"Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher." (Jim Collins, author Good to Great, coauthor Built to Last)  From the author of New York Times best sellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone's mind.  Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?  This book takes a different approach. Successful change agents know it's not about pushing harder, or providing more information, it's about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, "How could I change someone's mind?" they ask a different question: "Why haven’t they changed already? What’s stopping them?" The Catalyst identifies the key barriers to change and how to mitigate them. You'll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs. This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you're trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst.  PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

In a single heartbeat, the modern world dies.Planes plummet from darkened skies. Cars become lifeless husks at dead traffic lights. Every screen goes black, every connection severed.As thousands of satellites fall silent like dying stars, humanity faces a truth they're not ready to accept: the power isn't coming back. Not tomorrow. Not ever.Scott Montgomery thought his coastal cabin would be his escape from society. From a past he no longer wanted to remember. Now, as millions cling to the desperate belief that this is just another temporary outage, he alone seems to grasp the horrifying reality. But when he learns his young niece is trapped in a city falling into chaos, his self-imposed isolation must end.With a small group of new-found allies and Solo—a dog whose fierce intelligence matches his own survival instincts—Scott ventures into a collapsing world.In a race against time and human nature itself, Scott must navigate a landscape where every darkened window could hide either desperate survivors or something even worse. Because in a world where civilization crumbles faster than people's faith in it, saving his niece means becoming the very thing he's spent his life avoiding: someone others depend on to survive.Perfect for fans of William Forstchen's One Second After and A.G. Riddle's Pandemic. A haunting vision of civilization's end where the most dangerous thing isn't the darkness—it's the fatal hope that the lights will come back on.⭐️⭐️⭐️⭐️⭐️ " Freaking awesome book. I’m on the second one now! Can’t wait to see how it turns out.—Brian M.⭐️⭐️⭐️⭐️⭐️ "The storyline for this post-apocalyptic dystopian world is dramatic, believable, and packed with enough action to keep me glued to the pages late into the night, much like 'A.G. Riddle's Pandemic.'” -Amazon Reviewer⭐️⭐️⭐️⭐️⭐️ " Thank for the greatest reading adventure I’ve ever been on!" -Phil R. Amazon⭐️⭐️⭐️⭐️⭐️ “I want to thank you for the best book series I have ever read in my life. Your work is absolutely amazing! .” -Amazon Reviewer⭐️⭐️⭐️⭐️⭐️ “After reading this book the first word that come to mind is Splendid! Writing of this order is too rarely encountered and even for those who usually avoid post-apocalyptic stories, this one is so well conceived and written that it supersedes genre. It reminds me of the depth found in 'One Second After by William Forstchen.'” -- Grady Harp on San Francisco Review of Books⭐️⭐️⭐️⭐️⭐️ "Great book. Couldn't put it down. I bought this book because I have read about every post-apocalyptic book series out there, including 'The Silo book series.' I was floored by how this is written. The people come alive, drawing you in. Many shocks, surprises keep you riveted to the page. I highly recommend." -Amazon Reviewer⭐️⭐️⭐️⭐️⭐️ “As an author of apocalyptic fiction myself, I had to write a review detailing what an exceptional job of portraying how society could collapse following a large-scale Carrington Event, JK Franks has done. It's as immersive as 'The Cabin at the End of the World,' offering a unique take on the apocalypse. I absolutely loved this first book in the Catalyst series…” Read more

For over half a century, DNA has dominated science and the popular imagination as the "secret of life." But over the last several decades, a quiet revolution has taken place. In a series of breathtaking discoveries, the biochemist Thomas R. Cech and a diverse cast of brilliant scientists have revealed that RNA-long overlooked as the passive servant of DNA-sits at the center of biology's greatest mysteries: How did life begin? What makes us human? Why do we get sick and grow old? In The Catalyst, Cech finally brings together years of research to demonstrate that RNA is the true key to understanding life on Earth, from its very origins to our future in the twenty-first century.A gripping journey of discovery, The Catalyst moves from the early experiments that first hinted at RNA's spectacular powers, to Cech's own paradigm-shifting finding that it can catalyze cellular reactions, to the cutting-edge biotechnologies poised to reshape our health. We learn how RNA may have jump-started life itself, and how, at the same time, it can cut our individual lives short through viral diseases and cancer. We see how RNA is implicated in the aging process and explore the darker depths of the supposed fountain of youth, telomerase. And we catch a thrilling glimpse into how RNA-powered therapies may enable us to improve and even extend life beyond nature's current limits. Read more

Longlisted for the 2025 Andrew Carnegie Medal for Excellence in Nonfiction An Economist Best Book of 2024 Exploring the most transformative breakthroughs in biology since the discovery of the double helix, a Nobel Prize–winning scientist unveils the RNA age.For over half a century, DNA has dominated science and the popular imagination as the “secret of life.” But over the last several decades, a quiet revolution has taken place. In a series of breathtaking discoveries, the biochemist Thomas R. Cech and a diverse cast of brilliant scientists have revealed that RNA―long overlooked as the passive servant of DNA―sits at the center of biology’s greatest mysteries: How did life begin? What makes us human? Why do we get sick and grow old? In The Catalyst, Cech finally brings together years of research to demonstrate that RNA is the true key to understanding life on Earth, from its very origins to our future in the twenty-first century.A gripping journey of discovery, The Catalyst moves from the early experiments that first hinted at RNA’s spectacular powers, to Cech’s own paradigm-shifting finding that it can catalyze cellular reactions, to the cutting-edge biotechnologies poised to reshape our health. We learn how RNA―once thought merely to transmit DNA’s genetic instructions to the cell’s protein-making machinery―may have jump-started life itself, and how, at the same time, it can cut our individual lives short through viral diseases and cancer. We see how RNA is implicated in the aging process and explore the darker depths of the supposed fountain of youth, telomerase. And we catch a thrilling glimpse into how RNA-powered therapies―from CRISPR, the revolutionary tool that uses RNA to rewrite the code of life, to the groundbreaking mRNA vaccines that have saved millions during the pandemic, and more―may enable us to improve and even extend life beyond nature’s current limits.Written by one of our foremost scientists, The Catalyst is a must-read guide to the present and future of biology and medicine. 26 illustrations Read more

Enter the Hinterlands with this comprehensive campaign guide to some of the hottest combat zones in the ilClan era! A spiritual successor to the classic Hot Spots duology, this source book offers all the rules and contracts any unit needs for the iron going BattleTech games. Read more

To Honor the Dragon Some soldiers fight for money, some to spread their version of liberty, still others for a sense of adventure. For the men and women of the Draconis Combine Mustered Soldiery there is only one reason for service: the honor of the Dragon. From the moment Shiro Kurita raised the Dragon's banner, the soldiers of House Kurita have remained dedicated to the warrior's path above all others. For seven centuries they have spread fear and respect in equal measure, expanding and protecting the Dragon with loyalty and honor tempered by the ancient code of bushido and forged in battles on a hundred worlds. BattleTech Combat Manual: Kurita contains information on these warriors. This manual examines the combat commands of the Draconis Combine, detailing their histories, tactics, unit crests, paint schemes, and notable personnel. This Alpha Strike expansion includes special rules for unique character abilities, faction-specific rules, force-building, and a mini-Technical Readout--everything you need to field your favorite Draconis Combine unit on the tabletop, or create your own. Read more

A Universe of Possibility The rich story of the BattleTech setting has played out across more than a thousand years of future history, encompassing the full sweep of human experience. Here, for the first time, that story is presented in one comprehensive volume! Dive deep into BattleTech lore with this look at the factions of the Inner Sphere, Clans, and Periphery, and learn about key events, personalities, and conflicts for each. Whether you enjoy titanic battlefield clashes, high-stakes covert ops missions, cloak-and-dagger political intrigue, or any other kind of story, you’ll find it in the BattleTech setting. BattleTech Universe has everything you need to explore the ongoing BattleTech saga, and to write your own chapter on your game table! Read more

Force Manual: Davion details the Armed Forces of the Federated Suns, examining the combat commands of the Federated Suns and their histories, tactics, unit crests, paint schemes and notable personnel. This sourcebook includes special rules for unique character abilities, faction-specific rules, force building options, and a mini-Technical Readout - everything you need to field your favorite Federated Suns unit on the tabletop or create your own. For use with BattleTech Total Warfare and Alpha Strike. Read more

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War is inflicting terrible suffering on the cities in which Ukrainians live, love, work, and raise families. Wartime destruction, injuries, and death have too little diminished despite improvements in weapons technology. By examining the cases of Tokyo, Nagasaki, Berlin, Manila, and Sarajevo and three representative Ukrainian cities—Kharkiv, Kherson, and Mariupol—Brutal Catalyst offers invaluable approaches to urban recovery and transformation. Glenn’s broad grasp of essential considerations incorporates international cooperation, demands on leadership and management, effective donor approaches, housing, health care, unexploded ordnance disposal, collaboration with the enemy, corruption, ethnic conflict, and education, these among others. Field experts conclude:“This compelling study of urban populations devastated by military force…is an essential starting point for anyone hoping to bring such cities back to life.”- Lieutenant General J.J. Frewen AO DSC (Australian Army, retired)“This important new work is indispensable reading for governmental and private donors who provide the lifeblood funding that supports international urban recovery efforts.”- Dr. Robert J. Bunker“At last, compelling proof that lessons from the ongoing conflict in Ukraine go well beyond the tactical and military. Russell Glenn’s compelling and hyper-relevant examples clearly signpost the way ahead for Ukraine’s urban recovery…. This book deserves, and needs, to be widely read.”- Ben Baker MBE (former British Foreign Office Urban Conflict and Security Advisor)“This seminal work captures innumerable lessons learned from recent history. It is now and will continue to be biblically indispensable for Ukrainian and all civil authorities...Another magnificent and invaluable achievement from one of the most distinguished scholars in the areas of warfare and recovery from it.”- Daniel T. Miltenberger, co-author of Guide to IGOs, NGOs, and the Military in Peace and Relief OperationsDiscover more at: https://www.ukrainecities.com/KeyPoint Press books: https://keypointpress.com/books/brutal-catalyst-ukraine-war Read more

A teen student in a high-tech military academy fights evil & corruption to save his friends in this final entry of a science fiction adventure trilogy.You’ve achieved the impossible. You’ve broken all boundaries.What happens when they start fighting back?Tom Raines and his friends at the Pentagonal Spire are in Upper Company now, vying for spots in CamCo. But they soon discover troubling changes: the Spire is under new military control and cadets have suspicious neural processors, the first step in a plan with horrifying worldwide ramifications, and Tom is desperate to stop it. When the enemy comes for Tom, how much can he endure in the battle to save himself? And as the odds of success slip from his grip, is it even worth the fight?In this exhilarating, explosive, and heartbreaking conclusion to the Insignia trilogy, Catalyst brings Tom and his intelligent, passionate, and brave young friends stunning tests and dangerous confrontations, and through to an impossible future they could never have predicted.Praise for Catalyst“Science fiction worthy of comparison with Asimov. Readers will be spellbound as they inhale this last chapter.” —Booklist (starred review)“Kincaid’s trademark spectacular action sequences and affectionate banter make room for Tom’s coming-of-age without compromising what readers have come to love. An unabashedly optimistic denouement is the perfect ending for this series that’s unafraid to ask readers to grapple with big ideas—it’s the joyful flip side of Feed.” —Kirkus Reviews (starred review) Read more

The Association of Southeast Asian Nations (ASEAN) is a miracle. In an era of growing cultural pessimism, there is a pervasive belief that different civilizations cannot function together. Yet the ten countries of ASEAN are a thriving counter-example of coexistence. Here, more than 625 million people live together in peace. In 1967, leaders from Indonesia, Malaysia, the Philippines, Singapore, and Thailand struck a landmark agreement, forming ASEAN. They had realized that political and economic cooperation would bring greater stability and prosperity to the region. Fifty years and five additional countries later, the alliance has remained one of the world’s most successful collaborations. Kishore Mahbubani and Jeffery Sng explain how this partnership has benefited the ten member countries and why it should serve as a model for other regions of the world, challenging our assumptions about international cooperation. As the world turns to Asia and the United States and China jostle for dominance, the ASEAN region will have an undeniably powerful role in shaping our global systems. Mahbubani and Sng offer an important primer for understanding this immensely successful—and woefully underappreciated—regional organization. Read more

Celebrate 35 years of the iconic Shadowrun First Edition with this special anniversary edition by Catalyst Game Labs. This classic RPG blends cyberpunk and fantasy, providing a unique and immersive experience for role-playing enthusiasts. The collector's edition features exclusive content and high-quality materials, making it a must-have for both new players and long-time fans. Suitable for ages 14 and up, the Shadowrun First Ed. 35th Anniversary edition offers deep and engaging role-playing adventures in the beloved Shadowrun universe. Read more

The march of technology across BattleTech's eras is relentless"”but some BattleMech designs never die. Each installment of this PDF-only series not only includes a brand new BattleMech or OmniMech, but also details Classic 'Mech designs from both the Inner Sphere and the Clans, now fully rebuilt with Dark Age technology (3085 and beyond). Allowing beloved units redesigned for the BattleTech: Clan Invasion Kickstarter to be competitive on "œmodern" battlefields, this series also includes in-universe development notes, battle histories, notable pilots, and record sheets for each "˜Mech. Released as a series of 22 PDF-only documents through the end of 2020 and early 2021, many 'Mechs featured in this series will be collected as a single print volume upon its completion. Read more

Did you know your primary thoughts and dominant emotions can transmute into a powerful experience on Earth?For this reason, it is essential to focus and visualize yourself daily, transforming into your ultimate self to help align you to fulfill all your goals and genuine heart desires.This character development and manifestation journal include powerful, never before seen manifestations guided scriptures, character-building exercises, the law of attraction, and manifestation techniques. Supplied and readily available for all to manifest effortlessly and successfully.This journal will be the catalyst for the following changes within your life:Reprogram your conscious and subconscious mind with powerful positive thoughts and affirmations.Reprogram your lifestyle in the intermediate with positive micro habits that will serve as power moves in the grand scheme.Unleashing the influential leader within you.Practicing the art of letting go.Mastering patience.Operating from an immeasurable psyche.Achieving all your goals through this newfound growth mindset.Through this journal's life-changing tools and techniques, you will undoubtedly help unleash your true potential.You'll be able to devise a strong execution plan, soul search, look deep within, and realize how well equipped and competent you are to accomplish anything you set your heart and mind to do.Take charge of your life today, and secure a copy of this personal reflection journal! Read more

FROM THEMED ENTERTAINMENT TO BUSINESS BEYOND THE BERM, anyone leading creative teams will benefit from Kile's extensive expertise. For more than thirty years, Ozier has created and delivered experiences of massive spectacle and unique intimacy in stadium and theatre, theme park and ballroom-all inspiring audiences to cheer, to weep, and sometimes towrite checks! Gathering teams, forces, and resources from all over the world, "The Guy" builds storytelling experiences that give fresh resonance to legacy and ensure powerful, emotional connections between story and audience.Creative Catalyst walks us tangibly through the steps from concept to opening, learning ways to inspire creativity and production at every turn-and have fun along the way!"Kile Ozier has written the best book I've read on collaboration and project management in this industry."—Peter Weishar, Director of Themed Experience Graduate Programs, University of Central Florida"Kile has articulately laid out very actionable steps for any team involved in the creation and execution of experience design projects to follow on the path from concept to installation and operation."—Mk Haley, Arts & Entertainment Technology, University of Texas-Austin, Formerly Walt Disney Imagineering"This is great news for live event producers, experience designers, themed entertainment professionals, curious collaborators, leaders of humans, and everyone in between. By sharing his vast knowledge and fascinating experiences in this book, Kile has created a valuable quide for those open to admitting there's always more to learn."—Chris Grap, VP Experiential, Mall of AmericaCONTENTSExploration of AssumptionLiberation from PreconceptionComfortable DisorientationSuccessive RevelationSubliminal EngagementExperiential MessagingThe Creative ProcessLeadershipResponsibilities of a ProducerWorking With Your TeamTools of ProductionTimeListeningProfessionalismA Culture of MentorshipCase StudiesThe CallMore Case StudiesExperience & Perspectives Read more