Sarah Winters (internationally renowned leader and founder of Content Design London) and content designer Rachel Edwards explain how to use content design techniques to make your content better for your users, and your organisation.They explain:what content design is,why content design is different from other types of writing,how to use data and evidence to create good content,who to involve in content creation.Using real-world and imagined examples, this practical guide supports you through the content design process one step at a time. This second edition includes updated case studies and a new chapter on journey mapping.Chapter 1: Why content design mattersChapter 2: The science of readingChapter 3: Content discovery and researchChapter 4: User stories and job storiesChapter 5: Journey mappingChapter 6: Bringing your organisation with youChapter 7: Designing contentChapter 8: Writing contentChapter 9: Pair writingChapter 10: CritsChapter 11: Finished pages Read more

Now in full color, the 10th anniversary edition of this classic book takes you deep into the influences that underlie modern video games, and examines the elements they share with traditional games such as checkers. At the heart of his exploration, veteran game designer Raph Koster takes a close look at the concept of fun and why it's the most vital element in any game. Why do some games become boring quickly, while others remain fun for years? How do games serve as fundamental and powerful learning tools? Whether you're a game developer, dedicated gamer, or curious observer, this illustrated, fully updated edition helps you understand what drives this major cultural force, and inspires you to take it further. You'll discover that: Games play into our innate ability to seek patterns and solve puzzles Most successful games are built upon the same elements Slightly more females than males now play games Many games still teach primitive survival skills Fictional dressing for modern games is more developed than the conceptual elements Truly creative designers seldom use other games for inspiration Games are beginning to evolve beyond their prehistoric origins Read more

This pocket-size version of Universal Principles of UX features the concepts and guidelines included in the original version in a handy, condensed take-along format. Richly illustrated and easy to navigate, Universal Principles of UX pairs clear explanations of each concept with visual examples of the ideas applied in practice. The book is organized into six broad categories:   Consider Empathize Define Research Design Validate And features principles as diverse as:   Design is not neutral Make the choice easy Some complexity cannot be reduced Map the ecosystem So you think you can scroll Don’t grade your own homework User Experience is a field notable for its expansiveness, complexity, and persistent evolution. This book is not a chronological retelling of the history of user experience design. It is also not a technical how-to book that will show you how to become a perfect user experience designer one step at a time. It’s a philosophical anthology of case studies, situations, problems, and contradictions encountered across more than fifteen years of working on real-world client projects that will teach you how to think, rather than tell you what to do. Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle. This landmark reference is the standard for designers, engineers, managers, and students who seek to broaden and improve their user experience design expertise. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge. Read more

How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization. Great customer experience needs a common language across disciplines to break down silos within an organization. This book provides a consistent model for accomplishing this and offers hands-on descriptions of every single step, tool, and method used. You'll be able to focus on your customers and iteratively improve their experience. Move from theory to practice and build sustainable business success. Read more

Keep track of all Your the passwords, usernames, and log-on details you need for the websites you visit? This is the perfect book to keep all your password information together and secure.Journals are some of the best kind of presents and gifts because it actually adds value to you and other people's lifes. Read more

Welcome to the future, where you can talk with the digital things around you: voice assistants, chatbots, and more. But these interactions can be unhelpful and frustrating--sometimes even offensive or biased. Conversations with Things teaches you how to design conversations that are useful, ethical, and human-centered--because everyone deserves to be understood, especially you. Read more

There is no single methodology for creating the perfect product-but you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful. Read more

Drawing on her experience of doing research with people with wide-ranging needs, Rebekah Barry shows that accessibility and inclusion are not just tick boxes on a compliance chart. Instead, being considerate of people’s different needs is central to making content better for everyone.Whether you’re an interaction designer, content creator, policy maker, or educator, this book guides you through how to make your content more inclusive and accessible, with a focus on neurodivergence and health conditions.What’s in the bookPart 1: Context and definitionsAn introduction to the language used in the book and the models of disability.Part 2: Practical advice on how to make digital content more inclusive and accessible for everyoneThis part covers general accessibility recommendations that make digital content better for everyone.This includes:clear language,structure and style,images,video and audio,using emojis.Part 3: How different conditions can affect how people experience contentThis section covers the experiences of people with some conditions that affect how they experience content. It includes tips for creating content that works for them.The conditions covered are:neurodiversity,bipolar disorder and depression,aphasia,deafblindness.Workshop: Naming thingsHow to run a naming workshop, including things to consider when:naming a public or internal service,naming a team,using acronyms and abbreviations in a name. Read more

"Game Feel" exposes "feel" as a hidden language in game design that no one has fully articulated yet. The language could be compared to the building blocks of music (time signatures, chord progressions, verse) - no matter the instruments, style or time period - these building blocks come into play. Feel and sensation are similar building blocks where game design is concerned. They create the meta-sensation of involvement with a game. The understanding of how game designers create feel, and affect feel are only partially understood by most in the field and tends to be overlooked as a method or course of study, yet a game's feel is central to a game's success. This book brings the subject of feel to light by consolidating existing theories into a cohesive book. The book covers topics like the role of sound, ancillary indicators, the importance of metaphor, how people perceive things, and a brief history of feel in games. The associated web site contains a playset with ready-made tools to design feel in games, six key components to creating virtual sensation. There's a play palette too, so the desiger can first experience the importance of that component by altering variables and feeling the results. The playset allows the reader to experience each of the sensations described in the book, and then allows them to apply them to their own projects. Creating game feel without having to program, essentially. The final version of the playset will have enough flexibility that the reader will be able to use it as a companion to the exercises in the book, working through each one to create the feel described. Read more

User story mapping is a valuable tool for software development, once you understand why and how to use it. This insightful book examines how this often misunderstood technique can help your team stay focused on users and their needs without getting lost in the enthusiasm for individual product features.Author Jeff Patton shows you how changeable story maps enable your team to hold better conversations about the project throughout the development process. Your team will learn to come away with a shared understanding of what you're attempting to build and why.Get a high-level view of story mapping, with an exercise to learn key concepts quicklyUnderstand how stories really work, and how they come to life in Agile and Lean projectsDive into a story's lifecycle, starting with opportunities and moving deeper into discoveryPrepare your stories, pay attention while they're built, and learn from those you convert to working software Read more

Talking to people about your designs might seem like a basic skill, but it can be difficult to do well. In many cases, how you communicate with stakeholders, clients, and other nondesigners may be more important than the designs themselves. Because if you canâ??t get their support, your work will never see the light of dayâ??no matter how good it is. This practical guide focuses on principles, tactics, and actionable methods for presenting your designs. Whether you design apps, websites, or products, youâ??ll learn how to get support from people who have influence over the project with the goal of creating the best user experience. Walk through the process of preparing and presenting your designs Understand stakeholder perspectives and learn how to empathize with them Cultivate both implicit and explicit listening skills Learn tactics and strategies for expressing the most effective response to feedback Create the right documentation for your decisions to avoid repeated conversations Learn why following through is just as important as the meeting itself Read more

Unlock the full power of Windows 11 with Windows 11 in easy steps!Discover the best features and functions of Windows 11 with this concise, easy-to-follow guide! Whether you’re new to Windows or upgrading to the latest version, this best-selling book is your perfect companion. Now, updated for Windows 2024 (24H2), you’ll learn how to: Navigate the Desktop, Start button, and Start menu with ease.Personalize customizable widgets for real-time updates like news and weather. Stay connected for work and with friends and family using Teams, Outlook, and Chat. Harness the power of AI with Copilot for quick answers to voice and text queries. Organize your files and keep your system running smoothly. You’ll master Windows 11 essentials in no time! Covers all PCs and laptops with the Windows 11 2024 Update (24H2). Read more

Imagine, at a terrifyingly aggressive rate, everything you regularly use is being equipped with computer technology. Think about your phone, cameras, cars-everything-being automated and programmed by people who in their rush to accept the many benefits of the silicon chip, have abdicated their responsibility to make these products easy to use. The Inmates Are Running the Asylum argues that the business executives who make the decisions to develop these products are not the ones in control of the technology used to create them. Insightful and entertaining, The Inmates Are Running the Asylum uses the author's experiences in corporate America to illustrate how talented people continuously design bad software-based products and why we need technology to work the way average people think. Somewhere out there is a happy medium that makes these types of products both user and bottom-line friendly; this book discusses why we need to quickly find that medium. Read more

Interviewing is a foundational user research tool that people assume they already possess. Everyone can ask questions, right? Unfortunately, that's not the case. Interviewing Users provides invaluable interviewing techniques and tools that enable you to conduct informative interviews with anyone. You'll move from simply gathering data to uncovering powerful insights about people. Read more

Making user experience (UX) central to development of a product, service or system enhances customer satisfaction, resulting in higher conversion rates and a stronger brand presence. This book provides a reasoned and authoritative description of what UX is, why it works and what tools and techniques are involved, in line with the BCS Foundation Certificate in User Experience, based on ISO 9241-210. Read more

The remarkable progress in algorithms for machine and deep learning have opened the doors to new opportunities, and some dark possibilities. However, a bright future awaits those who build on their working methods by including HCAI strategies of design and testing. As many technology companies and thought leaders have argued, the goal is not to replace people, but to empower them by making design choices that give humans control over technology.In Human-Centered AI, Professor Ben Shneiderman offers an optimistic realist's guide to how artificial intelligence can be used to augment and enhance humans' lives. This project bridges the gap between ethical considerations and practical realities to offer a road map for successful, reliable systems. Digital cameras, communications services, and navigation apps are just the beginning. Shneiderman shows how future applications will support health and wellness, improve education, accelerate business, and connect people in reliable, safe, and trustworthy ways that respect human values, rights, justice, and dignity. Read more

What is inclusive design? It is simple. It means that your product has been created with the intention of being accessible to as many different users as possible. For a long time, the concept of accessibility has been limited in terms of only defining physical spaces. However, change is afoot: personal technology now plays a part in the everyday lives of most of us, and thus it is a responsibility for designers of apps, web pages, and more public-facing tech products to make them accessible to all. Our digital era brings progressive ideas and paradigm shifts – but they are only truly progressive if everybody can participate.In Inclusive Design for a Digital World, multiple crucial aspects of technological accessibility are confronted, followed by step-by-step solutions from User Experience Design professor and author Regine Gilbert. Think about every potential user who could be using your product. Could they be visually impaired? Have limited motor skills? Be deaf or hard of hearing? This book addresses a plethora of web accessibility issues that people with disabilities face. Your app might be blocking out an entire sector of the population without you ever intending or realizing it. For example, is your instructional text full of animated words and Emoji icons? This makes it difficult for a user with vision impairment to use an assistive reading device, such as a speech synthesizer, along with your app correctly. In Inclusive Design for a Digital World, Gilbert covers the Web Content Accessibility Guidelines (WCAG) 2.1 requirements, emerging technologies such as VR and AR, best practices for web development, and more.As a creator in the modern digital era, your aim should be to make products that are inclusive of all people. Technology has, overall, increased connection and information equality around the world. To continue its impact, access and usability of such technology must be madea priority, and there is no better place to get started than Inclusive Design for a Digital World.What You’ll LearnThe moral, ethical, and high level legal reasons for accessible designTools and best practices for user research and web developersThe different types of designs for disabilities on various platformsFamiliarize yourself with web compliance guidelinesTest products and usability best practicesUnderstand past innovations and future opportunities for continued improvementWho This Book Is ForPractitioners of product design, product development, content, and design can benefit from this book. Read more

‘Kocienda reveals the real secret of Steve Jobs's leadership and Apple's magic’ – Kim Scott, bestselling author of Radical CandorA Wall Street Journal bestseller.An inside account of Apple's creative process during the golden years of Steve Jobs.'If you’ve ever wondered what it’s like to work in a hotbed of innovation, you’ll enjoy this inside view of life at Apple. Ken Kocienda pioneered the iPhone keyboard, and this book gives a play-by-play of their creative process – from generating ideas to doing a demo for Steve Jobs.'Adam Grant, bestselling author of OriginalsHundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era, the Golden Age of Apple.Ken Kocienda offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation, inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy, and uses these as a lens through which to understand productive work culture.An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day. Read more

In a complex world, products that are easy to use win favor with consumers. This is the first book on the topic of simplicity aimed specifically at interaction designers. It shows how to drill down and simplify user experiences when designing digital tools and applications. It begins by explaining why simplicity is attractive, explores the laws of simplicity, and presents proven strategies for achieving simplicity. Remove, hide, organize and displace become guidelines for designers, who learn simplicity by seeing before and after examples and case studies where the results speak for themselves. Read more

Unleash the Power of Modern Web Development with Typescript Key Features ● This book offers hands-on examples for Typescript programming● Advanced Typescript features such as enums, interfaces and namespaces explained● Shares best practices for structuring TypeScript code using type annotations. Helps develop maintainable and scalable TypeScript code.Book DescriptionThis book provides a comprehensive guide to TypeScript, a programming language that extends JavaScript with powerful features like static typing, classes, and interfaces. The book is divided into thirteen chapters that cover everything from setting up a development environment to building an Angular app with TypeScript. We start with an introduction to TypeScript and its benefits and go on to explain how TypeScript can help developers write more maintainable, scalable code and catch errors before they make it to production. The book then dives into more technical topics like basic type annotations, using the TypeScript compiler, advanced features like enums and interfaces, and manipulating types. The book then discusses chapters on classes and control flow analysis that are particularly helpful for developers looking to build more complex applications. The book teaches by example, with numerous code examples that illustrate the main concepts and approaches towards writing TypeScript programs and codes, and finishes with a comprehensive practical example that shows step-by-step development of a modern web application using TypeScript and Angular.What you will learn● Learn how to create a new TypeScript project with default settings and configurations. ● Discover how to incorporate basic type-annotations into your code for improved clarity and accuracy. ● Explore the use of type-aliases, interfaces, and enums to write more organized and expressive TypeScript code. ● Gain knowledge on building modular and error-free applications in TypeScript. ● Discover how to leverage type-guards, classes, and other TypeScript utilities to write more robust code. ● Learn how to work with advanced features like generics and take your TypeScript skills to the next level.Who is this book for?This book is targeted towards front-end developers who are familiar with JavaScript and are interested in expanding their skillset with TypeScript. Whether you are a beginner with little to no experience or an intermediate developer looking for a reference guide, this book is designed to help you supercharge your development and enhance your tooling. With its clear and concise explanations, it's perfect for those who are new to TypeScript and looking to gain a deeper understanding of its capabilities.Table of ContentsChapter 1: Introduction to TypeScript and its BenefitsChapter 2: Setting Up a Development EnvironmentChapter 3: Basic Type AnnotationsChapter 4: Using the TypeScript CompilerChapter 5: Enums, Interfaces, and NamespacesChapter 6: Objects, Arrays, and Tuples in TypeScriptChapter 7: Functions in TypeScriptChapter 8: Classes in TypeScriptChapter 9: Control Flow AnalysisChapter 10: Manipulating TypesChapter 11: TypeScript ModulesChapter 12: Creating Declaration FilesChapter 13: TypeScript Project: Creating an Angular AppAbout the AuthorDan Wellman is an author and coder from the United Kingdom, with over 15 years of experience in the front-end realm. He has written extensively on JavaScript, both online and offline, and has created numerous videos for platforms in the digital education sector, such as PluralSight. He is currently working as a senior developer for a global fin-tech company. Read more