsAnd happier buyersGap Selling elevates the sales world's selling IQ and turns sales order takers into sales influencers. Read more

** OVER 1,000,000 COPIES SOLD in the $100M SERIES!! **Number 1 Amazon BEST SELLER for over THREE YEARS!I took home more in a year than the CEOs of McDonalds, IKEA, Ford, Motorola, and Yahoo….combined….as a kid in my twenties….using the $100M Offer method. It works. And it will work for you.Not that long ago though, my business had gotten so bad that I literally couldn’t even give my services away for free. At the end of each month, I would look at my bank account hoping to see progress (but there wasn’t). I knew something had to change...but what?Over the next 48 months, I went from losing money to making $36 for every $1 spent. In that time period, we generated over $120,000,000 across four different industries: service, e-commerce, software, and brick & mortar.But, unlike everyone else, we didn’t have great funnels, great ads, or a wealthy niche. In fact, we didn’t even send emails until we had crossed $50M in sales(!). Instead, we were able to do this one thing really well….we created offers so good, people felt stupid saying no.Here’s exactly what this book will show you how to do:How To Charge a Lot More Than You Currently Are…a- The Tiny Market Big Money Process we use to laser focus on niche markets overflowing with cashb- The “Unfair” Pricing formula….how we 100x’d our pricing (and got more people to say yes….for real)c- The Value Flip...so you never get price compared again (that’s a promise)d- The Virtuous Cycle of Price...use it to outspend your competition (for good) while using your product to attract the best talent.How To Make Your Product So Good, Prospects Find A Way To Pay For Ita- The Unbeatable Value Equation….to make what you sell worth more than your prospects have ever receivedb- The Delivery Cube….to make delivering your products and services cost less but provide morec- The Trim & Stack Hack….to maximize profit using the absolute best delivery methods. (This has never been shared publicly and was how we made $17M in profit on $28M in revenue in a year when I was 28 years old).How To Enhance Your Offer So Much, Prospects Buy Without Hesitatinga- The Scarcity Stack….how to use the three different types of scarcity in every offer you make (without lying) to get people to buy the moment you askb- The “Everyday” Urgency Blueprint... to get prospects to buy RIGHT NOW, using everyday life to create real, ethical time pressurec- Unbeatable Bonuses...and watch your prospects' hesitations melt away as they begin reading their credit cards to you before you even finish!d- God-mode Guarantees...so good they make anyone say yes (even people who would never normally consider buying). I’ll show you how to stack and layer all 4 types of guarantees together. I even give you my 13 favorite guarantees word-for-word to swipe for yourself.e- Magic Naming Formula to get the absolute highest response rates and conversion rates from everything you do to get new clients and so much more…The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offer method worked when you start hearing “What do I need to do to move forward?” ...before you even ask for the sale.If you want to get more prospects to reply to your ads for less advertising dollars and get them to say YES to breathtaking prices...then ADD TO CART, use its contents, and see for yourself. Read more

The instant New York Times bestseller, now available in paperback and featuring a new afterword from the author—the insider's guide to the Facebook/Cambridge Analytica scandal, the inner workings of the tech world, and who really runs Silicon Valley“Incisive.... The most fun business book I have read this year.... Clearly there will be people who hate this book — which is probably one of the things that makes it such a great read.”— Andrew Ross Sorkin, New York TimesImagine a chimpanzee rampaging through a datacenter powering everything from Google to Facebook. Infrastructure engineers use a software version of this “chaos monkey” to test online services’ robustness—their ability to survive random failure and correct mistakes before they actually occur. Tech entrepreneurs are society’s chaos monkeys. One of Silicon Valley’s most audacious chaos monkeys is Antonio García Martínez.After stints on Wall Street and as CEO of his own startup, García Martínez joined Facebook’s nascent advertising team. Forced out in the wake of an internal product war over the future of the company’s monetization strategy, García Martínez eventually landed at rival Twitter. In Chaos Monkeys, this gleeful contrarian unravels the chaotic evolution of social media and online marketing and reveals how it is invading our lives and shaping our future.  Read more