Approaching reliability from the standpoint of substance rather than advanced probability theory and higher mathematics, this book separates the hows from the whys at a level that is relevant to those with only limited technical training as well as those seeking a more analytical framework. Its three-fold presentation (1) describes how reliability is defined and specified; (2) addresses methods of designing reliability; and (3) covers techniques for proving and improving the reliability of a system. Read more

Advanced Statistics in Research: Reading, Understanding, and Writing Up Data Analysis Results is the simple, nontechnical introduction to the most complex multivariate statistics presented in empirical research articles.wwwStatsInResearch.com, is a companion website that provides free sample chapters, exercises, and PowerPoint slides for students and teachers. A free 600-item test bank is available to instructors. Advanced Statistics in Research does not show how to perform statistical procedures--it shows how to read, understand, and interpret them, as they are typically presented in journal articles and research reports. It demystifies the sophisticated statistics that stop most readers cold: multiple regression, logistic regression, discriminant analysis, ANOVA, ANCOVA, MANOVA, factor analysis, path analysis, structural equation modeling, meta-analysis--and more.Advanced Statistics in Research assumes that you have never had a course in statistics. It begins at the beginning, with research design, central tendency, variability, z scores, and the normal curve. You will learn (or re-learn) the big-three results that are common to most procedures: statistical significance, confidence intervals, and effect size. Step-by-step, each chapter gently builds on earlier concepts. Matrix algebra is avoided, and complex topics are explained using simple, easy-to-understand examples.Need help writing up your results? Advanced Statistics in Research shows how data-analysis results can be summarized in text, tables, and figures according to APA format. You will see how to present the basics (e.g., means and standard deviations) as well as the advanced (e.g., factor patterns, post-hoc tests, path models, and more). Advanced Statistics in Research is appropriate as a textbook for graduate students and upper-level undergraduates (see supplementary materials at StatsInResearch.com). It also serves as a handy shelf reference for investigators and all consumers of research. Read more

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The Publication Manual of the American Psychological Association provides invaluable guidance on all aspects of the writing process, from the ethics of authorship to the word choice that best reduces bias in language. Well-known for its authoritative and easy-to-use reference and citation system, thePublication Manual also offers guidance on choosing the headings, tables, figures, and tone that will result in strong, simple, and elegant scientific communication. Read more

In Your Life As Story, autobiography expert Tristine Rainer explains how we can all find the important messages in our lives. Like Mary Karr or Frank McCourt, we can shape those stories into dramatic narratives that are compelling to others. Blending literary scholarship with practical coaching, Rainer shares her remarkable techniques for finding the essentials of story structure within your life's scattered experiences. Most important, she explains how to treasure the struggles in your past and discover the meaning within those experiences to capture the unique myth at work in your life. Read more

The Publication Manual of the American Psychological Association provides invaluable guidance on all aspects of the writing process, from the ethics of authorship to the word choice that best reduces bias in language. Well-known for its authoritative and easy-to-use reference and citation system, thePublication Manual also offers guidance on choosing the headings, tables, figures, and tone that will result in strong, simple, and elegant scientific communication. Read more

The advice and resources you need to complete your thesis or dissertation!Written in a conversational style for both faculty and students, this how-to manual covers quantitative and qualitative research methods and provides comprehensive guidance for successfully completing a master′s thesis or doctoral dissertation. Drawing on 40 years of experience supervising dissertations, the authors provide examples from 100 completed projects to guide readers through:Choosing a topic and writing research hypothesesSelecting a chair or committeeEnsuring a successful proposal and oral defense Adapting the finished product for publicationUsing the Internet and desktop publishing effectively Read more

"This book is gold" - "Excellent introduction" - "I love this book" - "So easy to read" - "Absolute must-have" - "Buy it now"Copywriting is writing with purpose.It’s about using words to reach people and change what they think, feel and do.This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale.It’s packed with real-life examples that will show you exactly how the ideas and techniques will work in the real world. And with dozens of useful illustrations and diagrams, Copywriting Made Simple shows you the ideas that other books just talk about.Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media and print.Copywriting Made Simple is the perfect introduction to copywriting today. No wonder it hit the #1 spot in Marketing & Sales at Amazon UK, Canada and Australia, and is featured on the BA Advertising course at the University for the Creative Arts.What you’ll learn…Understand the product and its benefitsPinpoint how the product helps people.Turn features into benefits and seek out USPs.Identify tangible and intangible benefits.Get to know your readerUncover your reader’s inner fears and desires.Use empathy to get inside the reader’s feelings.Decide how your copy will change how they think, feel or act.Capture your aims in the brief.Engage the reader in your messageTalk to the reader and make your copy more like a conversation.Use the same words that the reader uses.Bring the product to life with rich, sensory language.Make your copy active, positive and specific.Craft compelling copyLearn eight proven formulas for enticing headlines.Choose a rock-solid structure.Create powerful calls to action.Use 20 proven strategies for creative copyShow the product in a new light.Use humour, wordplay, metaphors and contrasts.Turn weakness into strength.Make persuasion and psychology work for youLearn the six proven principles of persuasion. Overcome the reader’s objections. Exploit cognitive biases to nudge the reader into action.What industry experts say…'Where was this book when I started copywriting? A must for every newbie copywriter (and a few old copy dogs too).'Kate Toon, Co-host of the Hot Copy Podcast'Impressively thorough without ever losing its rhythm. Deserves to be mentioned in the same breath as the copywriting classics.'Ryan Wallman, author of Delusions of Brandeur‘Tom’s put a lifetime of learning into this book.’Dave Trott, Creative legend, agency founder and author of Creative Mischief, One and One Make Three and Predatory Thinking‘From insights gleaned from NLP and psychology to real-world examples of great, effective copy - this is educational, entertaining and energetic. Prepare to dig deep, enjoy and see your results skyrocket!’Katherine Wildman, Host, The Writing Desk‘Tom has written the best all-round introduction to copywriting available today.’Leif Kendall, Director of ProCopywriters, copywriter and author of Brilliant Freelancer‘I didn’t think you could teach copywriting. Turns out, @tomcopy can. What a terrific book.’Doug Kessler, Creative Director & Co-founder of Velocity Read more

Rereading America remains the most widely adopted book of its kind because of its unique approach to the issue of cultural diversity. Unlike other multicultural composition readers that settle for representing the plurality of American voices and cultures, Rereading America encourages students to grapple with the real differences in perspectives that arise in our complex society. With extensive editorial apparatus that puts readings from the mainstream into conversation with readings from the margins, Rereading America provokes students to explore the foundations and contradictions of our dominant cultural myths. The print text is now integrated with e-Pages for Rereading America, designed to take advantage of what the Web can do. Read more

Discover the creative power of artificial intelligence in this practical guide to writing your very own children's book!Whether you're an experienced writer or a complete beginner, How to Write a Children’s Book Using AI will show you how to harness AI tools to craft delightful stories, create lovable characters, and bring your imaginative worlds to life.From brainstorming ideas to polishing the final draft, this guide provides easy-to-follow tips on blending your creativity with the latest technology. Learn how to write, edit, and even illustrate your book, opening up endless possibilities for your storytelling journey! Perfect for anyone looking to inspire young readers and break into the world of children's literature.A simple step-by-step easy-to-read guide.Content chapter topics:Introduction to AI in Children's Book CreationUnderstanding Children's LiteratureGenerating Story Ideas with AIOutlining and Structuring Your StoryWriting the Text: AI-Assisted StorytellingIllustrating with AI: Creating Visuals for ChildrenDesigning Layouts and FormattingEditing and Polishing the BookUsing AI to Test Your Story with ReadersPublishing Your AI-Assisted Children’s BookMarketing and Promoting Your AI-Generated BookThe Future of AI in Children’s Literature Read more

50 Essays: A Portable Anthology is the best-selling value-priced reader in the country because its virtues don't stop at the price. Its carefully chosen selections include enough classic essays to reassure instructors, and enough high-interest and high-quality contemporary readings to keep things lively and relevant for students. The editorial apparatus is more extensive than in competing value readers, but still is flexible and unobtrusive enough to support a variety of approaches to teaching composition. In its third edition, 50 Essays continues to offer selections that instructors enjoy teaching, at a price students won't resist, but with more editorial emphasis than before on the critical thinking and academic writing skills of today's composition courses. Read more

A must have for all comics, fantasy and sci-fi fans wanting to write their own comics or improve storytelling techniques, this revised edition focuses on comics, graphic novels and the updated market, particularly superhero and fantasy genres. Instruction is easy to follow, even for beginners. Read more

This best-selling text is a succinct guide to thinking critically and writing precisely about film.Both an introduction to film study and a practical writing guide, this brief text introduces you to major film theories as well as film terminology, enabling you to write more thoughtfully and critically. With numerous student and professional examples, this engaging and practical guide progresses from taking notes and writing first drafts to creating polished essays and comprehensive research projects. Moving from movie reviews to theoretical and critical essays, the text demonstrates how an analysis of a film can become more subtle and rigorous as part of a compositional process. Read more

Providing the reader with the tools need ed to be successful writers in college and their profession, A Short Guide to Writing about Biology emphasizes writing as a means to examine, evaluate, and share ideas. The text teaches how to read critically, study, evaluate and report data, and how to communicate information clearly and logically. Also given detailed advice on locating useful sources, interpreting the results of statistical tests, maintaining effective laboratory and field notebooks, writing effective research proposals and poster presentations, writing effective applications, and communicating information to both professional and general audiences. Read more

Introduction to Movies, Film Criticism, Film Appreciation. Read more

This book focuses on one of the most complex aspects of professional work for a new attorney: researching, drafting, and refining the crucially important legal memorandum. It is difficult to convey to a non-lawyer just how stressful the world of the new law associate is-the nearest comparison is to that of the medical resident-and much of the reason for that stress is the legal memorandum, upon which a client's fate can rest (along with the associate's).This book breaks the process of the legal memorandum into "21 Rules." By design these rules are conflicting and even internally inconsistent-just as with the practice of law itself (and one of Lund's first points about legal memoranda). In this, the only book available to the new attorney on the proper approach to legal memoranda, the mysteries are revealed. The process and survival will be no less arduous, but with this book the journey will not be nearly as treacherous. Read more

The A to Z of Communicating Your Business is a guide to do-it-yourself digital content creation for small to medium sized service businesses.It takes you through a series of tips and tricks to inspire ideas for content writing, to help you overcome procrastination, to ensure what you create is simple and effective, and to get you visible online.Ideal for those who want to communicate and grow their service business, the book can be used as a guide, an inspiration reference and a notebook. Read more

Written by a prominent biologist, A Short Guide to Writing about Biology teaches students to think as biologists and to express ideas clearly and concisely through their writing. Students are provided with the tools they'll need to be successful writers in college and their profession, how to read critically, study, evaluate and report data, and how to communicate information clearly and logically. Read more

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