The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now he goes further, offering powerful new insights. After years of research, Christensen has come to one critical conclusion: Our long-held maxim - that understanding the customer is the crux of innovation - is wrong. Customers don't buy products or services; they "hire" them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The "Jobs to Be Done" approach can be seen in some of the world's most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes - it's about predicting new ones. Christensen contends that by understanding what causes customers to "hire" a product or service, any business can improve its innovation track record, creating products not only that customers want to hire, but for which they'll pay premium prices to bring them into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts. This book carefully lays down Christensen's provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world - and, most importantly, how not to squander the insights it provides. Read more

"Never started a company before? Struggling with little or no cash? Have no experience, no baseline to judge your progress against? Thank God! You've got a shot at making this work." So says Mike Michalowicz, author of The Toilet Paper Entrepreneur, a business book that is so uniquely useful, so raw and entertaining, it reads like the brainchild of Steve Jobs and Chris Rock. The founder of three multimillion-dollar companies, including Obsidian Launch, a company that partners with first-time entrepreneurs to grow their concepts into industry leaders, Mike Michalowicz knows what it really takes to spin your great idea into pure gold. Whether you're just starting out or have been at this for years, Mike's "get real" approach to business is a much-needed, swift kick in the pants. In this book, you'll discover:Why a business plan is a total waste of your timeWhy fulfilling your own needs is the first and last order of businessWhich three sheets of paper you need to successfully launch, manage, and grow your businessHow to get started in business with little or no moneyHow to find and exploit resources that no one else knows aboutHow to stop procrastinating and take action NOW! Read more

This is one of the primary student supplements to MILADY STANDARD COSMETOLOGY 2016. The Exam Review contains chapter-by-chapter questions in multiple-choice formats to help students prepare for their state board exams. The answer key at the back of the book allows students to check accuracy and identify weak areas. Read more

Feeling stuck in a low-revenue and frustrated customer cycle? Break free from conflict and learn how to make everyone walk away happy.Unsure how to differentiate yourself in a busy market without slashing profits? Worried weak sales skills will doom your small business efforts? Need to generate higher ticket averages and fewer callbacks?Joe Crisara was once a struggling home service contractor. He’s now a worldwide educator, entrepreneur, and author who is inspiring everyone from startup managers to Fortune 1000 companies with his unique process. And now he’s ready to reveal his trusted playbook to help you double your income while staying confident in your ethics. What Should We Do? is a down-to-earth primer on persuasion, selling, presentation, and closing. Full of boots-on-the-ground anecdotes and eye-opening insights, it offers a principle-centered system that helps everybody come out on top. And by following Uncle Joe’s passionate coaching, you’ll soon be seeing successes beyond your wildest imagination.You’ll discover:An honest, step-by-step sales approach that ensures small businesses thriveHow operating with integrity can lead to growing profits and increased valueEasy-to-digest summaries that help keep your company on an upward trajectorySample dialogues between contractors and clients so you can go into every situation with confidenceThe key question you need to be asking, tons of downloadable bonus tools, and much, much more!What Should We Do? is the definitive field guide for anyone managing a blue-collar business. If you like actionable advice, authentic examples, and conversational guidance, then you’ll love Joe Crisara’s must-have manual.Buy What Should We Do? to map out your next steps today! Read more

International expert and consultant David Maister offers a brilliant and accessible guide to every management issue at play in professional firms. Professional firms differ from other business enterprises in two distinct ways: first, they provide highly customized services and thus cannot apply many of the management principles developed for product-based industries. Second, professional services are highly personalized, involving the skills of individuals. Such firms must therefore compete not only for clients but also for talented professionals. Drawing on more than ten years of research and consulting to these unique and creative companies, David Maister explores issues ranging from marketing and business development to multinational strategies, human resources policies to profit improvement, strategic planning to effective leadership. While these issues can be complex, Maister simplifies them by recognizing that “every professional service firm in the world, regardless of size, specific profession, or country of operation, has the same mission statement: outstanding service to clients, satisfying careers for its people, and financial success for its owners.”This audiobook is expertly read by BJ Harrison, and was produced and published by Echo Point Books & Media, an independent bookseller in Brattleboro, Vermont. Audio engineering by Blake Rook. Copyright (C) 1993 by David H. Maister.PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. Read more

Anthony Bourdain, host of Parts Unknown, reveals "twenty-five years of sex, drugs, bad behavior and haute cuisine" in his breakout New York Times bestseller Kitchen Confidential.Bourdain spares no one's appetite when he told all about what happens behind the kitchen door. Bourdain uses the same "take-no-prisoners" attitude in his deliciously funny and shockingly delectable book, sure to delight gourmands and philistines alike. From Bourdain's first oyster in the Gironde, to his lowly position as dishwasher in a honky tonk fish restaurant in Provincetown (where he witnesses for the first time the real delights of being a chef); from the kitchen of the Rainbow Room atop Rockefeller Center, to drug dealers in the east village, from Tokyo to Paris and back to New York again, Bourdain's tales of the kitchen are as passionate as they are unpredictable.Kitchen Confidential will make your mouth water while your belly aches with laughter. You'll beg the chef for more, please. Read more

Imagine you could develop a customer-focused culture so powerful that your employees always seem to do the right thing. They encourage each other, proactively solve problems, and constantly look for ways to go the extra mile.In short, imagine a workplace culture where employees were absolutely obsessed with customer service.The Service Culture Handbook is a step-by-step guide to help you develop a customer-focused culture in your company, department, or location. Whether you’re just beginning your journey, or have been working on culture for years, this handbook will prepare you to take the next step. You’ll receive actionable advice, straightforward exercises, and proven tools you can utilize immediately.Learn the one thing that forms the foundation of every great culture. Discover what customer-focused companies do differently to engage their employees. And explore ways to strategically align every facet of your organization with outstanding service.Creating and sustaining a customer-focused culture is a never-ending journey that takes hard work, dedication, and commitment. The Service Culture Handbook is an indispensable resource to help you and your employees stay headed in the right direction.Praise for The Service Culture Handbook:"The Service Culture Handbook provides the poignant inspiration and practical instruction for the difficult work of transforming a service culture into one that is distinctive, successful, and permanent." —Chip R. Bell, author of Kaleidoscope: Delivering Innovative Service That Sparkles"Though research continues to uncover the astonishing impact of customer-focused cultures on customer loyalty and business results, few organizations know how to get there. Jeff Toister unlocks that mystery through this practical (and fun to read!) guide to developing a culture that really works." —Brad Cleveland, founding partner and former CEO, International Customer Management Institute Read more

The Exam Review for Milady Standard Esthetics: Fundamentals contains chapter-by-chapter questions in multiple-choice format to help students prepare for their state board exams. The answer key at the back of the book allows students to check accuracy and identify weak areas. The questions themselves are unique to this supplement. The Exam Review has been updated to match the contents of Milady Standard Esthetics: Fundamentals, 11e. Read more

What Is A Boutique? A professional services firm past the start-up stage but pre-scale.Examples can be found in consulting, marketing and advertising, IT services, etc.It's basically anyone who sells their expertise.There are 1,465,900 boutiques. This book is for owners of professional services firms It Is About What Firms At Scale DoIt is about what boutiques need to do to scale.This knowledge gap between those at scale, and those not at scale, makes all the difference There is about two trillion dollars spent per year on professional services. Those at scale capture most of it. If you want a bigger piece of the pie, you must scale.  We Are In The Golden Era Of Boutiques  The business models of your clients are being disrupted. This makes it virtually impossible for them to have all the required expertise in-house.Clients are looking for external expertise.Clients have big budgets to spend.Clients are buying from boutiques in record numbers. The sun is shining. Time to make hay. Read more

Service design is a rapidly growing area of interest in design and business management. There are a lot of books on how to get started, but this is the first book that describes what a "good" service is and how to design one. This book lays out the essential principles for building services that work well for users. Demystifying what we mean by a "good" and "bad" service and describing the common elements within all services that mean they either work for users or don't.A practical book for practitioners and non-practitioners alike interested in better service delivery, this book is the definitive new guide to designing services that work for users. Read more

Client Formula Book For Hair Stylist. Complete Hair Stylist's hair color formula record for clients. To keep your clients coming back for future services, write down colors, toners, processing times and personal preferences. Track and access all your client's data easily using our organized log book. The book is organized alphabetically to maximize page usage, pages document a detailed client profile, and contains enough pages for 285 client entries. This is a must have for every color specialist.This simple tracker includes an alphabetized directory which coordinates with pre-numbered pages which helps you quickly locate the client profile page.What's inside? Inside you'll find the perfect hair stylist record keeping layout.Customer information fields:NameAddressPhone numberEmailNotesService EntriesDateService Performed; One full page of tracking per client.PriceNotesFormulaTonersPreferencesFeatures:Over 280 client entriesOrganized Alphabetically A-ZPre-numbered pages to easily reference clientsEnhance your salon station and start tracking your client hair formula's today! Read more

The Exam Review contains chapter-by-chapter questions in multiple-choice formats to help students prepare for their state board exams. The answer key at the back of the book allows students to check accuracy and identify weak areas. Read more

Most companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains. Then service gets to make a brief appearance – for as long as it takes to calm the customer down and fix whatever foul-up jeopardized the relationship.In Uncommon Service, Frances Frei and Anne Morriss show how, in a volatile economy where the old rules of strategic advantage no longer hold true, service must become a competitive weapon, not a damage-control function. That means weaving service tightly into every core decision your company makes.The authors reveal a transformed view of service, presenting an operating model built on tough choices organizations must make:• How do customers define “excellence” in your offering? Is it convenience? Friendliness? Flexible choices? Price?• How will you get paid for that excellence? Will you charge customers more? Get them to handle more service tasks themselves?• How will you empower your employees to deliver excellence? What will your recruiting, selection, training, and job design practices look like? What about your organizational culture?• How will you get your customers to behave? For example, what do you need to do to get them to treat your employees with respect? Do you need to make it easier for them to use new technology?Practical and engaging, Uncommon Service makes a powerful case for a new and systematic approach to service as a means of boosting productivity, profitability, and competitive advantage. Read more

Break Free from Your Business and Get Your Life BackWhat if you could have real freedom in your business and spend more time with the people that matter most?What if you could spend your days doing work that matters for people who really care...and be profitable every month?What if you could accelerate your company’s growth while working less hours?David Finkel is an ex-Olympic-level athlete turned business multimillionaire and is one of the nation's most respected business thinkers. Over the past 20 years, David and the Maui Mastermind Coaches and Advisors have personally scaled companies with an aggregate market value of $63 billion.Stephanie Harkness is a serial entrepreneur with more than 35 years’ experience and eight successful businesses under her direct leadership. She shepherded over 100 start-ups through funding by venture capitalists with the expected outcome of acquisition or IPO.Together, in Build a Business, Not a Jobthey give you a concrete, step-by-step map to build an owner-independent company and get your life back.Reading this book, you’ll learn:The only sustainable way to escape the Self-Employment Trap™.The 4 most costly excuses that hold business owners back.The 8 essential building blocks upon which to scale your company.25 formats to package your business systems.A powerful 1-page quarterly action plan.Six time-mastery strategies to free up a full day each week to build your business.You will also find super-inspiring true stories:How a skilled surgeon tamed his medical practice not by working more, but rather by empowering his systems, team, and culture to do more.How a contractor escaped the 70-hour-a-week trap, doubled his sales, and cut his work hours in half (and how you can do it too.)How a second-generation manufacturer took over his family business and brought it from the brink of failure torecord profits.How a niche software company owner grew her company’s market value tenfold, while at the same time enjoying a greater sense of time freedom than she ever thought possible.Those stories demonstrate that you can “have it all”: less stress, faster growth, less working hours, more profits.Pick up your copy today and build an owner-independent company to get your life back. Read more

For the Woman Who's Ready to Create the Life She Deserves—One Weekend at a TimeAre you stuck in a cycle of waiting for the weekend to find happiness, only to spend it exhausted, overindulging, or mindlessly scrolling? What if you could transform your weekends into intentional moments that fuel your growth, happiness, and health?In The Weekenders Club, Emily Judice invites you to redefine your weekends and, in turn, your entire life. Through practical strategies, personal stories, and a fresh perspective on balance, Emily shows you how to:Reclaim your time and energySet boundaries that protect your peaceAlign your weekends with your values and life goalsBreak free from the cycle of stress and burnoutDiscover a blueprint for intentional living—without giving up the fun!This book is your guide to BEcoming THAT GIRL—the woman who knows how to live with purpose and create a life she truly loves. Whether it’s learning to say no, finding joy in the mundane, or simply showing up for yourself, The Weekenders Club will inspire you to take action and start designing a life you don’t need to escape from. Read more

A practical guide to opening and running a successful Independent Coffee Shop, essential reading for all Entrepreneurs.Don't open your coffee shop until you have read thisHow to select your coffee shop locationHow to get a great team for your coffee shopHow to provide WOW serviceHow to choose what to sell in your coffee shopThe importance of a good layout in your coffee shopHow to choose the equipment for a new coffee shopHow to run your coffee shopHow to keep in financial control of your coffee shopHow to sell your coffee shop‘Straight forward, independent, no-nonsense advice is not easy to find.This is a must-read book for every budding and existing coffee shop entrepreneur. Even if you do not own a coffee shop, read it for great business advice.’Martyn Herriott - Beverage Standards AssociationAndrew & Claire Bowen opened their first franchised coffee shop in 2007, after leaving senior roles in retail and healthcare. Within eighteen months they had opened three outlets and had over £1m turnover. In 2011 they developed their own independent format, which they continue to run. They support coffee shop owners worldwide as founders of Café Success Hub. Read more

For HVAC Service Business Owners Who Are Ready to Enjoy an Elite Level of Success and FreedomAre you serious about becoming a multi-millionaire – and willing to do the work and fully commit to the program in order to turn your vision into reality? If so, the 8-Figure Accelerator is a proven path to achieving:An 8-figure HVAC service business that runs itselfA level of freedom that goes way beyond financesMastery of every area of your lifeAn elite network that has your backA legacy that outlives youBut here’s fair warning: The 8-Figure Accelerator is not for everyone, and that’s by design. There are no quick fixes. The system is intense, demanding, and crafted for those who understand that real success requires discipline and commitment.Is this program for you? Read the book and judge for yourself! Read more

El libro que cautivó a más de medio millón de lectores, que inspiró la serie The bear y que revolucionó la industria del tercer sector.Con solo veintiséis años, Will Guidara asumió el mando de Eleven Madison Park, un restaurante cuyo esplendor quedaba lejos en el tiempo, convirtiéndolo a los pocos años en el mejor del mundo. ¿Cómo lo logró? Con una filosofía revolucionaria: un cambio de paradigma que situaba al cliente en el centro de su negocio y que abogaba por dar siempre más de lo que se espera de uno. Guidara y su equipo convirtieron simples servicios en experiencias extraordinarias. El ejemplo más memorable es la vez en la que sirvieron unos perritos calientes a dos clientes de sus tres estrellas Michelin que se lamentaban de llevar días en Nueva York sin haberlos probado aún.La publicación de este libro se ha convertido en un fenómeno de ventas en Estados Unidos y sirvió como referencia para la segunda temporada de la serie del momento, The Bear. Su historia, que trasciende el mundo de la cocina, ha servido de inspiración para aquellos que, como Guidara, buscan alcanzar la excelencia, sorprender y resolver los desafíos profesionales que la vida les plantea. El secreto está en convertir cada gesto, cada acción ordinaria, en un momento inolvidable.«Will no solo transformó un restaurante, sino que desafió toda nuestra idea de lo que es el servicio.» Simon Sinek autor de Empieza con el porqué Read more

A fresh take on bar management from a veteran behind the stick and the manager’s desk!In this compulsively readable guide to running a successful bar, Ramona Pettygrave Shah draws on over a decade of experience at the speed rail to dispense wisdom with a dash of wit. Delving into topics from time management to team cultivation to finances, she speaks with authority and clarity about the issues real-world bar managers and other employees face in a business with little room for error and lots of pitfalls to be avoided.From the simplest neighborhood dive to the ritziest cocktail bar, from virgin barback to restaurant owner, there’s no one who wouldn’t benefit from Ramona’s sound advice. And while that advice is sometimes served with a twist of sarcasm, there’s always a no-nonsense straight-talk chaser.By turns irreverent and profound, Straight Up: Real World Secrets to Running a Killer Bar is your guide to the attitude, organization, and teamwork necessary to absolutely crush it in the world of bartending and bar management.Bonus: Straight Up features a can't-miss collection of carefully curated infusion, cocktail, juice & syrup recipes and accompanying mixology tips designed to help you raise the bar and set a new standard for drink design. Read more

Managing Hospitality Organizations: Achieving Excellence in the Guest Experience, Third Edition takes students on a journey through the evolving service industry. Each chapter focuses on a core principle of hospitality management and is packed with practical advice, examples, and cases from some of the best companies in the service sector. Authors Robert C. Ford and Michael Sturman emphasize the critical importance of focusing on the guest and creating an unforgettable customer experience. Whether your students will be managing a neighborhood café, a convention center, or a high-end resort hotel, they will learn invaluable skills for managing the guest experience in today’s ultracompetitive environment. Included with this title: LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Read more