I took home more in a year than the CEOs of McDonald's, IKEA, Ford, Motorola, and Yahoo combined as a kid in my 20s using the $100M Offers method. It works. And it will work for you.Not that long ago, though, my business had gotten so bad that I literally couldn’t even give my services away for free. At the end of each month, I would look at my bank account hoping to see progress (but there wasn’t). I knew something had to change...but what?Over the next 48 months, I went from losing money to making $36 for every $1 spent. In that time period, we generated over $120,000,000 across four different industries: service, ecommerce, software, and brick and mortar.But, unlike everyone else, we didn’t have great funnels, great ads, or a wealthy niche. In fact, we didn’t even send emails until we had crossed $50M in sales. Instead, we were able to do this one thing really well: We created offers so good, people felt stupid saying no.Here’s exactly what this book will show you how to do:How to charge a lot more than you currently areThe tiny market, big money process we use to laser focus on niche markets overflowing with cashThe “unfair” pricing formula: How we multiplied our pricing by 100 (and got more people to say yes...for real)The value flip...so you never get price compared again (That’s a promise.)The virtuous cycle of price: Use it to outspend your competition (for good) while using your product to attract the best talent.How to make your product so good, prospects find a way to pay for itThe unbeatable value equation: to make what you sell worth more than your prospects have ever receivedThe delivery cube: to make delivering your products and services cost less but provide moreThe trim and stack hack: to maximize profit using the absolute best delivery methods. (This has never been shared publicly and was how we made $17m in profit on $28m in revenue in a year when I was 28 years old)How to enhance your offer so much, prospects buy without hesitatingThe scarcity stack: How to use the three different types of scarcity in every offer you make (without lying) to get people to buy the moment you askThe “everyday” urgency blueprint: to get prospects to buy right now, using everyday life to create real, ethical time pressureUnbeatable bonuses...and watch your prospects' hesitations melt away as they begin reading their credit cards to you before you even finish!God-mode guarantees: So good they make anyone say yes (even people who would never normally consider buying). I’ll show you how to stack and layer all four types of guarantees together. I even give you my 13 favorite guarantees word-for-word to swipe for yourself.Magic naming formula to get the absolute highest response rates and conversion rates from everything you do to get new clientsAnd so much moreThe methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale. Read more

You can get two times, 10 times, or 100 times more leads than you currently are withoutchanging anything about what you sell....This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.The problem is—most business owners don’t know how to get leads.I wrote this book to solve your leads problem.Today, our companies generate 20,000+ new leads per day across 16 different industries. And they do it using the eight “never-go-hungry” playbooks inside. Once you see them, you can’t unsee them. They’re so powerful, they work without your permission.Inside you will find:The easiest way to get another five customers tomorrowThe hook-retain-reward system to transforms content into leadsThe six-part ad framework that gets more people—especially strangers—to want what you sellThe one question that immediately turns any stranger (no matter how cold) into a hot leadThe seven direct referral methods responsible for 30 percent of my salesThe affiliate playbook that gets hundreds of other businesses to advertise your stuff for freeThe agency agreement that gets them to teach you their lead-getting secrets at no costThe how-to-get-people-off-the-streets-and-getting-you-leads-in-less-than-two-weeks frameworkAnd everything else that got our companies boatloads of leads...fastAnd the best part is...you can use these playbooks to get more leads within an hour of listening to this book. You just have to know where to look...and the first place is inside.If you want to get more leads for your business...then buy now, use its contents, and see for yourself. Read more

Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same. Contagious is filled with fascinating information drawn from Berger's research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-listen for people who want their projects and ideas to succeed. Read more

Leverage the power of AI to build a passive income stream that works for you 24/7.Join The AI Revolution with Straight-To-The-Point AI-guided activities.From Novice to AI Whisperer in just 4 days – your first step in a practical 21-day challenge to earn passive income with ANo fluff. No jargon. Just action. No tech degree required!BONUS #1: Free Personalized Course designed to complement and enhance the strategies in this book.BONUS #2: Exclusive beta access to Book 2 in the series on practical AI - only for a limited time before it's released to the public!The world of artificial intelligence is exploding, and it's creating unprecedented opportunities for anyone with the right knowledge. As an agency owner, author, and coach specializing in AI monetization, I've seen firsthand how individuals, just like you, are leveraging AI models to achieve financial freedom and build smart money habits. This book is the first step on your journey to doing the same. It's a practical AI guide designed to kickstart your AI education, even if you're an AI beginner.This "Book I" is your invitation to the first 4 days of a practical 21-day challenge designed to get you generating passive income with AI. Think of it as laying the foundation for your own AI-powered income engine, using smart money strategies to leverage this revolutionary technology.In this book, you'll discover:The fundamental building blocks of AI: Learn the core concepts of artificial intelligence for business in a way that's easy to understand, even if you're starting from scratch.How to avoid common AI pitfalls: Navigate the potential downsides of AI and avoid common mistakes that can cost you time and money.A mind-bending journey through the AI wonderland that will revolutionize your approach to starting your own business.The secret "AI Whisperer" technique that will have ChatGPT and other AI models eating out of your hand.The secret language of AI Prompts: Master the art of prompt engineering and unlock the true power of AI tools.A curated selection of mind-blowing AI applications: Discover the tools that will revolutionize your workflow and income potential.Practical workbook exercises designed to solidify your understanding: Turn knowledge into action with hands-on activities for each day of the challenge.And so much more.Maybe you're thinking..."I'm not tech-savvy enough to understand AI."Don't worry! This AI for beginners book is designed for beginners, breaking down complex concepts into bite-sized pieces."AI seems overwhelming and complicated."We'll demystify AI and business and show you how to use AI in practical, everyday ways."I don't have time to learn a new skill."This book is structured as a 4-day challenge, requiring just a small commitment each day.You can start making money with AI, even if you've never written a line of code or used an AI tool before.This is just the beginning of your 21-day journey to financial freedom.Download Book I today and take the first step towards mastering AI and building your passive income empire! (This is Book I of a 3-part series. Books II and III will guide you through building your AI-powered passive income system.)Don't let this chance to learn AI prompt engineering and make money with AI slip away.Start your 21-day journey to AI-driven financial freedom today. Read more

Uncover the captivating science behind viral trends in business, marketing, and human behavior in the breakthrough debut — named one of the best books of the decade by The A.V. Club and The Guardian — by Malcolm Gladwell, the bestselling author of The Bomber Mafia.   The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.“A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.” —Michael Lewis Read more

How To Double and Triple Your Sales in Any Market.Understanding the "psychology of selling" is more important than the techniques and methods of selling. Mastering it is a promise of prosperity that sales trainer and professional speaker Brian Tracy has seen fulfilled again and again.In The Psychology of Selling, Tracy shows how salespeople can learn to control their thoughts, feelings, and actions to make themselves more effective. You'll learn:"The inner game of sales and selling."How to eliminate the fear of rejection.How to build unshakeable confidence.The psychology of why people buy and how to leverage it.The Psychology of Selling quickly gives you a series of ideas, methods, strategies, and techniques that you can use right away to make more sales, faster and easier than ever before.More salespeople have become millionaires by listening to and applying these ideas than from any other sales training process ever developed. Read more

HOW DOES MAGIC HAPPEN?The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas."Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and case studies of campaigns for AmEx, Microsoft and the like. This is a must-read." —Entrepreneur ("Best Books of the Year")Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.Based on thirty years of field work inside the largest experiment in human behavior ever conceived—the forever-unfolding pageant of consumer capitalism—Alchemy, the revolutionary book byOgilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others.Heralded as “one of the leading minds in the world of branding” by NPR and "the don of modern advertising" by The Times, Sutherland is a unique thought leader, as comfortable exchanging ideas with Nobel Prize winners Daniel Kahneman and Richard Thaler (both interviewed in these pages) as he is crafting the next product launch. His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision-making can be found in surprising places:What can honey bees teach us about creating a sustainable business?How could budget airlines show us how to market a healthcare system?Why is it better to be vaguely right than precisely wrong?What might soccer penalty kicks teach us about the dangers of risk-aversion?Better “branding,” Sutherland reveals, can also be employed not just to sell products, but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech. Equally startling and profound, Sutherland’s journey through the strange world of decision making is filled with astonishing lessons for all aspects of life and business.  Read more

From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as both a former MTV marketing executive and a respected media studies professor, she reveals how companies weaponize psychology to transform casual customers into devoted followers.This groundbreaking book uncovers how social media platforms use anxiety-inducing algorithms to keep you trapped in a purchase-panic cycle; the secret playbook marketers use to create "brand religions" around everyday products; why even the most rational consumers fall prey to scarcity marketing and manufactured FOMO; and practical strategies to break free from manipulative digital marketing tactics.With compelling real-world examples and insights from industry insiders, Hoodwinked equips you with the knowledge to recognize and resist these sophisticated manipulation techniques. Dr. Einstein's expertise has been featured in the New York Times, Wall Street Journal, and Harvard Business Review, making her the perfect guide through the maze of modern marketing manipulation. Read more

Your Entire Marketing Strategy on One PageTo build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.In this groundbreaking new book you'll discover:How to get new customers, clients, or patients and how to make more profit from existing ones.Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses.How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan.How to annihilate competitors and make yourself the only logical choice.How to get amazing results on a small budget using the secrets of direct response marketing.How to charge high prices for your products and services and have customers actually thank you for it. Read more

Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to. Read more

Bigger Results with Less MarketingYou keep being told to do more marketing — more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There’s a better way.The lean movement has transformed manufacturing and is now revolutionizing marketing. Small, medium, and large businesses are getting bigger and better results with less marketing.In this book, you’ll discover:Why many existing marketing techniques have stopped working and what to do instead.The exact tools and tactics you need to build a devastatingly effective marketing system.How to win with a simple, structured, and systemized approach rather than failing with random acts of marketing.How to pivot from bloated, ineffective, and wasteful marketing activities to ones that compel prospects to take action.How to create a strong product-market fit so that your target market intensely desires what you have to offer.How to do marketing you’ll be proud of that works without hype, scams, or pressure.How to build a strong brand that creates goodwill and attracts ideal customers.Lean Marketing is a follow-up to the international bestselling phenomenon, The 1-Page Marketing Plan.Stop trying to outshout the other guy. Stop blunt-force conventional marketing tactics that annoy, interrupt, and repel. Stop wasting time with theoretical claptrap that doesn’t work in the real world. Get immediate traction by implementing lean marketing. Read more

The classic guide to copywriting, now in an entirely updated fourth editionThis is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention―and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step “Motivating Sequence” for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful “lead magnets” that double response rates * The “4 S” formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. Read more

FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising?Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell.In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including:* How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret.* Why Developing Your "USP"  Can Leave Your Competition in  the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably.* How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage.* How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately.     * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response.* What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level.* How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services.* Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.)* Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet.* How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads.* Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in.* How to Use the Devilishly Effective Pyramid  Principal--Lure readers into your ads by understanding human eyeball behavior.* 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW.* How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.)* Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this?* 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic.* How to Cause People to Mentally Demonstrate Your Products... Before They Buy.* How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter.* "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight.* Typestyles that Actually REDUCE Readership--Are you using them?* This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it?* Widely Used Typeface LOWERS Comprehension  Up to 67%--Are you using it?* The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist.* And Much More Read more

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals:• How to get a job in advertising• How to choose an agency for your product• The secrets behind advertising that works• How to write successful copy—and get people to read it• Eighteen miracles of research• What advertising can do for charities And much, much more. Read more

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there Position a follower so that it can occupy a niche not claimed by the leader Avoid letting a second product ride on the coattails of an established one. Positioning also shows you how to:Use leading ad agency techniques to capture the biggest market share and become a household name Build your strategy around your competition's weaknesses Reposition a strong competitor and create a weak spot Use your present position to its best advantage Choose the best name for your product Determine when-and why-less is more Analyze recent trends that affect your positioning. Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today. Read more

The Book That Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process," Strategic Selling presented the idea of selling as a joint venture and introduced the decade's most influential concept, Win-Win. The response to Win-Win was immediate and helped turn the small company that created Strategic Selling, Miller Heiman, into a global leader in sales development with the most prestigious client list in the industry. The New Strategic Selling This modern edition of the business classic confronts the rapidly evolving world of business-to-business sales with new real-world examples, new strategies for confronting competition, and a special section featuring the most commonly asked questions from the Miller Heiman workshops. Learn: * How to identify the four real decision makers in every corporate labyrinth * How to prevent sabotage by an internal deal-killer * How to make a senior executive eager to see you * How to avoid closing business that you'll later regret * How to manage a territory to provide steady, not "boom and bust," revenue * How to avoid the single most common error when dealing with the competition. Read more

“Bernays’ honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies.”—Noam Chomsky“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”—Edward BernaysA seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891–1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed “engineering of consent.” During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would “Make the World Safe for Democracy.” The CPI would become the blueprint in which marketing strategies for future wars would be based upon.Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, as well as his uncle, Sigmund Freud, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses. Read more

This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance – fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'. Read more

The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effective for ANY business. In this updated and revised edition of No B.S. Direct Marketing, Dan Kennedy, and his coauthors Darcy Juarez and Marty Fort, build on and re-affirms all the essential direct marketing strategies in the original edition, and adds new material addressing online, social and viral marketing media. Strategies in the book are illustrated by updated case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales. Read more

Why do so many smart people struggle with marketing? The answer is simple: smart people love complexity, and complexity brews problems.Does your marketing feel like it has way too many moving parts?If so, Simple Marketing for Smart People is the solution you’ve been searching for.Authored by messaging strategist Billy Broas, and Wall Street Journal bestselling author Tiago Forte, this book cuts through the clutter of the modern digital marketing landscape, guiding you to create authentic marketing that resonates with your ideal customers and clients.The approach is refreshingly simple.At the core of this methodology is a crucial insight: your customers need certain beliefs to embrace your product. Without these beliefs, no amount of discounts, free content, or tactics will suffice.You have the power to instill these beliefs. That’s what Simple Marketing for Smart People is all about.The powerful technique of Belief Building will revolutionize your marketing strategy. Learn how to craft marketing content—email, social media, or your website—that compels customers to act. With the right pieces to solve your marketing puzzle, you can prioritize your marketing efforts effectively, use your limited time wisely, captivate your customers, expand your sales—and have fun doing it.Billy Broas is renowned for his straightforward and relatable approach to marketing. His strategies have helped countless experts turn their knowledge into successful six- and seven-figure businesses. This book unveils the secrets behind Billy’s marketing philosophy, including how to:Simplify your marketing and overcome complexity.Focus your efforts and stop spreading yourself too thin.Move beyond endless funnels, hashtags, and ever-changing channels like TikTok, Instagram, and Facebook.Master new techniques to understand your customers like never before.See your product from your customer’s perspective.Craft marketing content that makes confident claims and supports them with solid proof.. . . And much more.Simple Marketing for Smart People provides the clarity you need. Join the ranks of those who have used the strategies in this book to attract ideal customers, boost sales, and enjoy the process. Read more